Works#Digital Technology

本施設は、日本初の3Dプリンター住宅施工技術を用いた、一般販売棟初かつ商用初の3Dプリンター店舗で、先進的トレーニングや非日常体験ができるリラクゼーションを目的としています。運営会社は、医療・介護サービスを展開するカスケード東京様で、提携先の3Dプリンター住宅・事業化を日本で初めて実現したセレンディスク様の開発技術を使用しています。今回、当社は調査・企画・コンサルティングから、デザイン、コンテンツ設計・制作まで、テクノロジーを活用したクリエイティブプロデュースを担当しています。未来の治療院開発の足掛かりとなるプロジェクトとすべく、先進性とデザイン性を兼ね備えた施術スペースを目指しました。

In recent years, a new stratum has been discovered that shows how Jomon people mined black stone at the Takayama Ruins and Hoshidoge Black Stone Mine, which is a nationally designated historic site. Therefore, the ``Hoshikusokan'' was opened, displays room where you can see the excavated strata and experience the life of the Jomon people at the time. The color of the building's exterior walls has changed due to rust over time, conveying the message of preserving and passing on the memory of black stone. Inside the displays room, strata with a length of 20 meters and a maximum height of over 5 meters tower over both walls of the passageway, and have been recreated exactly as they were discovered during the excavation. The strata have unevenness built up in steps, and these were created by the earth and sand that the Jomon people dug up underground in search of black ash. Projection mapping was performed to match the lines of this stratum, and the life of the Jomon people at that time was recreated in video. Through immersive visuals and impressive geological formations, you can experience the passion of the Jomon people for generations of mining in search of the precious black stone, which is a rare source of stone.

We have created an application that allows you to learn more about Tsumagoi Village's past and present. ``Asama no Ibuki,'' a direct sales store for agricultural products that sells Tsumagoi Village's special products, ``Kamabara Kannondo,'' where human bones from the great eruption of 1783 were excavated, and displays of materials from the time of the eruption. There are three locations at the Tsumagoi Local History Museum, where you can enjoy experiences tailored to each location. -Learning about the past of Tsumagoi Village-By holding a tablet over present-day Mt. Asama and playing AR content, you can learn about the large eruption of Mt. Asama that occurred in 1783 and the changes in the ridgeline of Mt. Asama due to eruptive activity. You can experience it for yourself, and learn more about it through explanations using pictures. -Learn about the current state of Tsumagoi Village-You can also see traces of eruptions that are currently being excavated, as well as explanations of Tsumagoi Village's four seasons and special products. By using 360-degree images of the rhododendron garden in spring and the starry sky in summer, users can enjoy the experience as if they were actually there.

This is a renewal project for the Niigata Prefectural Museum of Natural Science, which our company was commissioned by the Science and Technology Public Interest Foundation. About 40 years after its opening in 1981, the 2nd floor "Environment and Life in the Beech Forest" and "Experience the Power of the Wind" and the 3rd floor "Mysterious Moving Room" are now called "Symphony of the Forest". ” and “Scale Adventure” have been renewed. In order to realize the image of the [displays basic plan] presented by the customer, we proceeded with the examination and production of the video space, content, video system, and graphics.

As the main platform of the "RED°" brand, Japan's largest esports park was born in Tokyo Tower, an icon of TOKYO/JAPAN. Play the latest game titles, enjoy competitions and events in the stadium equipped with the world's most advanced XR technology, and pursue a space that provides a "different dimension entertainment experience" packed with fun in every situation. This is an entertainment facility that aims to be at the forefront of the evolution of esports into a national culture. While taking advantage of the fact that it is an old frame, concept design is not too clean, and retains the taste and expression of the materials that are characteristic of antiquity. It is a space that seems to be eroding Tokyo Tower due to the strength created by fascinated by the material texture and structure of metal and mortar. Assuming collaboration with companies and manufacturers, based on versatile and edgy neutral colors, the brand color "TOKYO RED", which is also the name of the facility, was effectively incorporated into the space, creating the RED° brand. makes a strong impression. We have realized a new near-future space while combining video production.

This is a showroom/office reconstruction project for Kyushu Mitsubishi Motors Sales Co., Ltd. We were in charge of the interior design and construction of the cafe/restaurant on the 1st floor and the showroom on the 2nd floor of the 8-story steel-framed building. As a new landmark of Yakuin, Fukuoka City, we aimed to create a space that can connect with people and the city (region) with the concept of "obi". The café/restaurant is an open space that is easy to enter, and is designed to be a communication space integrated with the showroom. In addition, we installed a large digital signage, a turntable that symbolically displays automobiles, a light ceiling, and other elements that are scattered around to make café customers naturally interested in cars. The showroom on the 2nd floor incorporates an organic design that uses many curved surfaces that symbolize the obi, and the ceiling is decorated with a design pattern of Mitsubishi's three diamonds. In addition, the Mitsubishi brand colors of black, white, and gray are used as the basic colors to create a simple and dignified showroom that is typical of Mitsubishi Motors. In addition, we have set up a kids' corner where children can have fun even when visiting with their families, a corner to promote V2H technology, and a dedicated corner to hold important business negotiations. . Construction: P.S.Mitsubishi/Mitsubishi Heavy Industries Kotsu Kensetsu Engineering Co., Ltd. Special construction construction joint venture [Social issues/customer issues/requests] In addition to existing customers, we have failed to capture so far young families and young people who are not very interested in cars. We received a request to create a space that can be visited by a wide range of new customers who had not previously visited. [Solution] The café-restaurant on the first floor facing the main street is borderless with terrace seats and inside the store with sash windows that can be opened. We aimed to create a space where you can expect By integrating the two floors with the symbolic spiral staircase and atrium leading to the showroom on the second floor, and by unifying the materials, customers using the café restaurant are naturally invited to the showroom. Mitsubishi Motors' V2H Touching technology and the latest technology, the potential of automobiles created an iconic environment where people can feel sustainable wealth and happiness. We have incorporated customer-oriented plans throughout the showroom, such as placing a kids' corner in the center of the showroom so that children can be seen while negotiating business. In addition, V2H linked to the solar power generation installed on the building roof, motion sensors, and lighting control with an automatic dimming system are incorporated to reduce the environmental impact. <Our project members> [Sales and project management] Naoki Goto [Planning and design] Kazutaka Takao, Riho Sawada [Production and construction] Keiji Nakano

Japan's first permanent museum dedicated to infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience that humans have built up from the past to the present, as well as the progress toward the future. The pandemic caused by the new coronavirus infection has become an event that evokes memories of human struggles against infectious diseases, and it is expected that infectious diseases will continue to pose a threat to us in the future. Under such circumstances, the Hideyo Noguchi Memorial Museum of Infectious Diseases aims to be a place where people can acquire "correct actions based on correct knowledge" against infectious diseases. The existing facility, which is an annex of the Hideyo Noguchi Memorial Museum, has been refurbished, and the Hideyo Noguchi Memorial Foundation's track record and the high level of expertise of its supervisors have been utilized to differentiate the museum from the museum's two exhibition rooms. We have consistently promoted from architectural renovation to display design construction, sign content leaflet design. [Social Issues/Customer Issues/Requests] The Hideyo Noguchi Memorial Museum of Infectious Diseases has been working since 2021 in the midst of a pandemic. Taking this as an opportunity for all visitors to realize that infectious diseases are by no means a thing of the past during the COVID-19 crisis, we will urgently take steps to accurately understand what has happened from the past to the present and broadly communicate the steps toward the future. It was hoped that it would open in In addition, we will contribute to the public by accurately communicating the latest medical findings, including those related to the novel coronavirus infection. [Solution] In order to express highly specialized information in an easy-to-understand manner, we will incorporate the knowledge of the founding chairman of the National Institute of Infectious Diseases and the chairman of the board of directors, and discuss comprehensively through close cooperation. It was realized by planning. <Our project members> [Development] Akira Kato [Sales and project management] Takuto Yoshida [Planning and consulting] Mima Inagaki, Keiko Watanabe [Architectural renovation design] NAU: Nana Osano, Sakae Kirioka [Design and design] Shunsuke Shimizu [ Video design] CIC: Hideki Tomita [Modeling design] CIC: Nobuyuki Endo [Production and construction] Dai Shimizu

The approximately 1.2km runway remains in Uzurano-cho, Kasai City, belonged to an airfield that was built during the war. Kasai City's regional revitalization base facility "sora kasai" plays a role as an exchange base for tours of these ruins, and the "quail museum" is the center of the field museum that conveys the historical facts of the war. was given. The basic plan for the facility was made by a joint venture of three companies, with displays Co., Ltd. and Iruka Sekkei Group Co., Ltd. being involved in the design. After that, I received an order for displays production independently, and the period from planning to completion was about 6 years. Towards the completion, after going through a review committee, Kasai City, local war historians who have been researching for many years, the preservation society, supervising teachers, a full-scale airplane model production company, and many other people. I made it. This museum, which is built on the runway, introduces the short but rich history of Uzurano Airfield, centering on displays of two full-scale airplane models that are deeply related to this area. We aimed to create a museum that is unique to Uzurano, making the most of the story and location of this area. It is the mission of this museum to weave together the memories of this land, leave them in a form, and pass them on to future generations. [Social Issues/Customer Issues/Requests] The challenge was to create an attractive facility that would serve as a hub for field exchanges suitable for the Kasai City Regional Revitalization Facility. In particular, the role of the museum, which has displays function, was to make it a place to think about peace by mainly displays two full-scale airplane models, as well as historical displays related to Uzurano Airfield and Kasai City. As for displays method, the emphasis was placed on the content, and the request was to mainly use video technology, but on the other hand, it was also desired displays actual materials. [Solution] The greatest attraction of this museum is that displays space is set up on the runway itself, which is a living witness of history, and the two full-scale airplane models that are the main displays are placed above it. The ``Shiden Kai'', which was assembled and tested, was placed on the runway, and the ``Type 97 carrier-based attack aircraft'', which flew off to the special attack, was arranged to fly from the runway to the sky, and the runway, sky, architecture, In a powerful space where displays is integrated, it is displays unique to Uzurano that makes use of the story of this place and itself. displays consists of two zones, "Technology" and "History", and the spaces are inextricably linked through lattice walls. By approaching the historical fact of war from two perspectives, the aim is to provide an opportunity to think from multiple perspectives. For the video displays, we planned to create a synergistic effect for understanding by combining it with the material displays. In particular, the "Story Wall" consists of four stories about the history of Uzurano Airfield, and is developed as a series of four images that make use of the oblong space. In addition, four materials linked to those stories displays, and each of them complemented each other. By learning the background of the materials through the images and adding reality to the images through the materials, we aim to create displays that are more deeply conveyed. In addition, by directly incorporating the words of the people who lived here in the content, we made the war not only a past event, but also an expression that you can feel. <Our project members> [Development] Koichi Morimoto [Sales and project management] Koichi Morimoto [Planning] Settsuko Nishimura [design, layout] Tomoyo Tsukiyama [Production and construction] Takeshi Suesaki / CIC: Yu Oishi, Satoko Hasegawa

Since it opened as a whiskey museum in 1998, the number of visitors has exceeded 600,000 due to the airing of dramas and displays advent of the highball boom. Therefore, while reviewing the entire tour facility of the Yoichi Distillery, it was decided to renovate the former whiskey hall of the same facility as the first plan. The Yoichi Distillery is an important point of contact for visitors to experience Nikka, and is also a sacred place for whiskey fans. However, the existing tour facilities were not at a level commensurate with their importance, and the fact that they did not keep up with the changes and evolution of the world was a major issue in this renovation. The ideal whiskey making of the founder, Masataka Taketsuru, or Yoichi as the origin of Nikka, the story of how it started from here and continues to the future, and the improvement is to foster understanding and empathy for the Nikka brand. has become the main theme of [Social Issues / Customer Issues / Requests] (1) The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. (2) Renovate displays to meet the diversification of visitor needs and the expansion of the user base due to the growing popularity of whiskey. (3) Redevelopment of multilingual support in line with the increase in foreign visitors. ④ The main target is customers who are interested in whisky. (5) We will displays everything from the basics such as the manufacturing process to special attention and trivia. I had more requests. [Solution] In planning and designing this exhibition, we made a major shift in thinking from the whiskey museum, which was a general and exhaustive place for providing information on whiskey, and attempted a completely new displays approach. Based on the concept of "learning the essence of Nikka whiskey through the brand stories of Nikka's four products", we focused on four brands that represent Nikka and turned their brand stories into displays and experiences. We aimed to create a place where you can experience the essence of Nikka Whiskey and the basic knowledge of whiskey while following the brand story. In displays we have introduced for the first time displays production that whiskey fans salivate that we have never touched before, such as talking videos of various people working at the distillery and introducing the important role of the blender. displays commentary includes trivia information for the main target, and also incorporates many displays contents that approach the secrets of the manufacturing process that shape the individuality of the product. Regarding multilingualization, displays commentary is basically written in Japanese and English, and as a response to the Chinese people who have the largest number of visitors, we have introduced digital technology that allows you to read the translated commentary on your personal mobile phone. <Our project members> [Sales and project management] Tadayuki Matsubara [Creative direction] Keiu Tamura [concept design direction] Fujie Suzuki [concept design] Akika Yamada, Kensaku Jodo [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikushige Umemoto

The Fujisan World Heritage Center, which preserves the value of Mt. Fuji, which was registered as a World Cultural Heritage site as an object of worship and a source of artistic inspiration, will be renewed in the spring of 2022. After the renovation, the facility provides easy-to-understand explanations of the abundant displays materials, panel displays and hands-on content that make it easier to understand the charm of Mt. Fuji. In order to effectively convey to visitors, including many foreigners, that Mt. ) We created an displays guide using the displays guide system "Fuji Guide", which has built-in commentary and audio commentary. In the "World Heritage Mt. Fuji VR" where you can experience 360° images with VR goggles, you will follow the religious path that pilgrims used to walk from Misaka Pass, which is also depicted in ukiyo-e, to the top of Mt. Fuji. . We aimed to create content that would make people want to visit Mt. Fuji and learn more about Mt. [Social Issues/Customer Issues/Requests] Since its completion in 2016, there have been issues such as a lack of displays materials due to the fact that it is an experience-based displays, and a lack of explanations for overseas customers. We received a request that this renewal would make it easier to understand and convey the appeal. [Solution] displays graphics were re-layouted to make it easier to understand, the explanatory texts added missing information, and the panels were arranged in consideration of the displays route to indicate a gentle route. In displays guide system, all existing applications have been converted to web browsers, and by supporting multiple languages, explanations can be conveyed in an easy-to-understand manner even if the cultural background is different. In addition, by adopting 3D maps and 360-degree still image content, we have made the content more experiential. By building a CMS (content management system) that can be easily operated in terms of management, it has become possible to easily respond to any corrections to the commentary. In the VR production, we have adopted a content that traces the path of Mt. <Our project members> [Sales and project management] Maria Uemura [Digital content planning] Hironobu Mima, Aya Watanabe, Ayaki Kanehara, Saki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production and construction] Akinobu Takahashi [ System design and construction] Saiki Kanehara, Minori Hayashi -Related links- [NOMLAB] ・Yamanashi Prefectural Mt.Fuji World Heritage Center

TOKYO SKYTREE will celebrate its 10th anniversary in 2021, and the 4th floor TOKYO SKYTREE will be opened for the purpose of preventing the spread of new coronavirus infections by reducing the number of face-to-face ticket sales counters and making it easier for customers to enter. The tree entrance floor has been renewed. In the renewal, the existing ticket counter will be relocated, and a new displays area "SKYTREE® ARCHIVES" will introduce the history of the surrounding area, including the Oshiage district where Tokyo Sky Tree is built, and the role of radio towers in a chronological format using videos and photographs. (Skytree Archives) opened on July 1, 2021. The Sumida River Digital Picture Scroll, which was displays on the 1st floor group floor, has been relocated to this area. We were in charge of design, layout, and construction of the new ticket counter, “SKYTREE® ARCHIVES,” and “Sumidagawa Digital Emaki.” In addition, since its opening in 2012, we have been supporting the space creation of TOKYO SKYTREE TOWN® (TOKYO SKYTREE, TOKYO Solamachi®). [Social Issues/Customer Issues/Requests] ・The ticket counter is the first place many people visit, both domestically and internationally. For that reason, we received requests to improve compatibility with environmental design, hospitality, and service so that it is easy for anyone to understand.・For “SKYTREE® ARCHIVES”, we received requests for concept design and displays method that would be easy to understand, and that large-scale images, historical chronologies, and actual displays would be displayed in a limited space, and that customers would be interested in seeing it. [Solution] ・In order to make it easy to understand the existence of the ticket counter, we placed it facing the entrance on the 4th floor and adopted a calm and traditional concept design that matches the environment. In addition, we installed an easy-to-see sign on the upper part and illuminated the decoration material using cut glass work on the counter back surface with indirect lighting so that it can be understood intuitively even from a distance.・For “SKYTREE® ARCHIVES”, we conducted on-site mock-ups with the people involved, such as graphic colors and sizes, layout of displays, lighting plans, etc., and verified to bring it closer to the ideal form. Visitors will be able to learn about Tokyo Skytree and the surrounding area, and enjoy the view from Tokyo Skytree, which is built on its history. In addition, the “Sumidagawa Digital Emaki” has been reborn as a more powerful content by placing all the pictures in a row, emphasizing the continuity of the picture scroll. With the synergistic effect of the above, the view from the observatory becomes more attractive by smoothly leading to the "SKYTREE® ARCHIVES" near the front entrance → ticket counter → departure gate (elevator to the observatory) and producing a sense of exhilaration. became. <Our project members> [Sales and project management] Yukinori Hashida, Hiroki Nekoda [concept design] Wakako Hirata, Yuya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

A creative museum that opened as a successor to RiSuPia, which opened in Panasonic Center Tokyo in 2006. Based on STEAM education, it is a place to practice inquiry learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and inspiration, we provide an environment where they can experience both learning and making things. In order to freely release the curiosity and motivation for creation, the space is designed to create a feeling of being dirty, of being able to create it yourself, of being rearranged, of being unconventional, and of being in a session with everyone. concept design around 5 points. Furthermore, from the perspective of SDGs, we successfully reused the existing environment and updated it while incorporating it as a concept design motif. The project team's desire to add new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our project members> [Sales and project management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Seiho Tani, Ayumi Sasai, Mikuyuki Nakade [Production and construction] Yuta Kumazawa, Yumi Asakura ~ Related links ~ [Release] ・ NOMURA, Ltd.'s social good activities: AkeruE example Creating a space that nurtures children's intellectual curiosity and inspiration for a better recycling society in the future [nomlog] ] ・ Until AkeruE is made. Talk about space concept design. (Part 1) ・ concept design that does not want to blame the earth based on the idea of upcycling (Part 2)

In addition to deepening understanding of the Nobel Prize winners with connections to Aichi and Nagoya through explanations of the research they received, items related to the research, and hands-on displays, in order to convey their backgrounds, personalities, and messages to visitors, the Registered Museum Nagoya Aichi Prefecture and Nagoya City were jointly established in the basement of the City Science Museum. It is a hybrid space with about 200 seats when all movable units displays moved and stored and rollback chairs are deployed. We were in charge of the basic concept and planning of this facility, the renovation of the facility, the design of displays, and the production and installation of displays. (Contents of production include unit production, lighting/sound equipment, video software/hardware, models, sign graphics, etc.) Nagoya City Science Museum Life Hall: SRC Construction Ground 6F/B2F Total floor area 6,816.13m² displays area (5 rooms in total) Approx. 2,500u (including about 300u on the B2 floor of the memorial room) [Social Issues/Customer Issues/Requests] 1) A "hybrid renovation design" that allows the different functions of the hall (lecture hall) and displays room to be changed in a short time. (2) displays displays of the personality and passion for science of the award winners, and an “experience device” of the award-winning research content as a science museum displays at universities and research facilities. We received the above two requests. [Solution] Regarding ①: We adopted wall-mounted audience seats (rollback chairs), secured displays booths with self-propelled functions and storage space, and adopted a scene light control manager that supports a variety of uses. Regarding (2): Through direct interviews with the winners, we created content that provides real-world answers and information, and through a thorough analysis of the content of the award-winning research, we created experiences and games that extract elements of play. [Customer's voice] We received the following words at the time of opening.・There are many Nobel Prize displays rooms in various parts of Japan, but displays here is the best way to understand the details of the award! (Dr. Hiroshi Amano) ・As a Nobel Prize displays, it has a variety of ingenuity that is unparalleled, and children can have fun while facing the winners and research. (Science Museum curator) <Our project members> [Sales and project management] Akihiko Suganuma, Maika Ueda [Creative direction] Hideki Narita [Content production direction] Mao Horii [Research and planning] So Watanabe, Naoko Nakase, Mao Horii, Nozomu Fukao, Miwako Kiuchi [concept design] Mitsuyo Ashida, Yoichi Honda [Facility renovation design] Sakae Kirioka, Yoichi Kawakami [Production and construction] Hironari Ota, Yoshiyuki Ando, Satoshi Iwama -Related links- [Related achievements] Nagoya City science museum

"Morinaga Angel Museum MORIUM" was born as part of the 120th anniversary project of Morinaga & Co., Ltd. We provided total production, including spatial concept design, displays design and production, and production of various contents including theater video. [Social Issues/Customer Issues/Requests] It is important that customers who visit the "Morinaga Angel Museum MORIUM" become "Morinaga fans" and convey Morinaga's history, technology, and thoughts. We drew up plans and plans while listening and snuggling up to each other. In addition, since it was a renovated property, we had to dilute the presence of existing items such as pillars, and how to create an displays space without feeling oppressive was another issue. [Solution] The main themes are "a pioneering spirit that has been handed down from generation to generation" and "a desire to be 'delicious, fun, and healthy'" and are reflected in the space and displays. In the main space, we set up fixtures that imitated the main products, giving off a sense of presence while making the space look spacious. In the theater, we introduce the thoughts of the founder Taichiro Morinaga and the commitment of various products with immersive video content. <Our project members> [Sales and project management] Seiji Yamaguchi, Taikai Ogawa, Kenta Sakai [Planning] Tomoko Yanagihara, Keita Kobayashi, Kohei Hirota [design, layout] Kaoru Ueda, Mariko Yamagiwa, Asuka Yamagata [Production and construction] Atsushi Endo , Yuto Sugiura [Creative Engineering] CIC: Masahiro Nishikawa, Yusuke Miyagawa [Modeling concept design] CIC: Kenichi Kishikawa, Sukeyuki Haishima

This is a museum that tells the history of the Suiheisha, which was a cornerstone of the Buraku liberation movement aiming to establish peace and human rights. This renewal is a project commemorating the 100th anniversary of the founding of Zenkoku Suiheisha, which will be a major milestone from March 3, 1922. In recent years, there has been an increasing tendency to emphasize human rights, such as the enactment of the "Human Rights Protection Measures Promotion Law" and the "New Ainu Law", as well as the SDGs and the review of the definition of museums by the International Council of Museums (ICOM). The Declaration of Suiheisha, which was read aloud at the National Suiheisha Founding Convention, ``Let there be passion in the human world, let there be light in the world,'' was the first declaration of human rights in Japan, and the world's first declaration of human rights issued by a discriminated minority. is. When talking about human rights, the significance of the existence of the Suiheisha Museum, which was established in the birthplace of Suiheisha as a base for disseminating human rights information, can be said to be very significant. In the renewal, we once again took a closer look at the Suiheisha Declaration, which became the fundamental spirit of the movement. In addition, we collect quotes from celebrities, people close to us, works of art, and public works, and bring excitement and persuasiveness through the power of words. At the same time, it is also characterized by its high updateability, which allows you to add words from the general public at any time. In addition, we displays the spirit of "let's accept each other's differences" with an emphasis on diversity. [Social Issues/Customer Issues/Requests] At the beginning of the project, Mr. Komai said as follows. “It is difficult to eliminate Buraku discrimination, which is invisible and difficult to see. Therefore, I would like to overcome discrimination while paying attention to human rights awareness from the perspective of 'human rights awareness > discrimination awareness.' This is true on both the individual level and the social level. "We are all the same people, but there are differences. That's why I want people to feel that it's fun and interesting. I want to affirm the differences." "I want children to know the history of Suiheisha's activities and pass them on." The rhetorical concept design of displays shows how the Suiheisha Movement, which started in Ichikashiwabara, spread throughout the country. The prologue displays is an introductory video that shows various races and gives you a sense of diversity. In order to attract children's interest, we put balloons to make it easier for them to pay attention, and we also displays cartoons and picture books and explain explanations with animations. In addition, we have incorporated an information line that dramatically facilitates information updating, and a “why and where quiz” that allows you to learn in a playful way. Finally, the exhibition concludes with an epilogue displays that collects words that can be called human wisdom about human rights. We scattered these throughout and tried to solve the problem. [Customer's voice] Since opening in 1998, we have been in charge of displays production, including special exhibitions, and have always received attentive support. As a result, sharing the concept of the renewal went smoothly. Even when it comes to the theme of human rights, which seems a little difficult to convey, we would like you to make full use of your accumulated knowledge and achievements, give us accurate advice from a wide range of perspectives, and convey this to your visitors. I was able to shape my thoughts without a lot. I feel that your company has been in charge of the exhibition and that the contents of displays have been dramatically enhanced. <Our project members> [Sales and project management] Hiroko Yamase, Tetsuya Kurita [Planning] Takeshi Jin, Fumihiro Nakano, Yuka Sueda [concept design] Koki Mizuno [Production and construction] Yoshikazu Kimura, Satoko Hasegawa / CIC: Yu Oishi