Achievements

Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"

Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
Square JS Thermo Experiment displays Explanation Video "The History and Future of JS, Connecting the Showa Era"
movie
overview

"Square JS" is a complex facility operated by Nippon Sogo Jyutaku.
At Square JS, we use thermography cameras to capture and record the differences in the insulation of living spaces that change depending on the material and construction method, and we are conducting a "thermo experimental exhibition" to utilize the results in future spaces. This facility attracts many customers, such as housing complex management companies, housing supply corporations, and local government officials, based on the keyword "danchi" (housing complex). However, the exhibition content is technical, so it is difficult for them to fully understand it. Therefore, through this video, visitors can learn that the thermal environment of living spaces has improved due to changes in the times, construction methods, and materials, and then they can tour the actual space, allowing them to smoothly understand the complex exhibition content.

<Video Story>
The 1960s. Manabu, a curious elementary school student, learns about the insulation of living spaces from his father, Kiyoshi, who is a housing complex designer, and becomes interested in the research and improvement of spaces in the future. Then the space twists and he travels back in time to 202X! Kiyoshi is excited by the space of the future. Manabu learns that the temperature of living spaces changes depending on the material and construction method. When they return to the Showa era, their mother Keiko has prepared a meal and is waiting for them to return. The family enjoys spending time together imagining the future that will come to Manabu someday.

Issues/requests

Square JS is a complex run by Nippon Sogo Jyutaku Co., Ltd., which provides a variety of future-oriented services, develops technology, proposes home repairs and renovations, accepts emergency accident reports, and trains human resources with the aim of improving technical skills, all in order to create more comfortable living spaces in apartment complexes.
Until now, visitors to this facility have been given a verbal explanation of the "Thermo Experiment displays." However, this video serves as an introduction before the tour, allowing visitors to understand the purpose of displays before visiting the actual experimental machine, thereby promoting a deeper understanding.

solution

■ Convey construction methods and materials in an easy-to-understand manner
Since there were many people involved in the housing complex, such as engineers and construction personnel, it was necessary to explain in detail the complex details of construction methods and materials. Therefore, we used motion graphics to express it in an easy-to-understand manner so that even beginners can understand it.
■ Easy-to-read explanatory text and motion graphic expressions
This is an explanatory video before visiting the facility visited by people of various ages, and this video is viewed through a display in one of the conference rooms. That's why we set the font size so that the characters can be read from any seat.
In addition, visual follow-up is provided so that you can understand the technical terms contained in the narration and dialogue in a short time.
■ Easy-to-relate storytelling
Since it is difficult for non-engineers and construction personnel to understand the thermo experiment by setting up characters and stories that many viewers can easily relate to, and understanding the background of the company, we created a script that allows many viewers to understand the thermo experiment better.

project member
Sales and project management
Shunsuke Morizane
Planning, script, direction
CIC: Hitomi Nakamura
Basic information
open

2023

location

Saitama

client

Japan Sogo Jyuusei Co., Ltd.

solution

exhibit execution

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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