Conducted a survey to promote the dissemination of photographic works, etc., and implement a market construction program for the Agency for Cultural Affairs' "Culture and Arts Profitability Enhancement Project"

NOMURA Ltd. (Minato-ku, Tokyo; Representative Director: Shuji Enomoto) is a cultural and artistic organization.
A questionnaire survey was conducted with the aim of building new revenue streams for theaters, concert halls, museums, etc.
The survey will be conducted online among the general public from Friday, February 26, 2021 to Thursday, March 4, 2021.
 

This survey was selected by the Agency for Cultural Affairs as part of the "Cultural Arts Profitability Enhancement Project"
This will be implemented as a project to "secure and strengthen revenue by building new relationships at museums and other institutions."
This survey focuses on photography, one of the contemporary art forms in which Japanese artists are active worldwide.
We will explore new possibilities for solving issues facing art museums and revitalizing the photography market.
Based on the results, we will also explore the expansion of the Japanese art market, which is small compared to the rest of the world, and
We will consider ways to enhance international recognition.
This time, we adopted a new appreciation method as a survey method to obtain useful survey data.
Along with the rollout of a test model of the art displays, a questionnaire survey will be conducted online.
As people are being urged to stay home due to the spread of coronavirus, this test model will be conducted online.
We will introduce exhibitions by two artists exhibited at the 21st Century Museum of Contemporary Art, Kanazawa.

We will verify the data of this survey and will continue to support cultural and art groups, museums, etc. that the Agency for Cultural Affairs is working on.
We will contribute to the examination of the ideal way of activities.