TOKYO SKYTREE will celebrate its 10th anniversary in 2021, and the 4th floor TOKYO SKYTREE will be opened for the purpose of preventing the spread of new coronavirus infections by reducing the number of face-to-face ticket sales counters and making it easier for customers to enter. The tree entrance floor has been renewed. In the renewal, the existing ticket counter will be relocated, and a new displays area "SKYTREE® ARCHIVES" will introduce the history of the surrounding area, including the Oshiage district where Tokyo Sky Tree is built, and the role of radio towers in a chronological format using videos and photographs. (Skytree Archives) opened on July 1, 2021. The Sumida River Digital Picture Scroll, which was displays on the 1st floor group floor, has been relocated to this area. We were in charge of design, layout, and construction of the new ticket counter, “SKYTREE® ARCHIVES,” and “Sumidagawa Digital Emaki.” In addition, since its opening in 2012, we have been supporting the space creation of TOKYO SKYTREE TOWN® (TOKYO SKYTREE, TOKYO Solamachi®). [Social Issues/Customer Issues/Requests] ・The ticket counter is the first place many people visit, both domestically and internationally. For that reason, we received requests to improve compatibility with environmental design, hospitality, and service so that it is easy for anyone to understand.・For “SKYTREE® ARCHIVES”, we received requests for concept design and displays method that would be easy to understand, and that large-scale images, historical chronologies, and actual displays would be displayed in a limited space, and that customers would be interested in seeing it. [Solution] ・In order to make it easy to understand the existence of the ticket counter, we placed it facing the entrance on the 4th floor and adopted a calm and traditional concept design that matches the environment. In addition, we installed an easy-to-see sign on the upper part and illuminated the decoration material using cut glass work on the counter back surface with indirect lighting so that it can be understood intuitively even from a distance.・For “SKYTREE® ARCHIVES”, we conducted on-site mock-ups with the people involved, such as graphic colors and sizes, layout of displays, lighting plans, etc., and verified to bring it closer to the ideal form. Visitors will be able to learn about Tokyo Skytree and the surrounding area, and enjoy the view from Tokyo Skytree, which is built on its history. In addition, the “Sumidagawa Digital Emaki” has been reborn as a more powerful content by placing all the pictures in a row, emphasizing the continuity of the picture scroll. With the synergistic effect of the above, the view from the observatory becomes more attractive by smoothly leading to the "SKYTREE® ARCHIVES" near the front entrance → ticket counter → departure gate (elevator to the observatory) and producing a sense of exhilaration. became. <Our project members> [Sales and project management] Yukinori Hashida, Hiroki Nekoda [concept design] Wakako Hirata, Yuya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada