NOMURA Co.,Ltd., Ltd. plans and produces a 360-degree virtual tour of forests to promote the use of domestically produced timber.

NOMURA Co.,Ltd. Co., Ltd. (hereinafter referred to NOMURA Co.,Ltd.) has planned, produced, and announced a new virtual tour that allows users to explore timber-producing areas using the latest 360-degree 3D photography technology. This virtual tour is available free of charge on the website of "Morimachi Door," a project undertaken in collaboration with the Japan Federation of Lumber Associations (hereinafter referred to as the Japan Federation of Lumber Associations).

 

"Morimachi Door" aims to explore the possibility of high value utilization of timber especially in non-residential buildings (commercial facilities, stores, hotels, offices, etc.) where timber has not been used so much.・A production area experience event was held at three locations nationwide where timber industry business operators and local creators interacted with each other, with 61 participants. The 3D Virtual Tour "Virtual Production Center Experience" allows you to simulate the experience of the production center. A virtual timber production area (Hanno City, Saitama Prefecture, Nishikawa timber production area "Inoue Sanrin") reproduced online can be easily accessed from a computer or smartphone, regardless of time, place, or weather. You can freely walk through 360 degrees, and gain knowledge about trees and forestry with commentary by forester Junji Inoue.

 

NOMURA Co.,Ltd. and the National Federation of Lumber Associations believe that reaching potential users such as creators and clients is crucial for promoting the use of domestically produced timber in spatial concept design. Therefore, this virtual tour will not only provide a new normal forest experience, but also serve as an opportunity to learn about diverse ways to enjoy forests and create connections between creators and forestry/timber industry businesses, thereby stimulating interest in timber utilization and expanding its use. Furthermore, in the future, it is expected that data utilization will contribute to forestry DX (digital transformation), including in the areas of marketing and branding.

 

Moving forward, NOMURA Co.,Ltd. and the National Federation of Lumber Cooperatives will continue to leverage creativity and digital technology to contribute to the realization of a sustainable society connected to forest-nurturing spatial concept design.

 

Please see the experience of this virtual tour from "Morimachi Door" and the image movie from here.

 

 

​Click here for the report and archived video of the online seminar of "Morimachi Door" (held on March 3, 2021).

 

※please note

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