Works#2022

The Mitsukoshi Ebisu store, which operated in the commercial building of Yebisu Garden Place, closed its doors and was reborn under the new name "Center Plaza". Prior to the grand opening in the fall of 2022, the “Foodies Garden” was launched on the B2 floor, and the flagship store “Central Square Yebisu Garden Place Store” opened on the corner. We supported everything from leasing leading up to the opening of "Foodies Garden" to store concept design, interiors construction, and production of product display fixtures. [Social Issues/Customer Issues/Requests] From Life Corporation Co., Ltd., toward the opening of the flagship store Central Square, we will continue to follow the Central Square brand while incorporating the essence of Ebisu, the location of the store. We received a request that we would like to create an attractive store. [Solution] Incorporating brick walls inspired by Ebisu's historical motifs of the beer factory and station building into concept design of the store façade, and making use of materials that are reminiscent of the history of Ebisu, the dignified façade of the flagship store. I practiced concept design. For the interior concept design of the store, we used the graphic and sign concept design format used in Central Square, following the image of Central Square and realizing a fusion of Ebisu's unique store creation and Central Square's VI (*). . (*) VI: Abbreviation for Visual Identity. It refers to the design of logo marks and symbol marks. <Our project members> [Development / Leasing] Masakazu Kawai [Sales / Project Management] Kensuke Aiba [design, layout] Mari Matsumoto, Ayako Hiruta, Aihiro Okada, Aya Sato, Ayuko Kaisawa [Signature / Graphics] Ayako Hiruta, Ito Tomomi [Production and construction] Koji Kurosawa, Yuka Ohara, Yuichi Yamakawa / Nomura Arcs: Hirohiro Okazaki

This is a renovation project for the Toyobo Building, which stands along the Dojima River in Osaka, which is full of charm with many historical buildings and rich nature. The Dojima River is a river with an attractive landscape that represents Osaka, which was called the "City of Water", so we aimed to create a place where you can work lively while enjoying the comfort of this location. The plaza looks like a riverside deck extending to the building, and by arranging a swaying willow tree as a symbol tree, you can feel the river breeze visually. The façade incorporates concept design inspired by the magnificence of the Dojima River and the density of the waves. By wrapping the outer wall of the building with a soft wave design, we intend to harmonize with the building and become a symbol of the new town. The lobby lounge is designed in harmony with the façade, creating continuity between the interior and exterior, and creating comfort through the use of sofas of various shapes and original acoustics. In addition, visual art that visualizes the outside environment, such as temperature and wind, is applied to the central pillar so that you can feel the comfort of the river breeze indoors. Each floor has a photograph of the Dojima River showing a variety of expressions, and original art that delicately expresses waves is placed in the restroom space. [Social Issues/Customer Issues/Requests] The purpose of this renovation is to increase the asset value of the building by increasing the appeal of new tenant candidates through sophisticated concept design. will do. In addition to functioning as a common area of the office building, there was a request to contribute to the revitalization of the region by enhancing the attractiveness of the riverside and becoming a place that can be used by the people of the city. [Solution] While various work styles are emerging one after another, we aimed to create a place where you can work while enjoying the unique comfort of Kawabe. Under the concept of "Riverside Workation", we aimed to create a healing effect through concept design that incorporates the surrounding environment and nature, and to enable people to live a rich life. In addition, we are trying to increase the property value of the building by planning original sound and art in various places. Through this renovation, we are making the most of the charm of the riverside, leading to the revitalization of the surrounding area. <Our project members> [Sales and project management] Moriya Sakata, Yuji Kato [concept design direction] RENS: Ryutaro Matsuura [design, layout] RENS: Erika Nakagawa, Takuro Ishizawa, Jun Yamakawa [Art coordination] Maki Matsuura [working drawings] Shozo Takahata, Tatsuya Yamamoto [Planning Direction] Tatsuko Nishi [Planning] Aisa Nagashiki [Global Project Direction] Suguru Tsukahara [Production and construction] Yoshitsugu Mukaiyama, Yonosuke Tokuda, Rikito Maruchi, Takashi Okuno Planting plan: SOLSO Illustration: Hiroshi Tanabe Video art: Takahiro Matsuo (LUCENT Inc.) Art: Daisaku Ozu Sound concept design: Tadashi Kondo concept design: Junichi Kawanishi (Signs Plan) Lighting plan: Takahiro Muranishi, Kitano, Taiko Electric Co., Ltd. Shinya

Toyo Seikan Group Holdings Co., Ltd. manufactures various packaging containers that make use of materials such as metal, plastic, paper, and glass. I was. As a renovation project of the Innovation Gallery on the 15th floor of the head office, we concept design this facility with the concept of “a place where various information and people meet and communicate, which will be the trigger for daily life, work, and the future”. [Social Issues/Customer Issues/Requests] Through this renovation, the innovation gallery will be an information dissemination facility that creates and activates dialogue with customers. We would like the facility to be recognized both inside and outside the company as a place where we can disseminate the latest technologies and initiatives, including the core technologies of Toyo Seikan Group companies, and obtain the latest information on packaging containers. We have received your request. [Solution] Through the latest technology and efforts, we have set up a topic displays corner to transmit the "now" of packaging containers, and have adopted a module concept design as a mechanism that is easy to operate in a timely manner. We also set up an displays area for the core technologies of each group company, and concept design the space to intuitively convey the core technologies of each company and the comprehensive strengths of the Toyo Seikan Group. <Our project members> [Sales and project management] Yoshinori Yamada [Planning] Atsuro Iizuka [design, layout] Kaoru Ueda, Akika Yamada, Hishun Daishin [Production and construction] Takashi Kodama

This is a project in which we were in charge of design, layout the showroom at the Tsu Factory, which plays a central role in the production of wiring devices, which is the founding business of Panasonic Corporation. We aimed to gain further trust from our customers by allowing visitors to understand the technological capabilities and cutting-edge production systems behind our wiring equipment products through first-hand experience in displays room and factory. displays room consists of "history", "product introduction", "Tsu factory introduction", and "factory technology and production capacity introduction", and is linked to various parts of each building on the premises. . We considered everything, including factory tours, as elements that make up the showroom, and we aimed to turn the entire factory into a showroom, using displays room as a starting point that leads to the manufacturing building. [Social Issues/Customer Issues/Requests] In order to build trust with customers, which is the theme of the facility, we asked visitors how they could deepen their understanding of the Tsu Factory's technological capabilities, factory productivity, and history. Our role was to embody it through experience. [Solution] Based on the keyword "Trust", we picked up the strengths of the Tsu factory that are included in the products and created points that will give you new discoveries and surprises through displays. By connecting each point, displays structure allows you to deepen your understanding step by step as you proceed along the route. We have created a place where visitors can deepen their “trust” through the entire factory experience. <Our project members> [Sales and project management] Hikaru Sato, Yu Takahashi [design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu [Production and construction] Kazuya Fujii, Yu Oishi

The Fujisan World Heritage Center, which preserves the value of Mt. Fuji, which was registered as a World Cultural Heritage site as an object of worship and a source of artistic inspiration, will be renewed in the spring of 2022. After the renovation, the facility provides easy-to-understand explanations of the abundant displays materials, panel displays and hands-on content that make it easier to understand the charm of Mt. Fuji. In order to effectively convey to visitors, including many foreigners, that Mt. ) We created an displays guide using the displays guide system "Fuji Guide", which has built-in commentary and audio commentary. In the "World Heritage Mt. Fuji VR" where you can experience 360° images with VR goggles, you will follow the religious path that pilgrims used to walk from Misaka Pass, which is also depicted in ukiyo-e, to the top of Mt. Fuji. . We aimed to create content that would make people want to visit Mt. Fuji and learn more about Mt. [Social Issues/Customer Issues/Requests] Since its completion in 2016, there have been issues such as a lack of displays materials due to the fact that it is an experience-based displays, and a lack of explanations for overseas customers. We received a request that this renewal would make it easier to understand and convey the appeal. [Solution] displays graphics were re-layouted to make it easier to understand, the explanatory texts added missing information, and the panels were arranged in consideration of the displays route to indicate a gentle route. In displays guide system, all existing applications have been converted to web browsers, and by supporting multiple languages, explanations can be conveyed in an easy-to-understand manner even if the cultural background is different. In addition, by adopting 3D maps and 360-degree still image content, we have made the content more experiential. By building a CMS (content management system) that can be easily operated in terms of management, it has become possible to easily respond to any corrections to the commentary. In the VR production, we have adopted a content that traces the path of Mt. <Our project members> [Sales and project management] Maria Uemura [Digital content planning] Hironobu Mima, Aya Watanabe, Ayaki Kanehara, Saki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production and construction] Akinobu Takahashi [ System design and construction] Saiki Kanehara, Minori Hayashi -Related links- [NOMLAB] ・Yamanashi Prefectural Mt.Fuji World Heritage Center

Heralbony Co., Ltd. is a company that defines the art created by artists with intellectual disabilities as "outstanding" and develops it into various things, things, and activities in society. In collaboration with Hyatt Centric Ginza Tokyo, which is located on Namiki-dori in Ginza, we cooperated in the space concept design and construction of the guest rooms. [Social Issues / Customer Issues / Requests] Heralbony's fashion brand "HERALBONY" is an invisible boundary between the fields of "welfare" and "disability" that are difficult to relate to in everyday life and consumers. There is a prospect that we would like to expand the area as a "lifestyle brand" in order to melt down and create a new lifestyle with welfare as the starting point. was concept design direction. We created an opportunity for art to blend into our daily lifestyles, using this space as an opportunity to go beyond the decoration of hotel rooms. [Solution] We create a space so that you can experience a rich time in the guest room, as if you were immersed in the ever-expanding art. We created a space with the image of many conversations and discoveries while looking at the art that melts into various places, such as recollecting the story that the art melts into. <Our project members> [Sales and project management] Chisato Uetate [concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Kei Kato [Production and construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda -Related links- [Release] NOMURA Cooperates in Spatial concept design Exhibition "Heraruboni / Outstanding Mirai" Currently being held ・ NOMURA 's Social Good Activities: Hyatt Centric Ginza Tokyo Case of HERALBONY ART ROOM Change society through the resonance of art and space concept design [nomlog ( Nomlog)] ・ Changing society through the resonance of art and space concept design-HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM

Panasonic Laboratory Tokyo (PLT) has been renewed as an R&D base in Tokyo that implements new ways of working in the With/After COVID-19 environment. PLT was established in Ariake, Koto-ku, Tokyo in April 2016, and then moved to the current Shiodome Hamarikyu in December 2018. In addition, it has been operated as a "co-creation laboratory" that conducts co-creation innovation activities such as AI-HUB and Robotics-HUB that collaborate inside and outside the company. In the With / After Corona environment, we will not limit the work place to the office, but will realize new ways of working, including online. We reviewed the value and functions required of the office and redesigned it with the PLT members under the concept of "SHARE". “SHARE” means “sharing” various things such as “thoughts/experiences”, “information/context”, “friends/encounters” of people who work together at PLT. With the office renovation as the start of a new "SHARE", PLT will serve as an R&D base for "questioning, feeling, and sharing" the well-being of life and work, and an office that will activate co-creative innovation activities. Even so, it is a facility that is constantly being updated by residents. <Our project members> [Sales and project management] Ryo Sugaya [Planning and concept design] Sayaka Koga, Ryosuke Naga, eiei haymanmyint [Production and construction] Yosuke Ito

The Fukushima City Creative Business Salon Development Project was held in July 2021 as a public proposal competition, and was entrusted by our Tokyo head office, and the design was taken over by the Tohoku branch. The permanent displays room of the Fukushima City Industrial Exchange Plaza on the 2nd floor of the Fukushima Station West Exit Complex Corasse Fukushima, which is close to JR Fukushima Station, has been renovated. The aim of the project is to renovate the facility so that it can be used comfortably by students and other students, with a floor area of approximately 755 square meters. Fukushima is particularly active in photography, and a gallery has been set up on the wall of the co-working space to displays the local rich nature and seasonal scenery and seasonal stories by citizen photographers, as well as culture and art that demonstrate the rich sensibilities of the people of Fukushima. I was. concept design concept of this salon is “Shikisai Gallery”, which combines the rich colors of the people of Fukushima with the Saijiki of Fukushima. [Social Issues/Customer Issues/Requests] While there was a demand for a spacious layout based on the post-COVID-19 era, there was also a demand for zoning and securing the number of seats that take into consideration profits. As a facility that can be used comfortably by various users such as businessmen, freelancers, and university students, we have created a space that can be used comfortably by various users such as shared offices, business exchange spaces, coworking spaces, and meeting rooms. We were asked to select layouts and furniture that corresponded to usability. [Solution] As a place of creation to create new businesses, we have developed the entire area into two zones, making use of the size of the facility. The business exchange space is an active, bright, natural, and comfortable cafe zone, and the walls and floor of the corporate PR displays are based on white, creating an environment where you can feel the warmth of wood. It consists of furniture that is easy to move according to your needs. The co-working space is a calm lounge zone, with gray as the base color, and dark brown and dark wood on the niche walls, creating a sharp environment. The furniture has been configured according to the various usability of the room. In addition, we will enhance the function of the corporate PR displays space as a connection with the local community and the formation of a community, and will also add displays of the "Shikisai Gallery" that will be created together with the citizens of Fukushima to create a new relationship between the people who use the facility and the city. I wanted to connect. <Our project members> [Development] Akihiko Nishimura [Sales and project management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design management] Kazunobu Nakamura [Production and construction] Johei Saito

COLOPL Co., Ltd. has continued to create unprecedented “new experiences” under the mission of “making everyday life more enjoyable and wonderful with “Entertainment in Real Life” entertainment”. In order to continue providing new experiences to people in the midst of the ongoing spread of COVID-19, we believe that it is important to create an office environment where people can work with peace of mind and to create an environment that facilitates communication. We have created an office that aims to be an office specialized in countermeasures. We are working to streamline operations and create original ideas that suit the new era, realizing an environment where employees can increase their productivity and play an active role. We use linoleum, a natural antiviral and carbon-neutral material, for flooring and fixtures, contributing to the realization of a sustainable society that takes SDGs and ESG into consideration. We aim to improve the motivation and productivity of creators, such as a device that encourages communication such as a standing meeting space, a game corner with the purpose of using it for research and development, and a bear library with books in a wide range of genres. DE-SIGN Inc. was in charge of the overall project management, SIGNAL Inc. was in charge of the concept design, and our company was mainly in charge of interiors, fixtures, and sign construction. <Our project members> [Sales and project management] Kaori Murakami [Production and construction] Katsuya Harino, Nozomi Iwashita, Ikuho Oiwa

1991, exactly 30 years ago. River City 21 East Towers is a pioneer of Tokyo waterfront development and was completed as a prototype of a tower-type high-rise condominium that emphasizes the view. The location is in Tsukuda 2-chome, Chuo-ku, and although the nearest station is Tsukishima Station, it is an excellent location environment with smooth access from Tokyo Station and Ginza Station, and is an area with a diverse range of tenants. In the Edo period, it was also called Ishikawajima, and you can feel the history of the Showa era everywhere, such as the food culture unique to Tsukishima and the shopping streets with the downtown atmosphere in the modern townscape, and a unique culture has been formed even in Tokyo. This project was planned for the purpose of large-scale renovation of a group of condominiums (four buildings), including public vacant lots, acceptance of new tenants, and new increase in asset value. [Solution] In order to solve the customer's problem, we plan with the new concept of "1.5 Place", which creates time around the 1st Place, which is our home, as the 2nd Place and as the 3rd Place. Did. In addition, through the implementation and analysis of questionnaires for residents, we confirmed that there was no deviation in the direction of the new rooms, space functions, and design. In particular, in order to respond to the needs of residents, which became clear from the questionnaire analysis, we not only improved the functionality of the entrance, meeting rooms, lounges, etc. We planned a place where communication is born. As a result, we have created "a highly social and altruistic space" and "a space whose value increases over time", which has led to the improvement of resident satisfaction and the creation of new attractions. In addition, we also propose the perspective of SDGs, and not only to solve the sustainable economic and social way that is talked about in general terms, but also to understand the location and user perspective in this project. While paying attention to things that are affected by the living environment, we have given meaning to the design concept and materials to realize a way that is suitable for this property. In realizing these solutions, each section united as one, and by making sure to utilize design, design, planning, research, promotion, and construction capabilities, we responded quickly and accurately to customer requests. <Our project members> [Development] Takuya Kitai, Kayu Tatsumi [Sales and project promotion] Kayu Tatsumi, Midori Nakayabu [Research and analysis] Sayuri Murata, Ai Ichikawa [General direction] no.10: Keita Aono [Design and development] Design] no.10: Naoaki Yokoyama, Gen Tomita, Manyu Araki, Asuka Tomioka [Signature and graphic direction] no.10: Asuka Tomioka [Product management] Manabu Fukuda, Takashi Arai [Equipment design] Kouya Ota [Production and construction]・ Site supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage from Typhoon No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the possibility and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavior patterns of the riders; and introduction of the new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a phased questionnaire survey to anticipate reservation cancellations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

"Morinaga Angel Museum MORIUM" was born as part of the 120th anniversary project of Morinaga & Co., Ltd. We provided total production, including spatial concept design, displays design and production, and production of various contents including theater video. [Social Issues/Customer Issues/Requests] It is important that customers who visit the "Morinaga Angel Museum MORIUM" become "Morinaga fans" and convey Morinaga's history, technology, and thoughts. We drew up plans and plans while listening and snuggling up to each other. In addition, since it was a renovated property, we had to dilute the presence of existing items such as pillars, and how to create an displays space without feeling oppressive was another issue. [Solution] The main themes are "a pioneering spirit that has been handed down from generation to generation" and "a desire to be 'delicious, fun, and healthy'" and are reflected in the space and displays. In the main space, we set up fixtures that imitated the main products, giving off a sense of presence while making the space look spacious. In the theater, we introduce the thoughts of the founder Taichiro Morinaga and the commitment of various products with immersive video content. <Our project members> [Sales and project management] Seiji Yamaguchi, Taikai Ogawa, Kenta Sakai [Planning] Tomoko Yanagihara, Keita Kobayashi, Kohei Hirota [design, layout] Kaoru Ueda, Mariko Yamagiwa, Asuka Yamagata [Production and construction] Atsushi Endo , Yuto Sugiura [Creative Engineering] CIC: Masahiro Nishikawa, Yusuke Miyagawa [Modeling concept design] CIC: Kenichi Kishikawa, Sukeyuki Haishima

This is a museum that tells the history of the Suiheisha, which was a cornerstone of the Buraku liberation movement aiming to establish peace and human rights. This renewal is a project commemorating the 100th anniversary of the founding of Zenkoku Suiheisha, which will be a major milestone from March 3, 1922. In recent years, there has been an increasing tendency to emphasize human rights, such as the enactment of the "Human Rights Protection Measures Promotion Law" and the "New Ainu Law", as well as the SDGs and the review of the definition of museums by the International Council of Museums (ICOM). The Declaration of Suiheisha, which was read aloud at the National Suiheisha Founding Convention, ``Let there be passion in the human world, let there be light in the world,'' was the first declaration of human rights in Japan, and the world's first declaration of human rights issued by a discriminated minority. is. When talking about human rights, the significance of the existence of the Suiheisha Museum, which was established in the birthplace of Suiheisha as a base for disseminating human rights information, can be said to be very significant. In the renewal, we once again took a closer look at the Suiheisha Declaration, which became the fundamental spirit of the movement. In addition, we collect quotes from celebrities, people close to us, works of art, and public works, and bring excitement and persuasiveness through the power of words. At the same time, it is also characterized by its high updateability, which allows you to add words from the general public at any time. In addition, we displays the spirit of "let's accept each other's differences" with an emphasis on diversity. [Social Issues/Customer Issues/Requests] At the beginning of the project, Mr. Komai said as follows. “It is difficult to eliminate Buraku discrimination, which is invisible and difficult to see. Therefore, I would like to overcome discrimination while paying attention to human rights awareness from the perspective of 'human rights awareness > discrimination awareness.' This is true on both the individual level and the social level. "We are all the same people, but there are differences. That's why I want people to feel that it's fun and interesting. I want to affirm the differences." "I want children to know the history of Suiheisha's activities and pass them on." The rhetorical concept design of displays shows how the Suiheisha Movement, which started in Ichikashiwabara, spread throughout the country. The prologue displays is an introductory video that shows various races and gives you a sense of diversity. In order to attract children's interest, we put balloons to make it easier for them to pay attention, and we also displays cartoons and picture books and explain explanations with animations. In addition, we have incorporated an information line that dramatically facilitates information updating, and a “why and where quiz” that allows you to learn in a playful way. Finally, the exhibition concludes with an epilogue displays that collects words that can be called human wisdom about human rights. We scattered these throughout and tried to solve the problem. [Customer's voice] Since opening in 1998, we have been in charge of displays production, including special exhibitions, and have always received attentive support. As a result, sharing the concept of the renewal went smoothly. Even when it comes to the theme of human rights, which seems a little difficult to convey, we would like you to make full use of your accumulated knowledge and achievements, give us accurate advice from a wide range of perspectives, and convey this to your visitors. I was able to shape my thoughts without a lot. I feel that your company has been in charge of the exhibition and that the contents of displays have been dramatically enhanced. <Our project members> [Sales and project management] Hiroko Yamase, Tetsuya Kurita [Planning] Takeshi Jin, Fumihiro Nakano, Yuka Sueda [concept design] Koki Mizuno [Production and construction] Yoshikazu Kimura, Satoko Hasegawa / CIC: Yu Oishi

“Hotel Okura Kyoto Okazaki Bettei” opened on January 20, 2022, the first in about 20 years for the Hotel Okura brand in Japan. Our spatial concept design team "RENS" was in charge of overall interior direction and interiors construction and FF&E construction. In Kyoto, there are many world-class traditional crafts that are created by craftsmen using techniques that have been passed down since ancient times. We have created a hotel where you can connect the traditional crafts to the future and feel further possibilities. We are collaborating with GO ON, a project unit made up of six successors of traditional crafts in Kyoto, to create a small luxury space filled with new crafts. You can enjoy a soothing stay in the beauty of modern Kyoto at a hotel where you can feel a tranquil moment reminiscent of an adult retreat. [Social Issues/Customer Issues/Requests] (1) Revitalization of Kyoto's traditional crafts (2) Utilization of locally produced and locally consumed materials (3) There were requests for a plan that utilizes the natural environment surrounding Higashiyama and Okazaki Betsuin. 【Solutions】 ① A plan to place traditional Kyoto crafts in various places in collaboration with "GO ON" ② Use Kitayama cedar as floor pillars in the guest rooms ③ A restaurant plan that overlooks the garden connected to Okazaki Betsuin [Customer's voice] We have created a one-of-a-kind hotel suitable for the new era of Kyoto, where you can feel the aesthetics of Kyoto culture everywhere. We are confident that everyone who visits our hotel will be satisfied. <Our project members> [Sales and project management] Tomoaki Onuki, Yuki Hikita [Interior concept design general direction] RENS: Ryutaro Matsuura [design, layout, supervision] RENS: Ryutaro Matsuura, Juichi Hino, Nanako Kikuchi / Yasumasa Yamazaki, Takahata Shozo, Kazuhiko Ueda, Ryuta Okimoto [Production and construction] Takashi Okuno, Ryohei Yamaoka, Masayuki Ieshita, Takayuki Kara [Planning] Rie NOMURA-Related links- ・RENS official website Opened "Hotel Okura Kyoto Okazaki Bettei"