Works#2017

Toyama City, Toyama Prefecture and NOMURA Co., Ltd. have opened TOYAMA TOWN TREKKING SITE, a new lifestyle base with the theme of "a gymnasium that connects to the outside from a closed gymnasium." This project was selected by the Ministry of Internal Affairs and Communications as part of its 2016 Public Facility Opening and Renovation Project, which aims to revitalize public facilities owned by local governments with the help of creators and other private sectors and turn them into new business bases. By renovating the dead space of the Toyama City General Gymnasium, we aim to ``revitalize'' it as a multi-generational exchange base where residents can engage in activities such as town trekking. "TTS" is a complex facility with a cafe, sports shop, and studio. We have developed facilities (hardware) to support town trekking, and regularly hold food education, physical education, and health education event programs (software), creating a new public service that supports the health of Toyama citizens. The facility will be operated as part of the project. Taking advantage of the location adjacent to Kansui Park, which is visited by 1.4 million people a year, we hope to extend healthy lifespans to all citizens by allowing the Toyama City General Gymnasium to be used not only as a base for walking around the area, but also as a base for walking around the area. This project is one of the most advanced in Japan, with the aim of providing a first-hand experience of ``improving the quality of life (QOL)'' and building a ``virtuous cycle model between residents' healthy behavior and the local economy.'' “TTS” provides “time and space to nurture people, not just time and space, which are necessary for the health of people and the community,” and share with others what is uniquely yours and does not belong to anyone else. We will slowly create the "space" to do so.

In Nihonmatsu City, Fukushima Prefecture, we have been making chrysanthemum doll dolls and displays Tawasaki,” which blooms hundreds or thousands of chrysanthemum flowers from a single stalk. I stayed. However, in 2016, we launched the "Chrysanthemum Town Nihonmatsu Branding Project," which aims to improve the appeal of Nihonmatsu's chrysanthemums, based on our desire to use chrysanthemums in a way that suits the current times in a variety of scenes and spaces. ” was launched. In 2017, the second year of the project, we received a request for branding work for our company, which was one of the reasons for our founding when chrysanthemum doll exhibition was expanded nationwide in the Meiji era and expanded as an event to attract customers. rice field. Together with Nihonmatsu City, we have added new value to the traditional production of chrysanthemums in Nihonmatsu, and have assisted in the evolution of Nihonmatsu, the town of chrysanthemums, into a brand that spreads to Japan and the world. ◆Project HP *You will be redirected to an external website. Please click the URL below. http://senrinzaki.jp/ *Caution ・The linked website is not the website of NOMURA and is not under the control of our company.・The address of the website posted in this notice is the one at the time of creation of this page. Website addresses may be discontinued or changed. Please check yourself for the latest address.・Please check with the linked organization/organization regarding the linked website. [Customer issues/requests] We would like to brand chrysanthemum production in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki remain, to create new businesses, to symbolize multi-generational exchanges, community development, etc. In addition, with the branding of the chrysanthemums of Nihonmatsu City, the second chrysanthemum-related products (souvenirs, chrysanthemum goods, etc.) will be newly established and expanded into new fields. We want to lead to an increase in employment in the service industry. [Solutions] ・Marketing and market research for the flower and display industry, sorting out issues in product supply, planning sales strategy ・Formulation of brand concept ・Formulation of brand logo mark and color ・"Senrinzaki" as a product Production of product catalogs to promote Nihonmatsu chrysanthemums such as “Hyakudawa” and “Kengai” ・Production of project-specific LP ・Proposal of promotion strategies ・Production of promotional movies (Japanese and English) Holding branding and product development seminars for domestic businesses ・Product development support We were able to confirm the potential of the "Nihonmatsu Chrysanthemum" by receiving many proposals for new ways to make it attractive, such as exhibiting at art events. Through this project, many people from Japan and abroad have come to know about "Senrinzaki", and we have also achieved our first overseas expansion. In addition to promotions and displays, we received a wide range of support, such as the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition", and we were able to foster momentum among citizens. <Our project members> [Sales and project management] Hiroshi Yokota [Planning and direction] Yuki Shimokuni [design, layout] Yuki Fukano Yuri Nakagawa [PR] Korei Fukazawa [Production and construction (at DESIGNART TOKYO 2017/2018 exhibition)] Takeshi Shimada [Collaboration at DESIGNART TOKYO 2018] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART 2018 exhibition work "Senrinzaki" chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https:/ /www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

[Explanation of the project] The municipal central library on the first floor of the Kikuchi City Lifelong Learning Center KiCROSS. We concept design a diverse space that creates a variety of experiences with large curving, undulating bookshelves that are inspired by the flow of the river in Kikuchi Valley, the pride of Kikuchi City. Bookshelves gently separate the space and invite people in, giving the space character from a bustling place near the entrance to a quiet place to indulge in reading. Various places are created by changing the shape of the bookshelf, such as opening a hole, forming a staircase, creating an enclosed space, and so on. Applications such as displays corners, facility VI concept design, library signs, pamphlets, etc. are also ordered and concept design by NOMURA. A maximum of 85,000 books can be stored on open shelves. <Our project members> [Sales and project management] Masanobu Yokoyama [Direction] Kazunobu Nakamura [Planning] Yuichi Kameyama, Mima Inagaki [design, layout] Kazunobu Nakamura [Production and construction] Shunichiro Nagayama, Kensaku Yajima, Koichi Yamada

Project Description] In constructing a plant for the mass production and assembly of the MRJ, the first domestically produced regional jet passenger plane, which is being developed by Mitsubishi Heavy Industries, Ltd. This facility allows visitors to see the actual production site of the aircraft and experience the aircraft manufacturing process. The MRJ production site will be open to the public, and visitors will be able to experience the dynamic and broad scope of the aircraft industry, which is made up of more than 20,000 parts. In addition, the facility will be designed to highlight the comprehensive capabilities of MHI, which also develops aircraft. SOLUTION: Make the most of the facility's location as a tour facility attached to an aircraft production site by creating a full-scale mockup of the MRJ (displays) and other realistic content that can only be experienced here, and by creating a space that is consistently "aircraft" from the entrance to the exit. The concept design and atmosphere of the entire facility are a major force in promoting the advanced nature of the MRJ. ＜Our project members＞ [Sales/Project Management] Nobuyuki Tanaka [Planning] Kunihiko Oka, Hideki Sato [design, layout] Ryo Onishi, Hirofumi Inoue, Fumihiko Kaneko [Signage/Graphics concept design] Kiyohisa Moriwaki [Production/ construction] Yushi Matsuda, Keisuke Taneda, Seiichi Norenuchi, Kei Sakuma

[Project description] A project to convert an old private house located in Obi, Nichinan City, Miyazaki Prefecture, into an accommodation facility. In 1977, Obi was selected as the first Important Preservation District for Groups of Traditional Buildings in the Kyushu/Okinawa region. Therefore, the exterior design had to be renovated on the premise of harmonizing with the landscape from the viewpoint of preservation. Therefore, we aimed to create a facility that has a high ability to attract customers by highlighting its features with a highly flexible interior design and furniture decorations. Also, on January 28, 2017, Nichinan City and Nomura Co., Ltd. signed a comprehensive partnership agreement to realize community development in line with Nichinan City's concept of "creating customers and creating people." On October 10, 2018, as part of the partnership agreement, we signed the "Regional Revitalization Business People Exchange Program" and dispatched creative talent Yasutoshi Yamano, who handles space production, to Nichinan City to work on regional revitalization. increase. Together with Nichinan City, related companies, and various other players, we have created the "Machine Development Guidelines for the Revitalization of the Obi District of Nichinan City," and held the "DENKEN WEEK," an event aimed at developing the historical townscape. We are working on regional revitalization, including space production of private houses. [Customer issues/requests] (1) We would like to renovate an old Japanese-style house into an accommodation facility mainly targeting foreign tourists. (2) As a strength of the lodging business, we would like to incorporate elements unique to the region. (3) I want to create a space that feels like Japan. [Solution] An old private house is one of the spaces in which Japanese lifestyle culture, the so-called "living style", is most concentrated. In this renovation plan, we wanted to make the most of the pillars, beams, ceilings, and other items that convey the scenery of the past, and to create a space that can be used comfortably by modern people with other elements. Therefore, the overall concept is "Post-Heritage: Inheritance and Transformation for the Next Generation," and we are searching for a new way to pass on culture. The tools were also selected with a consistent theme, and were composed of items that weaved Japan with various approaches without sticking to traditional techniques. As a result, we believe that this accommodation facility is able to provide a moving experience that will make foreign visitors to Japan more interested in Japan, and domestic tourists will be proud of Japan. <Our project members> [Space Producer] Yasutoshi Yamano [Furniture and accessories coordination] Yasutoshi Yamano [Design (interior)] Yukio Suzaka [Development] Nobuyuki Yagi [Sales] Toshiyuki Shirai Released: Nichinan City and Nomura, Miyazaki Prefecture Kogeisha signs a "comprehensive cooperation agreement on regional revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・ Release: Nichinan City, Miyazaki Prefecture and Nomura Kogeisha Signed "Regional Revitalization Business People Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf ・ Other achievements: DENKEN PJM https://www.nomurakougei.co.jp /achievements/detail/409

[Description of the project] TOYOTA's artificial intelligence and its evolutionary value can be felt throughout the space. A presentation stage where the entire booth will convey the appearance of the future beloved car brought about by TOYOTA's proposed artificial intelligence = CONNECTED. Using white as the keynote, each car stands out and looks beautiful, and the whole space is organically connected with the motif of circles and curves, giving the impression that the ceiling and floor are softly wrapped in a space with a sense of unity. During the production, the entire booth comes to life, and the space is surrounded by blue light that makes you feel the fetal movement of artificial intelligence. <Our project members> [Sales and project management] Shigeyuki Ishiyama, Masahiro Nishino [design, layout] Keiu Tamura, Noriaki Tamura [Production and construction] Yoichi Miura, Hidenobu Kumagai

[Explanation of the project] This is the first store outside Hokkaido of Ishiya Confectionery Co., Ltd., a confectionery maker in Hokkaido famous for "Shiroi Koibito". In contrast to the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, which was created to expand stores outside of Hokkaido. Positioned as an antenna shop that takes advantage of the location of Ginza (GINZA SIX), it will be a foothold for future store development. [Customer issues/requests] The most important thing in terms of concept design expression is to convey that we are a confectionery maker in Hokkaido. The newly developed product line uses a wide variety of local ingredients and is rich in individuality. Therefore, I proposed to create a design with a motif of "snow" to impress the appearance. [Solution] This white design that covers the wall is made by deforming snowflakes, patterning them, and cutting them into panels. In addition to being reminiscent of the scenery of Hokkaido, it also has a pop impression that matches the atmosphere of the packaging of the sweets. At the same time, I also intend to exist as In the showcase, which is the focus point, a small stage was set up to increase the visibility of the products, and the same cutting pattern was applied to the rising surface of the stage. This expresses a scene in which sweets are displayed on top of the snow that has piled up on the floor. It has the effect of making the products that are sold look more attractive. <Our project members> [Sales] Akira Inoha, Tadayuki Matsubara [Design] Yoshihiro Kitamura [Production] Shigehito Katsuta, Hajime Komura

[Project Description] A project to renovate the office area on the second floor of a precut factory in Takaoka City, Toyama Prefecture into a reception, library lounge, and showroom. We aimed to create a space that fulfills the role and functions of an office while making the most of the unique atmosphere of a factory. Based on the themes of "forests where people walk together" and "wooden spaces where people can live richly", the concept is to understand the growth of trees and support wood and people to walk together. [Customer issues/requests] ● With “tree” as the keyword, create a creative space where people can gather and interact. ●By deepening your knowledge and understanding of trees and actually touching them, you can create a mechanism that will make you feel closer to trees. ●In addition to looking at and touching trees, by holding workshops, we will also consider contact with wood education and craftsmen. ●The wooden part of a wooden house, mainly the structure, tends to be hidden by the floor, walls, and ceiling in daily life, so it is difficult to have interest in it. In such a situation, we created a mechanism that allows you to feel the material itself of the wood processed by Woody Parts, processing technology, manufacturing staff, and product quality with your five senses. [Solution] At the reception, employees and visitors are planned to be able to see the space with depth. The tables, lighting, and bookshelves that make up the library lounge symbolically express this. The showroom uses mesh material for the walls so that displays walls do not interfere with the atmosphere of the former factory space. Taking advantage of the expanse of the space, we have prepared a presentation space for BtoB and BtoC. In order to have a clear presentation, rather than an explanatory showroom, we planned a space that looks like an art gallery by visually composing handicrafts and techniques. We also focused on the ease of updating information so that it would not become obsolete over time. In the future, in this office, we aimed to create a space where, in addition to the conventional "manufacturing" using wood, "creating things" related to "living" will be born. [Customer's voice] ● There are more topics that are not products (things), such as the scent and texture of wood. ●We have seen an increase in the number of visitors from management, designers, and planners, rather than on-site staff from housing companies, which are our existing customers. <Our project members> [Sales and project management] Takuya Kitai, Yoshinori Yamada [design, layout] Hiroaki Koshizen [Production and construction] Kentaro Hirano Photo: Nacasa and Partners Co., Ltd.

[Project description] We converted a samurai residence built more than 140 years ago in the Obi Important Preservation District for Groups of Traditional Buildings, a castle town with a long history in Kyushu, into an office where you can experience the local climate. The overall concept is "post-heritage: inheritance and transformation for the next generation", and by clarifying the points to be spun and the points to be renewed, we are trying a new way of connecting cultures. We aimed to create a space that connects with the local community by interpreting the life of a former private house in a modern way. concept design consists of two different spaces: a communication space with a large table using the bottom plate of the floor that was used in the original private house, and an open work space with a counter facing the green over the opening. increase. The gravel floor that is inserted between the two spaces serves as an intermediate area that connects the two spaces with the outside and the inside. The new terraced deck in the garden gently connects the inside and outside, and is used for events where local people gather and as a promotional space for products. [Customer's voice] By creating an attractive office space that can only be found here, where you can experience the local climate, not only local residents but also many local governments and companies are working on vacant houses. We have received high evaluations from customers, and based on that relationship, we have been able to develop new businesses. <Our project members> [Development] Yasutoshi Yamano [Sales] Toru Moginuki [design, layout] Yoichi Kawakami, Shinpei Takeda, Ryosuke Shimizu

[Project description] Grand Hyatt Fukuoka 1F all-day dining renovation project. [Customer issues/requests] We received requests for content and design that could be reborn as a lively dining restaurant on the 1st floor, and that could be used by non-guests as well. We were asked to set up an actual charcoal grill and design a buffet-style open kitchen as the store's selling point. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a mix of luxury and casualness. <Our project members> [Direction] Ryu Kosaka [Design] Takashi Miyazato, Yuji Tanaka [Sales and management] Masahiro Endo [Production and construction] Mitsuaki Kanayama, Toshihide Tsumagari

[Outline of the project] “LUMINE SINGAPORE” is the first overseas store opened by Lumine Co., Ltd. A concept store that delivers [TOKYO STYLE, CULTURE, DESIGN] from LUMINE's unique perspective, mainly targeting working women who are full of curiosity. A minimalist space made up of solid materials creates a gallery-like view of the world that brings out each and every main product item. In addition, the Lumine Cafe, which is Lumine's first cafe business format, is attached, offering a photogenic yet beauty- and health-conscious menu and a space that makes you feel femininity and sense. [Customer's problem] Apparel shop and cafe management by LUMINE's own editing. Since everything was a first attempt at Lumine, we started with the biggest challenge of supporting the creation of the store from scratch. In a 285 tsubo odd-shaped section, we have more than 20 fashion brands, a cafe area, and a sublease area. The zoning segregation and flow line planning that bring out the charm of various MDs, the individuality and harmony of the space concept design that expresses the new Lumine brand, and the edgy space that is unique in Singapore with the theme of "TOKYO". I was asked. On the promotion side, issues arose in overseas construction, such as negotiation adjustments between Lumine and local building owners, tight process adjustments with continued delays in decision approval, and factory production and checks for production orders in other countries. [Solution] We created a spacious and dynamic space by using odd-shaped compartments and gently changing each area. In addition, wooden eaves are placed at the boundaries of the divisions to give a sense of unity to the store, which is packed with all the elements (MD), and to emphasize the launch of the new LUMINE brand. For the materials, we focused on texture and authenticity, and created a minimal and edgy space centered on mortar, wood, and terrazzo. While promoting the project, we collaborated with an external designer in charge of VMD and added an element of art. It expresses <Tokyo-ness> that makes you feel the sense and trend. In terms of promotion, thanks to close cooperation with the Japanese team and quick response from Nomura Singapore, we were able to open safely in a tight schedule. <Our project members> [Development] Yukihiko Nishi [Sales and project management] Shinpei Watanabe / Katsuhiro Murakata [design, layout] Yoko Suzuki, Chie Okamoto [Production and construction] Katsuhiro Murakata / Akihiro Yoshida / Daniel Ma

[Outline of the project] This is a store concept design project for a new original brand shop with the background of the Juchheim store that once existed in Ginza and its history. [Customer's issue] The store name, Cafe Europe, requested a store concept design that would not look old while creating a nostalgic impression. [Solution] While adding Western-style details, the combination of materials gives the store a contemporary impression. <Our project members> Direction: Ryu Kosaka design, layout: Yuji Tanaka Sales: Kazumi Wakui Production: Hajime Komura

[Outline of the project] Mr. Philippe Conticini, the world's first sweets boutique concept design project. [Customer issue] There was a request for a high-class space concept design that reflects Mr. Philippe's ideas. I was asked to set up a product sales area. [Solution] In order to create a store that is both luxurious and easy to use, we created a moderately casual atmosphere by creating a bright interior and rounded elements <Our project member> design, layout: Ryu Kosaka : Yuji Tanaka Sales: Kazumi Wakui Production: Hajime Komura

[Outline of the project] Hilton Tokyo Odaiba overlooks Tokyo Bay, the cityscape of Tokyo, and the Rainbow Bridge. We renewed the restaurant on the 3rd floor as a banquet. Although it is mainly used for receptions, it is a banquet hall that can be used in a variety of ways to meet the needs of guests. With a flexible layout, images projected on a 22m wall, and the scenery of Tokyo that fills the windows, we offer an experience that can only be realized here. The essence of the design is the scenery from Odaiba where nature and the new are mixed, such as the skyline pattern created by the skyscrapers seen from the window and the Blythe room surrounded by the scenery of Tokyo Bay with mirror walls.

[Outline of the project] A municipal archaeological museum that was established with the aim of deepening citizens' understanding of the history of Kagoshima City through the cultural heritage left by their predecessors and contributing to the creation of a unique civic culture. In particular, hands-on displays such as the ``excavation experience'' where you can feel like an archaeologist, and ``Let's take a shape with a giant arc,'' which is a gigantic tool for examining the shape of pottery, are very popular. I am cultivating an interest in history. We have consistently assisted with basic planning, design and construction. [Customer Issues] Twenty years after opening, the museum is showing signs of aging, and there is a need to update the contents and equipment. Present the latest research results, introduce hands-on displays, and develop displays equipment that is bright and easy to update. displays has been renewed for The direction of the plan is the following three: the first is a region-specific displays that pursues "Kagoshima-ness", the second is a museum that aims to "create a place for hands-on experience", and the third is " This is the maintenance of displays environment as "creation of an environment for the realization of a facility that is easier to use." Through this, we aimed to create a facility where people from children to adults can enjoy learning about the archeology of their hometown. [Solution] The first thing that gives the impression of being “Kagoshima-like” is the huge topography table of the entire Kagoshima city, including Sakurajima, in the center overlooking the atrium space. There is an easy-to-understand explanation of the ruins of each place. Next, the representative of "creating a place for hands-on experience" is an experience corner for learning archeology in a fun way, consisting of a number of hands-on items. Then, as part of creating an environment to create a facility that is easier to use, we made detailed proposals such as the introduction of an airtight case that can control humidity, the introduction of a universal concept design that is friendly to people, and the installation of LED lighting that has a low environmental impact. . <Our project members> [Development] Tatsuya Fujii [Sales and project management] Tatsuya Fujii, Yumeki Kusumoto [Planning] Takeshi Jin, Kyohei Kishida, Settsuko Nishimura [design, layout] Sho Inanobe [Production and construction] Sadato Inoue Hayato Ichimanda, Abu Sue?, Shin Kameoka, Nanae Hori [maintenance management] Katsumi Yamada, Takatoshi Nakamura