NOMURA Co.,Ltd. 's Social Good Activities: The Healing Mount Nokogiri: Tourist Destination Revitalization Projects through Microtourism Development: "Sea and Sauna" and "Jo Bus!!"
NOMURA Co.,Ltd. Ltd., together with five other businesses, including Kiinokuniya Co., Ltd., created a tourism revitalization plan for the Nokogiriyama area of Chiba Prefecture, and submitted it to the Japan Tourism Agency for its 2021 "Project to Promote the Revitalization and High Added Value of Existing Tourism Bases (※)."
The area has been facing challenges such as a decrease in overnight stays and sightseeing tours due to an increase in day trips by car following the opening of the Tokyo Bay Aqua-Line and Tateyama Expressway, as well as the need to revitalize tourist sites that have been hit hard by the disasters caused by Typhoons Faxai and Hagibis in 2019 and COVID-19. This plan was put into place as a countermeasure. As part of this plan, two projects were implemented: a demonstration experiment called "The Sea and Sauna" and a transportation-related demonstration project called "Jo Bus!!"
We provided a total production service, from assistance with applying for subsidies, to research, planning, consulting, sign and graphic concept design, operation management ("Sea and Sauna"), public relations, and reporting support.
Based on the "Tourism Base Revitalization Plan" prepared by the local community, etc., we will provide strong, short-term, intensive support for businesses that aim to revitalize 100 tourist bases nationwide and increase the attractiveness and profitability of the entire region.
From the Japan Tourism Agency official website: https://www.kizonkanko.net/
~Related Links~
[Related achievements]
・ Sightseeing base revitalization projects “Sea and Sauna” and “Jobus!!”
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・Kyonan town revitalization project in Chiba Prefecture
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