NOMURA Co.,Ltd. booth at SC Business Fair 2024

NOMURA Co.,Ltd. Co., Ltd. exhibited at the SC Business Fair 2024, the largest event in the shopping center industry, bringing together people involved in the industry. The event was held at the Pacifico Yokohama displays Hall for three days from January 24th to 26th, 2024, and in addition to exhibiting at the booth, we also held a free seminar on the first day of the event.

The theme of this year's booth was "NOMURA Co.,Ltd. 's vision of sustainable concept design." As part of our social good R&D activities, we are currently working on creating a "Sustainable concept design Etiquette Book" that will achieve design, functionality, and environmental friendliness, and our booth was designed in accordance with the basic principles of the book.

As sustainability efforts become more diverse, our company continues to take on various challenges, such as developing upcycled materials. However, this time we have returned to basic materials, which are essential for constructing a space and will likely continue to be deeply involved in the future, and have created a structure that focuses on understanding the characteristics of each. We have adopted wood, cement, acrylic, copper, and iron as basic materials, and by arranging these square timbers in a grid pattern while creating undulations in the space, we have created a structure that allows visitors to enjoy conversation while wandering around the booth.

The proportion of each material used was calculated based on the embodied carbon emissions over the building's life cycle, and was designed to allow the characteristics of the materials to be perceived visually.
Furthermore, by using clamps* instead of screws or adhesives to join the components, the materials can be reused, dramatically reducing waste when dismantled, concept design that symbolizes the idea of making an essential contribution to the environment.
 

Our aim was to create a booth that would allow visitors to think together about future approaches to sustainable concept design, and that would enable them to gain new insights and discoveries while also demonstrating responsibility and gratitude for materials.
 

*We use special clamps made for the "Tsunagi" project, which is planned and produced by Nikken Sekkei.