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NOMURA Co.,Ltd.

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Mori no Machi Plaza

Mori no Machi Plaza

"A dining space embodying the generous nature of the Setouchi region" The Setouchi region is blessed with beautiful scenery woven from many islands, a mild climate, and abundant nature. Mori no Machi Plaza, the commercial and healthcare facility building of the multi-purpose complex Mori no Machi Grace, houses a unique large food hall (approximately 2800 m²) that brings together the charms of Okayama and the Setouchi region. In this food hall, we have planned a comfortable and expansive dining space, drawing inspiration from the generous nature of the region. In the approximately 70-meter-high atrium, ceiling louvers have been planned to evoke the gentle and majestic waves of the Setouchi region. The gently extending wave concept design connects the entire store and envelops the entire seating area in a welcoming atmosphere. In the center, a "hill" has been created that connects the first and second floors like a geographical feature, creating a new community space. As a gathering place that can be used for various purposes, it will be a place where people can find their favorite spot to spend time, whether it's having a light meal, reading, or relaxing. Furthermore, the chairs and sofas are made from denim, a representative industry of Okayama, allowing guests to experience the unique charm of this region. We hope that this food hall will harmonize with the rich environment of the entire "Mori no Machi Grace" complex, and that it will be a beloved dining space where people can enjoy the charm of the Setouchi region, connect through food, and cultivate hope for the future.

#Urban & Retail
LOQUAT Villa SUGURO

LOQUAT Villa SUGURO

This project involves renovating an old farmhouse in the Kodohi district of Izu City, Shizuoka Prefecture, into a rental accommodation facility. This district was once a quiet area where a local magistrate resided, and the plan is to provide a stay that incorporates the surrounding environment, allowing guests to experience a slower pace of life that transcends time. The main house will be equipped with a kitchen and will offer services such as dinner by a visiting chef and alcohol service from a mobile bar. For interiors, local materials will be used, such as earthen walls made from local soil and a dining table made from locally sourced cherry wood, attempting to create a space using local materials, just as in the Edo period. [Social Issues/Client Issues/Requests] In order to make the most of the old farmhouse as a rental facility, the client requested an attractive spatial concept design that takes into account the characteristics of the site. [Solutions] While utilizing the charm of the existing building, the design incorporates a spatial configuration that maximizes the surrounding views and finishes that utilize local soil and other materials. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Overall Supervision] Norio Koito [Planning] Saki Ninomiya [design, layout] Hirofumi Inoue ~Related Links~ [Press Releases] ・ NOMURA Co.,Ltd. 's Social Good Activities: The Case of LOQUAT Villa SUGURO Creating an Auberge Space that Reflects the Charm of the Region ・Projects for NOMURA Co.,Ltd. handled spatial concept design receive numerous awards, including a Silver Award, at the "Japan Spatial concept design Awards 2022" [Related Achievements] ・LOQUAT Nishi-Izu

#hospitality
Nagasaki Kaido Kamome Market

Nagasaki Kaido Kamome Market

"Nagasaki Kaido Kamome Market" is a new bridge built by the West Kyushu Shinkansen Kamome, just as the Nagasaki Kaido once served as a bridge to transmit the culture and technology of Nagasaki to the rest of Japan. From "Nagasaki Kaido Kamome Market," the market transmits the charm of Nagasaki to the entire country. The facility development concept is "Nagasaki First." It aims to transmit "Nagasaki's unique character," "connect Nagasaki with other prefectures and the world," "create energy for Nagasaki," and "become a place you naturally want to visit every day." [Social Issues/Customer Issues/Requests] As the newly reborn land gateway to Nagasaki, there was a request to create a space where new exchanges could be born and a lively atmosphere could flourish. [Solution] concept design concept is "Nagasaki, a city of rich waterside culture and history," aiming to express the port that connects to the world. In the facade concept design, blue and white wave-shaped tiles are used to represent the waterside of Nagasaki Port and the light sparkling on the waves. In the interior concept design, we aimed to embody the city of Nagasaki by creating a highly circulating space. The configuration of a large outer perimeter circulation route and smaller paths leading inward allows visitors to encounter numerous shops that condense the essence of Nagasaki, resulting in a space that is "somewhat nostalgic" yet "new," harmonizing the city and its people. [Customer Feedback] Due to budget constraints, there were some aspects of the proposed concept design that we were unable to adopt. However, thanks to the flexible proposals and adoption of alternatives, we feel that we were able to realize an attractive space within our budget. <Our Project Members> [Sales/Project Management] Tadahiko Koga [design, layout] Hiroaki Koshizen, Yoshitaka Hirayama, Hideaki Hata, Mizuki Yamana

#Urban & Retail
Kumamoto Castle Tower

Kumamoto Castle Tower

The Kumamoto Earthquake in April 2016 caused damage to the castle tower. In response to people's longing for the castle tower to be restored to its original form, the city of Kumamoto made it a policy to restore the castle tower as soon as possible. The building was completed in March 2021 with the latest earthquake-resistant technology. In the 400 years since the castle was built, the wishes of the people who have repaired the castle each time there has been a repeated disaster have been carried over, and the message from the people of Kumamoto living in the present for the future of the next 100 to 400 years is contained. At displays, we organized themes in chronological order from the basement to the top floor, and created a space that is easy to understand and impressive through the use of models, videos, and wall concept design, as well as the spatial concept design corresponding to the themes. Focusing not on the castle as a whole but on the castle tower, it conveys the history of the castle at the time of its construction, its architectural design, its defensive functions, the development of the castle and the town, and the thoughts and history of the people who have repaired it every time they have suffered disasters. [Social Issues/Customer Issues/Requests] ・ To convey the historical, architectural and spiritual significance of the castle tower, which is a symbol of recovery from the Kumamoto Earthquake. It is also important to communicate that Kumamoto Castle, which has historically suffered from numerous natural disasters, has been revived again after the earthquake. ・ Focusing not on Kumamoto Castle as a whole, but on the castle tower of Kumamoto Castle, sharing roles with the contents of displays of the surrounding facilities, and working for cooperation and complementation. ・ Since there are many restrictions on the preservation environment in the castle tower, basically the actual materials should not be displays, but the historical displays of the castle tower of Kumamoto Castle after the Seinan War should be added. ・ From the perspective of Universal concept design, introduce interactive displays and multilingual audio guides so that a wide range of people can enjoy displays. We received the above request. Solution: With the main focus on the castle tower, we organized the story along a time axis, from the castle's construction to the present, and set themes for each era on each floor. On the first floor is the period of Kato Kiyomasa, who built the castle, and the Hosokawa period, who later became the lord of the domain, the modern period, which experienced a complete fire and reconstruction, and the present day, which is devoted to the Kumamoto earthquake and its restoration. The story is arranged so that you can follow the period from the lower floor to the upper floor.In order to convey the strong will of the people who have repaired the castle tower every time there has been a series of disasters since the Edo period, "I want to restore Kumamoto Castle and pass it on to future generations." the film focuses on the castle tower. In addition, to cater to a wide range of visitors, we planned and realized multilingual audio guides and tactile models of the castle tower. Customer Comments: displays is organized in a way that is easy for anyone to understand and attract interest, such as explanations using models and projection mapping, and multilingual audio guides using title signs and apps, and has been well received by visitors. < our company Project Members > [Development] Masanori Yokoyama [Sales and Project Management] Masanori Yokoyama, Haruka Amano, Anjin Sawada [design, layout] Mitsuyo Ashida, Yuichiro Tsutsumi, Rie Makigara, Nanako Wajun, Yoichi Honda, Naoya Fujiwara [Shaping] Nobuyuki Endo [Production and construction] Yu Ikeya, Yoshikazu Kimura

#public
Kasai City regional revitalization base facility “sora Kasai” Uzurano Museum

Kasai City regional revitalization base facility “sora Kasai” Uzurano Museum

The approximately 1.2km-long runway remains in Uzurano-cho, Kasai City, are the remains of an airfield built during the war, and many other war relics are scattered around the area, remaining to this day. The Kasai City Regional Revitalization Center "sora Kasai" serves as an exchange hub for touring these relics, and the "Uzurano Museum" within it was created as the centerpiece of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of three companies, with Ohba Co., Ltd. and Iruka Design Group Co., Ltd. joining from the design stage, and our company was mainly in charge of the museum displays. Subsequently, we were awarded the contract to produce displays independently, and the period from planning to completion spanned approximately six years. Towards completion, after going through a review committee, we created it together with many people, including Kasai City, local war history researchers who had conducted research for many years, preservation societies, supervising professors, and a company that produced full-scale airplane models. This museum, built on the runway, centers around displays two full-scale airplane models deeply connected to this area, while also introducing the short but rich history of Unono Airfield. We aimed to create a museum unique to Unono, one that makes the most of the story and unique location of this place. The mission of this museum is to weave together the memories of this place, preserve them in tangible form, and pass them on to future generations. We hope it will become a place to reflect on peace and connect people.

#public
Nikka Museum Renewal

Nikka Museum Renewal

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, partly due to the airing of dramas and the arrival of the highball boom. However, due to the aging of the facilities and the fact that the way displays are presented is no longer in line with the times, a review of the entire Yoichi Distillery visitor facilities has been undertaken, and as the first phase of the plan, the old whisky hall of the facility will be renovated. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it can be said to be a sacred place for whisky fans. However, the previous visitor facilities were not at a level commensurate with its importance, and the fact that they had not kept up with the changes and evolution of the world was a major challenge for this renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it started here and is moving towards the future, thereby fostering understanding and empathy for the Nikka brand. [Social Issues/Customer Issues/Requests] ① The purpose of the renovation is to further improve the level of understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. 2) In line with the growing popularity of whiskey, displays will be renovated to accommodate the expanding user base and diversifying visitor needs. 3) Multilingual support will be reorganized to accommodate the increase in foreign visitors. 4) The main target audience will be customers who are interested in whiskey. 5) displays everything from basic aspects such as the manufacturing process to details and trivia, but will not be comprehensive; the key points should be intuitively understandable. These were the requests. [Solution] In designing this project, we made a major shift in thinking from the previous whiskey museum, which was a general and comprehensive place for providing information about whiskey, and tried a completely new displays approach. Based on the concept of "Discovering the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on four brands that represent Nikka and created an displays experience based on each brand story. The aim was to create an experience where visitors could learn about the essence of Nikka Whisky and basic whiskey knowledge while following the brand stories. displays incorporates, for the first time, highly anticipated displays for whiskey fans, including video interviews with various people working at the distillery and an introduction to the important role of blenders. displays explanations include trivia information for the main target audience, as well as numerous displays that delve into the secrets of the manufacturing process that shape the individuality of the products. For multilingual support, displays explanations are primarily in Japanese and English, and to accommodate the largest group of visitors from China, we have introduced digital technology that allows them to read translated explanations on their personal mobile phones. <Our Project Members> [Sales/Project Management] Tadayuki Matsubara [Creative Direction] Keiyu Tamura [concept design Direction] Fujie Suzuki [concept design Planning] Akika Yamada, Kensaku Shiroto [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikumo Umemoto

#corporate
Renewal of Yamanashi Prefectural Mount Fuji World Heritage Center

Renewal of Yamanashi Prefectural Mount Fuji World Heritage Center

The Mt. Fuji World Heritage Center, which preserves the value of Mt. Fuji, registered as a World Cultural Heritage site as "an object of worship and a source of artistic inspiration," for future generations, underwent renovations in the spring of 2022. The renovated facility offers panel displays and interactive content that clearly explain the abundant displays and make the charm of Mt. Fuji more enjoyable to understand. To effectively convey to visitors, including many foreigners, that Mt. Fuji is "an object of worship and a source of artistic inspiration," our company created displays guide system called "Fuji Guide" that features a spatial experience linked to smartphones and tablets, as well as multilingual (7 languages) and displays commentary. In "World Heritage Mt. Fuji VR," which can be experienced with VR goggles in 360° video, visitors can trace the path of faith walked by pilgrims in the past, from Misaka Pass, which has been depicted in ukiyo-e prints, to the summit of Mt. Fuji. We aimed to create content that would allow visitors to learn more about Mt. Fuji through dynamic perspectives that are not usually seen, and to make them want to visit the site. [Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has faced challenges due to its experiential nature, resulting in a lack of displays materials and insufficient explanatory text for international visitors. The request for this renewal was to make the exhibit easier to understand and more appealing. [Solution] displays graphics have been rearranged for greater clarity, missing information has been added to the explanatory text, and the displays placement has been adjusted to guide visitors along a smoother route. In displays guide system, all existing apps have been converted to web browsers and multilingual support has been implemented to ensure that the explanatory content is easily understood regardless of cultural background. In addition, 3D maps and 360-degree still image content have been adopted to create a more immersive experience. From an operational standpoint, a user-friendly CMS (Content Management System) has been built, making it easy to respond to any revisions to the explanatory text. For VR production, content has been created that allows visitors to trace the path of Fuji worship in VR, employing immersive footage shot by drones and a simultaneous playback system designed with operational considerations in mind. <Our Project Members> [Sales & Project Management] Maria Uemura [Digital Content Planning] Hironori Mima, Aya Watanabe, Saki Kanehara, Saki Miyahara, Minori Hayashi [design, layout] Kaori Akazawa [Production & construction] Akinobu Takahashi [System Design & construction] Saki Kanehara, Minori Hayashi ~Related Links~ [NOMLAB] ・Yamanashi Prefectural Mt. Fuji World Heritage Center

#public
TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

To commemorate its 10th anniversary in 2021, Tokyo Skytree underwent a renovation of its 4th-floor entrance area. The renovation aimed to create a more user-friendly entrance route for visitors and to reduce the number of face-to-face ticket sales counters in order to help prevent the spread of COVID-19. The renovation included relocating the existing ticket counters and opening a new displays area, "SKYTREE® ARCHIVES," on July 1, 2021. This area showcases the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower, in a timeline format using videos and photographs. The "Sumida River Digital Scroll," previously displays on the 1st-floor group area, has also been moved to this area. Our company was responsible for design, layout, construction of the new ticket counters, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues/Customer Issues/Requests] - The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for a design that is easy for anyone to understand, harmonious with environmental design, and improved hospitality and service. - For "SKYTREE® ARCHIVES," we received requests for a concept design and displays method that would allow customers to view and understand large-scale video, a historical timeline, and actual displays in a limited space, and that would be interesting for customers. [Solutions] - To make the presence of the ticket counter easily understandable, we positioned it facing the entrance on the 4th floor and adopted a calm, traditional concept design that blends with the environment. In addition, we installed easily visible signage above and used cut glass decorative material on the back of the counter, illuminating it with indirect lighting so that it can be intuitively understood even from a distance. - For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders regarding graphic colors and sizes, displays placement, and lighting plan to verify and get closer to the ideal form. The exhibition has been transformed into a more impactful piece of content, emphasizing the continuity of the "Sumida River Digital Scroll" by arranging all the images in a continuous sequence. This synergistic effect ensures smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and departure gate (elevator to the observation deck), creating a sense of excitement and making the view from the observation deck even more appealing. <Our Project Members> [Sales & Project Management] Yukinori Hashida, Hiroki Nekota [concept design] Wakako Hirata, Tomoya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

#entertainment
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