Japan Mobility Show 2025 Nissan Booth
overview
At the Japan Mobility Show 2025, where visitors could experience Nissan Motor's "present" and "future" as they pioneer the era of electrification, the new Elgrand made its world premiere at the company's booth. The new model presents the evolved "joy of driving" through advanced technologies, including the third-generation e-POWER, and Nissan's vision of "premium touring mobility" as a new value proposition. Two new two-tone body colors have been adopted: "FUJI DAWN," which expresses the natural beauty of a fleeting moment at dawn over Mount Fuji, and "Shigoku," inspired by a color that has symbolized nobility and high status in Japan since ancient times. The lighting used to represent the passage of time from dawn to daytime and evening, symbolizing these colors, dramatically enhances the presence and worldview of the Elgrand. Furthermore, the space is designed in a minimalist, monochrome style with white as the dominant color, expressing a world like a pop-up book where cars and cityscapes emerge from the blank pages.
Furthermore, Nissan showcased models that embody its electrification and diverse lifestyle proposals, including the new Leaf with significantly extended driving range on a single charge, the new Roox which redefines the value of kei cars, the Ariya with enhanced sophistication and advanced features, and the X-Trail with a stronger outdoor orientation. In addition, the booth was displays to convey Nissan's passion for driving and its commitment to challenges through the Fairlady Z, Skyline, Formula E car, and flagship SUV Patrol (Middle Eastern model).
Our company handled the design, signage, production, and construction.
project member
Basic information
- open
2025
- location
Tokyo
- client
Nissan Motor Co., Ltd.
- solution
design, layout, signage and graphic concept design, interior administration, environmental features, content design and manufacturing, interior execution
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