Lumine Singapore (Clark Quay Central)

[Outline of the project]
LUMINE SINGAPORE is the first overseas store opened by Lumine Co., Ltd.
A concept store that delivers [TOKYO STYLE, CULTURE, DESIGN] from LUMINE's unique perspective, mainly targeting working women who are full of curiosity.
A minimalist space made up of solid materials creates a gallery-like view of the world that brings out each and every main product item.
In addition, the Lumine Cafe, which is Lumine's first cafe business format, is attached, offering a photogenic yet beauty- and health-conscious menu and a space that makes you feel femininity and sense.

[Customer issues]
Apparel shop and cafe management by LUMINE independent editing. Since everything was a first attempt at Lumine, we started with the biggest challenge of supporting the creation of the store from scratch.
In a 285 tsubo odd-shaped section, we have more than 20 fashion brands, a cafe area, and a sublease area.
The zoning segregation and flow line planning that bring out the charm of various MDs, the individuality and harmony of the space concept design that expresses the new Lumine brand, and the edgy space that is unique in Singapore with the theme of "TOKYO". I was asked. On the promotion side, issues arose in overseas construction, such as negotiation adjustments between Lumine and local building owners, tight process adjustments with continued delays in decision approval, and factory production and checks for production orders in other countries.

【solution】
By using irregularly shaped sections and gently changing each area, we created a space with expansiveness and movement.
In addition, wooden eaves are placed at the boundaries of the divisions to give a sense of unity to the store, which is packed with all the elements (MD), and to emphasize the launch of the new LUMINE brand.
For the materials, we focused on texture and authenticity, and created a minimal and edgy space centered on mortar, wood, and terrazzo. While promoting the project, we collaborated with an external designer in charge of VMD and added an element of art. It expresses <Tokyo-ness> that makes you feel the sense and trend.
In terms of promotion, thanks to close cooperation with the Japanese team and quick response from Nomura Singapore, we were able to open safely in a tight schedule.
 

<Our project members>
[Development] Yukihiko Nishi
[Sales and Project Management] Shinpei Watanabe / Katsuhiro Murakata
[design, layout] Yoko Suzuki, Chie Okamoto
[Production/ construction] Katsuhiro Murakata / Akihiro Yoshida / Daniel Ma