Seiban Yokohama Kohoku

This is the 15th directly managed store by Seiban, the company famous for its "Angel's Wings" school bags. Each store is concept design with a unique concept, taking into account the local characteristics of the area.
In the Kohoku area of Yokohama, there are many greenways that blend seamlessly into daily life, and these greenways are not just paths but also parks where children play. Therefore, we adopted the concept of "SEIBAN GREEN PARKWAY" for this project, incorporating the organic curves and green elements of the greenways, as well as the various colors encountered in nature, to concept design a space that makes you want to venture further in.
 

We were asked to create a unique space and photo spot design for the Yokohama Kohoku store, so that each store's characteristics could be highlighted.

By extracting and combining abstract shapes such as arches, circles, and ellipses that can be found in the streets of Kohoku, including greenways and tree-lined streets, we have expressed the excitement and enjoyment of strolling along the greenways through the design of the photo spots and shopping bags. In addition, we have used schoolbag leather for the two points mentioned above, concept design with materials unique to Seiban's stores.

The atmosphere of the Yokohama Kohoku area was expressed, and the person in charge of the building (South Core) in which the facility is located gave positive feedback.
We have received compliments about how the first floor area is now brighter and cleaner.