This is a renovation plan for Amada's Global Innovation Center, a company that sells and develops metal processing technology and processing equipment that boasts a world-class market share. We planned the brand appeal area, technology displays, communication space, actual equipment displays area, and sales negotiation space based on the value that Amada brings to the world. Since our founding, we have inherited our passion for building ties with customers and manufacturing that contributes to society. It is a facility where you can feel sexuality.
For the future, we received a request to establish a global innovation center that can grow together with Amada's next-generation customers.
An experience where you can understand Amada's "passion for manufacturing that represents Japan" while understanding the many new technologies that have spread from the research and creation of ultra-precision equipment that other companies do not have, and the high productivity that supports them. Composed of stories. The entire space is composed of grid structures and decorative shelves that integrate Amada's "techniques and thoughts on manufacturing", and functions as an displays stage setting that appeals to the message. Amada's universal value of "metal processing technology" is incorporated into the details of the space as a concept design element, and is expressed using a concept design method that matches the theme of each area. By utilizing the architecture, interiors, fixtures, signs, etc., it will be developed as an innovation center that provides a unique experience that can only be found here. I realized a space production.
By intuitively touching Amada's innovative technology and its spirituality, which has been and will continue to be active in various fields around the world, we hope that all visitors will be able to create a "better society and a better future for the global environment." It also functions as a message center that provides an opportunity to aim for, aiming for a spatial device that will grow together with Amada, which supports the evolution of Japanese industry, and customers who visit this facility.
- open
2023
- location
Kanagawa Prefecture
- client
Amada Co., Ltd.
- solution
Planning, Consulting, design, layout, Sign/Graphic concept design, environmental design, furniture and fixture manufacturing, environmental features content design and manufacturing, exhibit execution, interior execution, building execution
- Award
"iF Design Awards 2024" (Interior Architecture TradeFairs/Exhibitions)
"Japan Space concept design Award 2023" ShortList (01. Exhibition, Promotional Space)
"57th Japan Sign concept design Award" Silver Award
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- AMADA GLOBAL INNOVATION CENTER
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