Works#Overseas

This is a project for the 6th China International Import Expo 2023 "Panasonic Booth". The Import Expo is the largest displays sponsored by the Chinese government with the aim of promoting the reform and opening up of the Chinese market to the world. This is the 6th time Panasonic has exhibited every year since the first year. The area is approximately 1,000 square meters, making it the most important displays for Panasonic as it aims to strengthen B2G and B2B relationships and expand its business. Our company was responsible for design, layout, and construction of the entire booth.

We designed concept design and supervised construction the second coffee shop in Saudi Arabia for "%ARABICA", a coffee shop brand from Kyoto, Japan. The client requested to renovate a 900㎡ warehouse and install a huge custom-built roasting machine. We therefore planned a theater-like storefront that would take advantage of the vast space while also providing a space to showcase the huge roastery in a captivating manner. The roasting machine, which would be the star of the show, was placed proudly in the center. The main attraction, the roasting machine, is placed proudly in the center, surrounded by the bean cellar, the symbol of "%ARABICA. The restaurant is orchestrated by the excellent baristas of %ARABICA, who also play a leading role. A U-shaped kitchen counter is set up in the center of the restaurant, so that the pleasant sound of the baristas' brilliant performance echoes throughout the restaurant. In order to allow customers to enjoy the live performance of these two main characters from anywhere in the seating area, a large atrium without pillars and seating surrounding it have been arranged. The main part of the seating area is the box seats, which are separated by sheer curtains. In consideration of Saudi Arabia's concern for the distance between men and women, this seating is laid out on two levels on either side of the atrium. Other seating options include bench seating around the kitchen counter, where customers can watch the baristas at work, and counter seating where customers can look out over the entire restaurant. The vaulted ceiling allows pleasant light to stream down through the perforated metal. These features have created a bright and open space where customers can enjoy delicious coffee and theater-oriented concept design and production with all five senses.

``MITSUKOSHI BGC'' is a commercial complex based on the concept of ``NEXT MANILA LIFESTYLE'' that delivers a new lifestyle co-created by Japan and the Philippines, set in the international city of Bonifacio Global City. At our company, we were in charge of the basic concept and concept design of the environmental common area, and we created a structure with rows of open stores that makes shopping fun, and a commercial space with a sense of openness, and traditional Japanese design such as ``Sando'' and ``Tori-niwa.'' By incorporating elements of space creation, we propose comfortable facilities on a human scale. In the center of the facility, the "Joining Hands" ceiling is a symbolic concept design that expresses the project's desire to become a bridge between the Philippines and Japan, and is an icon of the image of two hands joined together in a Japanese style. We welcome you.

Since its founding, Panasonic has been closely involved in the daily lives of consumers and has been working on a variety of initiatives to help each individual live an optimally healthy life. In China, where the population is aging, Panasonic and a Chinese partner will open a wellness smart town for the elderly in 2022. Approximately 1,000 of the residences, known as ``nursing health condominiums,'' will be equipped with all Panasonic housing equipment. A healthy and comfortable space can be created through the simple operation of a smartphone, which is deeply ingrained in Chinese society. NOMURA Group was in charge of design, layout a showroom for VIPs to introduce elderly health condominiums. In addition to the function of displays products, it also serves as a guest house that specializes in providing hospitality to visitors, including a footbath and a cafe.

It is a sliding kiosk whose expression changes depending on the location, time, and environment around the world. This concept design style, which consists of a kitchen unit and the required number of units of various seating formats, can be expanded without being limited by the size of the installation space. The biggest feature is that when closed it blends into the surrounding environment, and when opened it reveals a cafe space. The mirrored façade reflects the surrounding environment and changes its expression like a chameleon. As a Kiosk unique to % Arabica, which operates around the world, no matter where the store is located in any country, the design will not be a copy-and-paste concept design, but will be unique to that location. The photo shows the first store opened on Ningbo Heyi Avenue, which consists of four units. Its sophisticated appearance blends into the atrium environment of a luxury shopping facility. As we are forced to think about the nature of cafes during the recent pandemic, demand for kiosks that allow people to enjoy coffee outdoors is increasing. Rather than a conventional kiosk that only sells items in a stand-style manner, this store uses a new concept, with the unit sliding open to create semi-outdoor seating during business hours, and seating areas surrounding the unit.

While conveying the Panasonic Group's major policy of ``Panasonic GREEN IMPACT'' to visitors through displays, we also embodied this in the overall space concept design, creating an displays booth with as little loss as possible. By taking the environmental impact into consideration, using minimal building and flooring materials, and using a large amount of recycled materials, we were able to reduce our carbon footprint in terms of booth construction and logistics, and communicate the group's policies to the world. I did. In addition, the symbol signs placed in each area were concept design using products. By providing a place for people to gather as a symbol, and composing it with products, we appealed our message to visitors and the media in an easy-to-understand manner.

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, health, and other aspects of their lives, and by providing personalized care based on that understanding, we can offer intuitive, well-balanced lifestyles. In this displays concept space, visitors experienced the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. ＜We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. ＜Our project members＞ [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

"VVG Lifestyle Village" operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate developer, is located in Nanjing ONE MALL in a green urban complex featuring humanism and quality of life. opened in The theme of the facility is nature (earth) such as the sea and the earth, and the space features a large atrium that spans three levels. I wondered if I could expand its appeal. In this “forest”-like space, encounters and connections between people were born, like the activities of diverse organisms and the circulation of nature, and a flow line for walking through the forest was created. 35 rows of huge lattices with the motif of “leaves and branches” were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. By randomly arranging the lights of Taiwan's national flower "plum" to create a "forest" with regularity and irregularity, "VVG Forest" fuses the delicacy of Japan with the sensibility of Taiwan. has been completed. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

The food court of the Shanghai World Financial Center (SWFC), a landmark skyscraper in Shanghai, China, is a food court that supports working, working, and interacting with office workers. As a place of relaxation surrounded by "green", NOMURA, Ltd. was in charge of concept design and schematic design, NOMURA (Beijing) Co., Ltd. was in charge of working drawings and construction. [Customer Issues / Requests] Food court "Food Garden" with 12 stores on the second basement floor of SWFC, a Shanghai landmark. While providing daily food support to more than 10,000 office workers, we will provide added value as a building, such as providing a place for office workers to relax, event spaces and conference rooms that can be used for seminars and exchange parties. I needed a space to grow. [Solution] In order to create a comfortable place for office workers to relax even though it is underground, we visualized the "light" coming in from the ground as louvers, and created a series of scenes in which the "green" creeps up toward the light. I was. In addition, the event space and conference room (can be catered from the food court) are planned in an integrated manner, and the structure is such that it can attract customers even after peak lunch hours. <Our project members> Design: NOMURA Co. NOMURA (Beijing) Co., Ltd. Ltd. AND [Sales] Hisayuki Takenaka [concept design and schematic design] Keisuke construction, Kai Nishihara, Hitomi Kataoka Nobuya Sugimura [working drawings] Lei Yu, Hideki Nii [construction] Lei Yu, Hideki Nii, Li Shuangshuang, Zheng Xing, Yu Lin, Wang Jian

[Outline of the project] “LUMINE SINGAPORE” is the first overseas store opened by Lumine Co., Ltd. A concept store that delivers [TOKYO STYLE, CULTURE, DESIGN] from LUMINE's unique perspective, mainly targeting working women who are full of curiosity. A minimalist space made up of solid materials creates a gallery-like view of the world that brings out each and every main product item. In addition, the Lumine Cafe, which is Lumine's first cafe business format, is attached, offering a photogenic yet beauty- and health-conscious menu and a space that makes you feel femininity and sense. [Customer's problem] Apparel shop and cafe management by LUMINE's own editing. Since everything was a first attempt at Lumine, we started with the biggest challenge of supporting the creation of the store from scratch. In a 285 tsubo odd-shaped section, we have more than 20 fashion brands, a cafe area, and a sublease area. The zoning segregation and flow line planning that bring out the charm of various MDs, the individuality and harmony of the space concept design that expresses the new Lumine brand, and the edgy space that is unique in Singapore with the theme of "TOKYO". I was asked. On the promotion side, issues arose in overseas construction, such as negotiation adjustments between Lumine and local building owners, tight process adjustments with continued delays in decision approval, and factory production and checks for production orders in other countries. [Solution] We created a spacious and dynamic space by using odd-shaped compartments and gently changing each area. In addition, wooden eaves are placed at the boundaries of the divisions to give a sense of unity to the store, which is packed with all the elements (MD), and to emphasize the launch of the new LUMINE brand. For the materials, we focused on texture and authenticity, and created a minimal and edgy space centered on mortar, wood, and terrazzo. While promoting the project, we collaborated with an external designer in charge of VMD and added an element of art. It expresses <Tokyo-ness> that makes you feel the sense and trend. In terms of promotion, thanks to close cooperation with the Japanese team and quick response from Nomura Singapore, we were able to open safely in a tight schedule. <Our project members> [Development] Yukihiko Nishi [Sales and project management] Shinpei Watanabe / Katsuhiro Murakata [design, layout] Yoko Suzuki, Chie Okamoto [Production and construction] Katsuhiro Murakata / Akihiro Yoshida / Daniel Ma

【Project Summary】 The Milan International Expo, held in 2015, was the first registered exhibition with the theme of "food" in history. 148 countries and international organizations participated in the event, which attracted 22.2 million visitors. The Japan Pavilion, which was produced by Dentsu, won the Gold Prize in the displaysconcept design category of the large pavilion. While the construction of the venue was delayed, we completed the displays production of the Japan building on time, and handled the displays production operation work for six months during the exhibition period without any problems, which was well received. 【Customer's voice】 Through construction management capabilities and a network of partner companies, we have achieved high construction accuracy deliveries overseas based on the spirit of on-time delivery.

[Outline of the project] CONNECT TO is a Toyota and Lexus brand experience facility located in Lotte World Mall in Seoul. The concept is "a relaxing forest in the city". In South Korea, where domestic cars are the mainstream, the café lounge style is designed so that anyone can casually experience the appeal of the Toyota and Lexus brands. In addition, through the amazing space concept design and Japanese hospitality, it is designed so that you can feel the splendor of the brand without knowing it. This time, we provided assistance from research and consulting to schematic design, concept design, and management proposals.

Panasonic exhibited appliance products (white goods) for the first time at Europe's largest consumer electronics trade fair. The high-performance technology latent in our products is displays in a powerful tower showcase made up of high-quality glass and a black mirror. By connecting these towers, each message overlaps, and the concept message that goes through the product is expressed throughout the space. We assisted in planning, design, layout, production and construction. (Messe Berlin Trade Fair) Responsible for: design, layout, planning, production/ construction

Kaneka Corporation exhibited for the first time at the world's largest concept design trade fair, Milano Salone. Aiming to bring out the potential of OLED lighting panels as a surface light source that is thin, light, and gently emits light, which is expected as a light source for next-generation lighting, we created a space with the image of "night cherry blossoms" with the theme of a Japanese bar. . In addition to the implementation design, layout, production and construction, we also provided total production, including venue arrangements, local management, and creator coordination. (Design: Torafu Architectural Design Office, Lighting: Izumi Okayasu Lighting Design Office) (Milan, Italy) Areas in charge: design, layout, Production/ construction, Research/Planning, Operation/Management

Since its founding in 1909, Juchheim has continued to pursue its unique taste. Designed by AND, the first store in Asia opened at Takashimaya in Orchard Road, Singapore. You can enjoy watching Baumkuchen being baked in front of you. (Singapore) Responsible for: design, layout, Production/ construction