Works#Tohoku

The concept is "symbiosis". This is a project to establish an exchange base in the Arahama area of Sendai City, which was affected by the tsunami caused by the Great East Japan Earthquake. Based on the concept of an ``inclusive society'' where people of all generations and with or without disabilities can gather, we have created an ``open space'' where you can enjoy activities and events and learn about disaster prevention and mitigation. The site area is 1.3 hectares. The site consists of three areas: a cafe and co-working space, a farm, and an inclusive facility where children with disabilities can play. The clubhouse uses VR equipment jointly developed by a major telecommunications company and a local university to become a place for children to learn about disaster prevention, where they can learn about the Arahama area before and after the earthquake and how to respond in the event of a disaster. I am. The project is part of Sendai City's project to utilize the site of a disaster prevention collective relocation site, and is funded by a subsidy from the Ministry of Land, Infrastructure, Transport and Tourism. Our company provided support for acquisition applications and completion reports. This time, we completed the clubhouse area as the first phase. Aiming to create facilities that take root in the community and grow together with them, parks and indoor facilities are planned to be developed in stages based on future projections in collaboration with local residents.

This is a showroom where you can experience and experience a new concept design proposal system called ``life knit design'' that will help you become attached to your home and continue living there for a long time in the era of 100-year lifespans. In order to embody the concept of ``life knit design,'' which is ``matching the sensibilities of the residents rather than superficial things such as trends.'' We use materials with an eye toward authenticity, we have a material corner based on interior proposals for detached house owners, and we have a variety of mechanisms to "create" the future together with our customers.

This is a project to renovate the space museum where JAXA's donations are displays and the planetarium as a facility where children can feel the "space town" due to the aging of this facility. The first floor, which used to be a natural science museum, was renovated into the "Nobishiro Space Lab", and the entire building was unified into a space-themed facility. We were in charge of everything from design, layout of displays space to exhibit execution and construction of the experience equipment.

This is a project to rebuild the new office of Usufuku Main Store, which was damaged by the Great East Japan Earthquake. Usufuku Honten is a fishing company with a history of over 130 years, founded in 1882. Based on the philosophy of “living with the sea,” we are engaged in deep-sea tuna fishing and tuna longline fishing, and are responsible for the reconstruction of Kesennuma and Tohoku. For the exterior concept design, we reprinted the copper plates used for the outer walls of the former main residence, which were washed away by the tsunami, and used new scale walls made of copper plates. As time passes, the texture and color of the copper plates will change like those of the former main residence. In addition, elements of a tuna fishing boat are extracted, and R-windows and handrails are incorporated into the architecture. The scope of concept design that we were in charge of was the exterior concept design, the entrance on the first floor, the office on the second floor, the president's office on the third floor, and the reception room.

Japan's first permanent museum dedicated to infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience that humans have built up from the past to the present, as well as the progress toward the future. The pandemic caused by the new coronavirus infection has become an event that evokes memories of human struggles against infectious diseases, and it is expected that infectious diseases will continue to pose a threat to us in the future. Under such circumstances, the Hideyo Noguchi Memorial Museum of Infectious Diseases aims to be a place where people can acquire "correct actions based on correct knowledge" against infectious diseases. The existing facility, which is an annex of the Hideyo Noguchi Memorial Museum, has been refurbished, and the Hideyo Noguchi Memorial Foundation's track record and the high level of expertise of its supervisors have been utilized to differentiate the museum from the museum's two exhibition rooms. We have consistently promoted from architectural renovation to display design construction, sign content leaflet design. [Social Issues/Customer Issues/Requests] The Hideyo Noguchi Memorial Museum of Infectious Diseases has been working since 2021 in the midst of a pandemic. Taking this as an opportunity for all visitors to realize that infectious diseases are by no means a thing of the past during the COVID-19 crisis, we will urgently take steps to accurately understand what has happened from the past to the present and broadly communicate the steps toward the future. It was hoped that it would open in In addition, we will contribute to the public by accurately communicating the latest medical findings, including those related to the novel coronavirus infection. [Solution] In order to express highly specialized information in an easy-to-understand manner, we will incorporate the knowledge of the founding chairman of the National Institute of Infectious Diseases and the chairman of the board of directors, and discuss comprehensively through close cooperation. It was realized by planning. <Our project members> [Development] Akira Kato [Sales and project management] Takuto Yoshida [Planning and consulting] Mima Inagaki, Keiko Watanabe [Architectural renovation design] NAU: Nana Osano, Sakae Kirioka [Design and design] Shunsuke Shimizu [ Video design] CIC: Hideki Tomita [Modeling design] CIC: Nobuyuki Endo [Production and construction] Dai Shimizu

The Fukushima City Creative Business Salon Development Project was held in July 2021 as a public proposal competition, and was entrusted by our Tokyo head office, and the design was taken over by the Tohoku branch. The permanent displays room of the Fukushima City Industrial Exchange Plaza on the 2nd floor of the Fukushima Station West Exit Complex Corasse Fukushima, which is close to JR Fukushima Station, has been renovated. The aim of the project is to renovate the facility so that it can be used comfortably by students and other students, with a floor area of approximately 755 square meters. Fukushima is particularly active in photography, and a gallery has been set up on the wall of the co-working space to displays the local rich nature and seasonal scenery and seasonal stories by citizen photographers, as well as culture and art that demonstrate the rich sensibilities of the people of Fukushima. I was. concept design concept of this salon is “Shikisai Gallery”, which combines the rich colors of the people of Fukushima with the Saijiki of Fukushima. [Social Issues/Customer Issues/Requests] While there was a demand for a spacious layout based on the post-COVID-19 era, there was also a demand for zoning and securing the number of seats that take into consideration profits. As a facility that can be used comfortably by various users such as businessmen, freelancers, and university students, we have created a space that can be used comfortably by various users such as shared offices, business exchange spaces, coworking spaces, and meeting rooms. We were asked to select layouts and furniture that corresponded to usability. [Solution] As a place of creation to create new businesses, we have developed the entire area into two zones, making use of the size of the facility. The business exchange space is an active, bright, natural, and comfortable cafe zone, and the walls and floor of the corporate PR displays are based on white, creating an environment where you can feel the warmth of wood. It consists of furniture that is easy to move according to your needs. The co-working space is a calm lounge zone, with gray as the base color, and dark brown and dark wood on the niche walls, creating a sharp environment. The furniture has been configured according to the various usability of the room. In addition, we will enhance the function of the corporate PR displays space as a connection with the local community and the formation of a community, and will also add displays of the "Shikisai Gallery" that will be created together with the citizens of Fukushima to create a new relationship between the people who use the facility and the city. I wanted to connect. <Our project members> [Development] Akihiko Nishimura [Sales and project management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design management] Kazunobu Nakamura [Production and construction] Johei Saito

This is a project to relocate the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the earthquake, Ishinomaki City planned to build a complex cultural facility such as theaters and museums that would become a new cultural hub in the city, and proceeded with the development of the Ishinomaki City Museum, which would succeed the Ishinomaki Cultural Center. The concept displays the Ishinomaki City Museum displays "a museum that conveys the rich history of Ishinomaki displays nurtured by the great rivers and displays sea." , and a special displays room. Features of displays space experience include displays that focuses on "landscape" as a new way of historical museums, and displays that shares "history = time" in collaboration with contemporary artist Yukihiro Yamagami. displays space concept design resonates with the architectural design, hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history. In addition, exhibitions will also be held in special displays rooms that meet the requirements of "approved public facilities" where valuable materials can be borrowed and opened to the public. [Social Issues/Customer Issues/Requests] This is a renewal project to relocate and newly build a museum facility that was damaged by the Great East Japan Earthquake. The challenges are the implementation of methods for displays the precious archived materials restored by the cultural property rescue project, as well as the history and culture that can be shared by the citizens of Ishinomaki City, which consists of various areas such as coastal areas, rural areas, and urban areas. The individuality of the theater is depicted, and the attractiveness of the theater as a complex cultural facility can be raised. It was hoped that the recovery and reconstruction from the earthquake would be promoted from the perspective of cultural education administration and tourism promotion. [Solution] In the history and culture displays room, in addition to being able to enjoy actual materials, we will focus on "people who live in Ishinomaki" in order to have citizens familiarize themselves with the history and culture of Ishinomaki. Emphasis was placed on displays methods that expand the imagination of visitors about how people lived and overcame each era. Based on this idea, many photos, videos, and illustrations of the city's "scenery" are displays in the room. We constructed an displays space where you can feel the present in the uninterrupted flow of time. In displays of five eras that specifically trace history and culture, there is a “hands-on displays” where you can experience the sensations of people who lived in each era, and a visual magazine-style topic on the history and culture that is alive in Ishinomaki today. The edited "Column displays" is interspersed. Visitors are welcomed by a space that incorporates a variety of ingenuity, where a wide range of generations can enjoy the past and present of Ishinomaki together. In addition, in displays room of "Mori Collection" and "Eikichi Takahashi Works" inherited from the former Ishinomaki Cultural Center, in addition to the composition of the works in chronological order, the life of Mr. Mohri and Mr. Eikichi Takahashi, the days spent in Ishinomaki etc. We carefully explained the background of the work, and made it a place where you can appreciate it while knowing the thoughts put into the work. In the line of flow that connects these displays, we have laid out displays room "Predecessors related to Ishinomaki" that introduces predecessors who were active in various fields. <Our project members> [Development] Akira Kato, Masanobu Yokoyama [Sales and project management] Kazu Yamauchi [Planning] Yuichi Kameyama, Naoko Nakase, Saki Ninomiya [concept design] Yutaka Uehara, Shunsuke Shimizu, Yuri Nakagawa [Modeling] CIC: Nobuyuki Endo [Production planning] Junichi Ito [Production] Akio Hiraishi

This is a project to reopen the south zone on the 1st floor of the main building of S-PAL Koriyama, which is adjacent to JR Koriyama Station. A large number of shops have opened that can coordinate your lifestyle by enhancing the mobility of daily use and responding to the various scenes of customers. The proposed environmental design concept is [RAMBLING STATION TOWN]. Based on the theme of "an urban shopping center where you can gather at the station and spend a comfortable time, just like you enjoy strolling around the city", the whole area is wrapped in a mode and gentle atmosphere. Specifically, on the façade of the facility, we placed a “rhythm line border” with indirect lighting, which is associated with Koriyama City, Fukushima Prefecture = a “musical capital”. Developed to wrap around the station concourse, it will create a new patio for S-PAL Koriyama with people going through the city. In the facility, we have placed a raised ceiling composed of wood and white rhythm lines with "music" as a concept design element in conjunction with the environment of Nakajima Tenant. Rhythmic guidance guides people into the depths of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social Issues/Customer Issues/Requests] ・Because it was being promoted at the same time as the corona disaster in the fall of 2020, the way to attract customers was questioned.・With the earthquake disaster in the spring of 2021, safety design was strongly required.・There was a need to upcycle the environment by using the existing lease line without changing the main flow line. [Solution] While the line of circulation is existing, the floor material has been redesigned to look like a stone pavement, and wooden materials that connect the entire facility are incorporated in part to create a street where you can enjoy strolling around the city. In the atrium environment, which is the axis of the facility's vertical excursion, we added a "rhythmic line gate" associated with "Rakuto" to the existing design, and renewed it as a "new center court" that will become concept design symbol of the entire facility. We provide visitors with a natural and symbolic park environment that combines “things x events x time”. We have created a new stage for S-PAL Koriyama with the people who go to town. <Our project members> [Planner] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

In June 2020, 13 years after the opening of S-PAL Sendai II in 2008, a proposal competition was held for a full renovation, and our company was selected. environmental design concept we proposed to reinvent ourselves as a new select shop zone where we can refine the highest sensitivity in Tohoku and make proposals that are one step ahead of our customers' lifestyles is [MORI TERRACE]. Based on the themes of "more comfortable than anywhere else" and "inspiration for everyday life", the whole is composed of organic lines and earth colors, and the whole is wrapped in a mode and gentle atmosphere. Specifically, a "Big Awning and Green" is being deployed in the external plaza, creating a new connection between the facility and the people who go to town. Inside the facility, a light coat on the ceiling with a concept design element of "sunlight filtering through foliage" is arranged in conjunction with the passageway environment, and the sunlight filtering through foliage guides people into the depths of the facility. We aim to be a place that will be supported by customers of all ages who have next-generation values by making them feel “relaxation and playfulness” in a sophisticated sensibility. [Social Issues/Customer Issues/Requests] This project started in August 2020, and it was decided to promote the plan due to the corona disaster, and it was a development project that asked the question of how to attract customers. Negotiations with tenants for store openings were running into difficulties, and upcycling the environment was required, using existing lines for 90% of the main traffic lines. In addition to being a place to attract customers, it was also requested to create a “new node between people going to the city and S-PAL Sendai” and to attract and spread people to the back of the facility. [Solution] As a connecting point for people going through the city, we installed "a big awning and greenery that is more comfortable than anywhere else" and "LED vision that provides inspiration for everyday life" in the external plaza, and set it at the northernmost end of S-PAL Sendai. As an information dissemination plaza of a certain facility, it disseminates information about events and tenants to people going through the city. In addition, with a view to developing into a media medium from both the facility side and the customer side, which can be a hint for future content development, by showing highly appealing images, We aimed to create a connection with ES-PAL, invite people to the back of the facility, and create a place where people can "feel, touch, and transmit" from a passing facility. <Our project members> [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watarai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production and construction] Tatsuo Sato

For humans, who are originally meant to live on land, spending long periods of time at sea is stressful both physically and mentally. In order to maintain this balance, the “verticality” of plants growing vertically against the “horizontality” of the sea surface drifting horizontally, the “straight lines” of buildings and windows against the “curves” of waves and fish, The design actively incorporates land-like elements that conflict with the sea-like elements, such as the "floating feeling" of ships and air bubbles and the "weighty" feel of trees and rocks. The exterior has been dismantled and reconstructed from the name of the building, and has Japanese patterns such as lanterns and kumiki. <Our project members> [Sales/project management] Ryo Fujime, Keita Suda [Design/basic planning] no.10: Keita Aono, Shohei Suzuki [Basic design/implementation design/design supervision] no.10: Shohei Suzuki

A storehouse located in a group of samurai residences in Kakunodate, Akita Prefecture has been refurbished into a lodging facility. The concept is "KURA STAY", a cultural experience hotel with the setting that the life at that time was preserved in a storehouse. Our hotel consists of three warehouses, "Bushigura", "Gakko Kura", and "Tanbutsu Kura", which are rented as one building. The space incorporates Kakunodate's traditional crafts of kabazaiku and iburi gakko production scenes, textile art such as vegetable dyeing, samurai family crests, etc., to provide a local cultural experience throughout your stay. In addition, decorations, etc. are arranged in cooperation with local shops, etc., and by installing guides in the facility, it also plays a role as a tourist base that encourages excursions. <Social Issues/Customer Issues/Requests> In order to increase the experience value of the facility, we were asked to create stories and propose experiences that can only be found in Kakunodate. <Solution> Establishing the concept of "KURA STAY" where you can experience the life of the time, incorporating items stored in the storehouse before renovation into the interior, and selecting furnishings related to the history of the samurai residence, I added value to the stay itself. In addition, by arranging decorations in cooperation with local traditional crafts and local shops and introducing them with leaflets and commentary captions, we encouraged the strengthening and revitalization of local tours. <Our project members> [Sales and project management] Mitsuhiro Sato [Planning and design] Ikuho Tominaga, Yoichi Honda

This is the first national/prefectural facility in Iwate Prefecture that is related to the Great East Japan Earthquake. In order not to repeat the tragedy of the Great East Japan Earthquake and Tsunami that occurred on March 11, 2011, we are handing down the facts and lessons learned from the earthquake and tsunami to future generations and disseminating the state of reconstruction both domestically and internationally. With the displays theme of "Protecting Lives and Living Together with the Sea and the Land," this facility provides visitors with a chance to learn about the history of the tsunami damage in Sanriku, the facts and lessons learned from the Great East Japan Earthquake and Tsunami through displays, graphics, and videos. <Our project members> [Development] Shin Yoshioka [Sales and project management] Takeshi Mariko [Planning] Eri Saito, Naoko Nakase [Design] Shuji Masaki, Sayaka Horikoshi, Mitsuyo Ashida, Ikuho Tominaga [Production and construction] Akio Hiraishi

This is an displays project of "Akita Inu no Sato" newly established in Odate City, which is a sacred place for Akita dogs. We have created an displays space where you can enjoy learning about how to get along with Akita dogs and the relationship with Odate City, making the most of the precious place that provides the opportunity to interact with real Akita dogs. [Customer Issues/Requests] Since it will be located in front of the JR Odate Station along with a tourist information center, we were asked to provide an appropriate amount of information, as well as an easy-going way for tourists to enjoy viewing. In addition, the design of the petting corner with a real dog was a top priority, so it was necessary to devise concept design that would not cause stress to the dog. [Solution] Using tents and hammocks, we created a bright and comfortable space with the image of camping for adults. Among them, we made it an displays space where you can play with stamps and frottage that you can easily do, and learn about the history of Akita dogs born in Odate. In the petting corner, we have introduced cages that are easy to operate while considering the stress of dogs. <Our project members> [Sales and project management] Akira Kato [Planning] Mima Inagaki [design, layout] Yutaka Uehara, Mika Watanabe [Production and construction] Junya Hanayama

In Nihonmatsu City, Fukushima Prefecture, we have been making chrysanthemum doll dolls and displays Tawasaki,” which blooms hundreds or thousands of chrysanthemum flowers from a single stalk. I stayed. However, in 2016, we launched the "Chrysanthemum Town Nihonmatsu Branding Project," which aims to improve the appeal of Nihonmatsu's chrysanthemums, based on our desire to use chrysanthemums in a way that suits the current times in a variety of scenes and spaces. ” was launched. In 2017, the second year of the project, we received a request for branding work for our company, which was one of the reasons for our founding when chrysanthemum doll exhibition was expanded nationwide in the Meiji era and expanded as an event to attract customers. rice field. Together with Nihonmatsu City, we have added new value to the traditional production of chrysanthemums in Nihonmatsu, and have assisted in the evolution of Nihonmatsu, the town of chrysanthemums, into a brand that spreads to Japan and the world. ◆Project HP *You will be redirected to an external website. Please click the URL below. http://senrinzaki.jp/ *Caution ・The linked website is not the website of NOMURA and is not under the control of our company.・The address of the website posted in this notice is the one at the time of creation of this page. Website addresses may be discontinued or changed. Please check yourself for the latest address.・Please check with the linked organization/organization regarding the linked website. [Customer issues/requests] We would like to brand chrysanthemum production in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki remain, to create new businesses, to symbolize multi-generational exchanges, community development, etc. In addition, with the branding of the chrysanthemums of Nihonmatsu City, the second chrysanthemum-related products (souvenirs, chrysanthemum goods, etc.) will be newly established and expanded into new fields. We want to lead to an increase in employment in the service industry. [Solutions] ・Marketing and market research for the flower and display industry, sorting out issues in product supply, planning sales strategy ・Formulation of brand concept ・Formulation of brand logo mark and color ・"Senrinzaki" as a product Production of product catalogs to promote Nihonmatsu chrysanthemums such as “Hyakudawa” and “Kengai” ・Production of project-specific LP ・Proposal of promotion strategies ・Production of promotional movies (Japanese and English) Holding branding and product development seminars for domestic businesses ・Product development support We were able to confirm the potential of the "Nihonmatsu Chrysanthemum" by receiving many proposals for new ways to make it attractive, such as exhibiting at art events. Through this project, many people from Japan and abroad have come to know about "Senrinzaki", and we have also achieved our first overseas expansion. In addition to promotions and displays, we received a wide range of support, such as the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition", and we were able to foster momentum among citizens. <Our project members> [Sales and project management] Hiroshi Yokota [Planning and direction] Yuki Shimokuni [design, layout] Yuki Fukano Yuri Nakagawa [PR] Korei Fukazawa [Production and construction (at DESIGNART TOKYO 2017/2018 exhibition)] Takeshi Shimada [Collaboration at DESIGNART TOKYO 2018] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART 2018 exhibition work "Senrinzaki" chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https:/ /www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

[Explanation of the project] Renewal project for the hot spring facilities of the main building of the Akiu Grand Hotel in the Akiu Onsen district of Sendai City. Taking full advantage of its location along the Rairaikyo Gorge, we aim to create a hot spring facility that combines the ambiance of the Akiu Grand Hotel with a modern impression while letting you feel the four seasons of Akiu and a sense of unity with the Rairaikyo Gorge. I was. [Customer Issues/Requests] There is a promenade for sightseeing between the Rairaikyo Gorge and the hotel along the valley, so it was necessary to devise ways to hide both the bathing facilities and the promenade. In addition, consideration has been given to ensure that three generations can use the facility with peace of mind, such as by easing the steps to the bathhouse. The men's bath is ``Bonten-no-Yu, a bath of oblivion where you can enjoy the four seasons of Akiu and enjoy a sense of unity with Rairaikyo Gorge. The theme of the design is "a tranquil modern resort, a hot spring for beautiful skin where you can relax from the bottom of your heart in an extraordinary space." [Solution] When you open the sliding door to the hot spring, you can see the natural scenery of Rairaikyo Gorge as if you were looking at a painting. Welcoming guests with a tranquil atmosphere of bubbling water, the scenery of the four seasons of Rairaikyo Gorge is reflected in the open-air bath, creating an even greater sense of unity with nature. In addition, the boundary wall between the men's and women's open-air baths uses the large stones that have been installed since ancient times, and the light blue-green Towada stone on the floor gives a sense of cleanliness. is used to create a stylish and high-quality atmosphere. A glass sash that can be opened wide to the left and right is placed in the center of the indoor bath, and when the season is good, the inside and outside are connected so that you can feel the expansion of the space. <Our project members> [Development] Masayoshi Nishibori, Isao Oyama, Mitsuhiro Sato [Sales] Hiroyuki Uesugi [Creative direction] Miwa Matsubara [Design and planning] Miwa Matsubara, Ryoji Takahashi, Takeshi Honda [Production and construction] Manabu Fukuda, Masaaki Takase, Ken Aizawa [Architectural Supervisor] Koji Ueno