NOMURA, Ltd. Announces New Normal Spatial Experience Service Using Contactless and Sound AR (Augmented Reality)

NOMURA Kogeisha Co., Ltd. (hereafter, NOMURA Kogeisha) announces the contactless audio experience service "oto rea" that utilizes AR (Augmented Reality) of sound. This service is project managed and planned by NOMURA Group's innovation laboratory "NOMLAB", and is developed using the technology of GATARI Co., Ltd. (hereafter, GATARI), a mixed reality service development AR / MR startup. Did. By using this personal contactless service for guided tours and experience programs at sightseeing and cultural facilities, you can not only avoid the 4 Cs (crowded, close, closed, close contact), but also get special It is possible to provide an acoustic experience. It can also be expected as a service that converts the behavioral changes necessary to prevent the spread of new coronavirus infections into added value.

In order to continue to provide Delight and Passion through space even in the with/after corona era, from March 2020, NOMURA will widely return to society spatial solutions that make use of its knowledge and technology for NOMURA space creation. I've been researching with open innovation so that I can do it. This service will be the first step, and we will continue to develop further service concept design with the aim of providing it to facilities.

NOMURA, Ltd. will not only encourage behavioral changes that lead to the avoidance of the 4 Cs, but also create a sustainable future spatial experience value that goes beyond pre-corona with creativity and technology, such as expanding spatial experiences.