Works#Tohoku

S-PAL Sendai (main building, east building)

S-PAL Sendai (main building, east building)

[Outline of the project] With the expansion of the east-west free passage in the Sendai station renovation plan, JR East design administration Co., Ltd., who is in charge of design administration of the facility environmental design associated with the new building expansion of the S-PAL Sendai store east building and the renovation of the existing building. Originally, I promoted schematic design. Stelne?T expansion and grand opening on the 2nd floor and 3rd floor of the main building It was planned to open in March 2016, the 1st floor of the main building in March 2017, and Stelne?U in June. For the 1st to 3rd floors of the main building, Sterne assisted in schematic design design, while the detailed working drawings and construction work was carried out. [Customer Issues] A human road that connects east and west, a railway between north and south that promotes regional exchange, and a place where people cross for various purposes such as work, play, and travel. The challenge was how to connect the city and this facility. [Solution] The environmental concept is Forest Park, where the city and the station are integrated into one large park, creating a natural atmosphere and atmosphere that makes one feel as if they are walking through a forest. I aimed for a place where We tried to create a new concept design by fusing and coexisting the goodness of tradition and modernity, nature and city. <Our project members> [Development] Mitsuhiro Sato [Sales and project management] Hiroyuki Uesugi [design, layout] Yoshito Tada, Yoko Suzuki, Toru Fukiura [Signature and graphic concept design] Yoshito Tada, Yoko Suzuki, Toru Fukiura [Production and construction] Hideaki Kajiwara and Masaya Sawaguchi

#Urban & Retail
Seagull Terrace Sanriku Confectionery Saito Sohonten

Seagull Terrace Sanriku Confectionery Saito Sohonten

[Outline of the project] The head office of Saito Confectionery, which was damaged by the Great East Japan Earthquake. After that, in the downtown area of Ofunato, which is a reconstruction base, "Sanriku Kasho Saito Sohonten" is further enhanced and opened as a flagship store with a confectionery workshop "Kamome Terrace". “I would like to propose a new form of verandah that values the relaxing feeling of being on the veranda as a place to entertain visitors with sweets. Our company is in charge of everything from the basic concept to construction, with the aim of embodying President Saito's thoughts. In addition to architectural concept design, interiors design, signage, video, logo mark creation, shopper, business card, etc., we have helped create a consistent flagship concept design. [Customer's problem] ?@ We want to make it a base for regional exchange and sightseeing, not just a store. I want to make a mechanism for that. ?A We want to appeal to a wide range of products with branding that does not rely only on the main product "Kamome no Tamago". How do you want to zone the four brands operated by Saito Confectionery (Bread Kobo COCOA, Western confectionery Le Pommier, Japanese confectionery Sanriku Kasho Saito, Nostalgic Aji Saito Mochiya) in a way that is easy to understand and have a sense of unity? I want to set up a confectionery (Hikari no Asa) workshop. We would like to pay attention to the specifications and finish that ensure hygiene, and consider how to present the manufacturing process, security, and safety. [Solution] We set up a cafe space with the image of a porch where customers gather, centering on the kids' space, which is a large symbolic creation that imagines the ``Seagull's Egg'' that looks good on SNS. In addition, we set up a multi-purpose kitchen space where you can make your own seagull egg [DECO seagull egg] in the part that can be seen from the store, which is a highlight of attracting customers. All the spaces are partitioned by glass so that you can see how the products are being made next to the store. <Our project members> [Sales and project management] Hiroyuki Uesugi [Overall direction] Hiroyuki Iizumi [design, layout] Kiwami Okamoto, Takashi Morifuji, Toru Fukiura [Signature and video direction] Mayo Tenma [Production and construction] Manabu Fukuda, Masaya Sawaguchi

#Urban & Retail
The 36th National Rich Sea Development Convention

The 36th National Rich Sea Development Convention

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada

#Conventions & Events
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