NOMURA Co.,Ltd. 's Creative Partnership in Community-Based Urban Development: Initiatives in Nichinan City, Miyazaki Prefecture and Kyoto City, Kyoto Prefecture

NOMURA Co.,Ltd. operates 10 locations nationwide, serving as a creative partner for local governments and companies, providing comprehensive support to revitalize regions, enhance their appeal, and expand tourism demand. Currently, "adventure tourism," which incorporates activities, nature, and cross-cultural experiences, is gaining popularity among foreign tourists. Our company's next-generation spatial producer, Kyohei Yamano, is working with local governments and residents in Nichinan City, Miyazaki Prefecture, and Kyoto City, Kyoto Prefecture, to solve regional challenges through co-creative community development. This includes creating value, enhancing appeal through cultural experiences, and developing experiential stories that draw visitors from urban areas to rural areas.

For detailed examples of initiatives in Nichinan City, Miyazaki Prefecture and Kyoto City, Kyoto Prefecture, please click here.