On November 8th, our sponsored seminar "Growth Strategy for the New Era of Marketing" will be held.

On November 8th (Thursday), NOMURA, Ltd. will hold a seminar titled "Growth Strategy for the New Era of Marketing".

In recent years, companies such as manufacturers and mail-order businesses that have not had stores until now have opened stores one after another and are attracting attention.
While social media such as Twitter and Facebook have permeated people's lives due to the rapid spread of smart devices,
Now, the importance of real stores and promotional facilities is being reassessed.

In this seminar, titled Growth Strategies for the New Era of Marketing,
With concrete examples of value creation through dialogue with customers and promotion strategies using physical stores,
We consider and verify new ways of building relationships between companies and customers.

■ Contents of the seminar "Growth Strategy for the New Era of Marketing"
[Keynote Speech]
“Marketing Innovation Marketing 3.0”
Waseda University Faculty of Commerce Professor Naoto Onzo
[Case lecture]
"Kokubun official shop 'Kokubun Tonya' opened"
Mr. Hirotaka Okamura, General Manager of President's Office, General Manager of Public Relations Department, Corporate Planning Department, and General Manager of Environment Department, Kokubu Co., Ltd.
[Case lecture]
“Points for Creating Places in Marketing 3.0”
Toshiaki Kojima, General Manager, Marketing Department, Business Development Division, NOMURA Co., Ltd.

■Overview
Date: Thursday, November 8, 2012 13:30-16:30 (doors open at 13:00)
Venue: Roppongi Hills Mori Tower 49th Floor Tower Hall A
Target audience: Managers, managers of management planning departments, advertising/public relations departments, sales promotion departments, and marketing departments
Number of people: 150 people
Participation fee: Free (pre-registration required)
Organizer: Toyo Keizai Inc.
Sponsor: NOMURA Co., Ltd.
Apply here (Toyo Keizai Online: Seminar information)