- Intuitive search for destinations using video and location information - Started providing "Lookinfo", a smartphone application platform

NOMURA, Ltd. (Headquarters: Minato-ku, Tokyo; President: Masaru Watanabe) will provide smartphone platform "Lookinfo" that utilizes video and location information from March 10, 2014 (Monday). We will start.

 

"Lookinfo" is a guide platform that simultaneously displays thumbnails of movies played at the same time and location information, and promotes the creation of destinations for smartphone users. By linking a video with a large amount of information and a map, an intuitive and prompt guide is realized.

 

As the first step to introduce this platform, we will release a guide application "Geo IZU" that introduces multiple geosites in the Izu Peninsula Geopark from Monday, March 10th.

　　

[Lookinfo]http://www.lookinfo.jp//

 

[Izu Peninsula Geopark]http://izugeopark.org/

■ Four features of "Lookinfo"

1. Adoption of the patented technology “fabric video*” that simultaneously plays videos at low cost

2. Provides destination search and guide functions by combining video information and maps

3. A system that can be updated in a timely manner, such as posting videos taken with location information.

4. We also provide a CMS (Contents Management System) that allows anyone to manage content.

 

 

■ Easily complete an application that aggregates information

"Lookinfo" is a platform that allows you to easily create a guide app linked to a place as long as you prepare video materials. If there is content and location information, it can be applied to all fields, and apps that make the most of the intuitive operability of smartphones enable information searches that go beyond conventional character information searches.

 

 

■ To enhance regional brand power

By introducing "Lookinfo" and releasing a land guide app, we can expect not only guidance for tourists but also improvement of local brand power by local residents.

By combining videos and location information, we will unearth the charm of the region even the locals do not know about, and promote community development with the participation of residents. By disclosing the good points of the region, we will give bidirectionality to administrative PR, which used to tend to be unidirectional.

 

 

 

* The patented technology fabric video provided by Gnzo Co., Ltd., which enables simultaneous playback of multiple videos with low load, is adopted, and multiple videos can be combined into one video and distributed. As a result, it has become possible to "simultaneously provide videos" to "a large number of viewers", which was not possible until now due to problems with processing amount and memory consumption.

[GnzoInc.] http://gnzo.com/