Kaiyukan Special Exhibition “Inochi Guruguru Coral Exhibition”
overview
Kaiyukan, one of the world's largest aquariums located in Osaka, presents the "Life-Spinning Coral Exhibition," a special exhibition that puts coral, often relegated to the background of aquarium tanks, in the spotlight. displays 's theme is the "vitality" of resilient coral, aiming to introduce visitors to the charm of coral, encourage them to see aquariums in a new light, and even turn them into coral fans. It also aims to create a synergistic effect by coinciding with the renewal of the "Great Barrier Reef" tank, the aquarium's largest tank.
Issues/requests
We want to inspire visitors by conveying the vitality of coral reefs.
We want this to be an exhibition that can be enjoyed together with the newly renovated "Great Barrier Reef" tank.
-displays is designed with "ease of understanding" in mind, so that anyone can intuitively grasp it.
- It gives you a sense of what makes Kaiyukan unique.
The above requests were received.
solution
In order to make coral, which is often relegated to the background of other organisms, the main focus, we first introduced the charm of coral and incorporated various elements that allow viewers to experience its appeal, thereby increasing its fan base.
The video primarily features animated footage themed around the vitality of coral, along with graphics that express the characteristics of individual corals using onomatopoeia, and catchy slogans that encapsulate the charm of coral. The explanations are intuitive and easy to understand, regardless of age or nationality.
The installation, reminiscent of coral spawning, and the light and shadow effects on the coral-themed street in the final area, create a space where visitors can enjoy the ever-changing expressions depending on the time of day and the movements of the visitors.
In addition, displays featured a story designed to uplift visitors by showcasing the resilient ecology of coral, from birth and growth to bleaching and the sprouting of new life.
Customer's voice
We have received the following comments from our visitors:
concept design was easy to read, and the frequent use of onomatopoeia made it very approachable.
The colors were beautiful. The coral theater was also great.
It was a wonderful displays that allowed me to learn about the beauty and transience of coral.
project member
Basic information
- open
2024
- location
Osaka Prefecture
- client
Kaiyukan Co., Ltd.
- solution
Planning and basic concept, design, layout, signage and graphic concept design, environmental features, content design and manufacturing, exhibit execution, interior execution
- Award
Regional concept design Award, 58th Japan Sign concept design Awards
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