Works#Social Good

This is a project to renovate an alleyway lined with townhouses built more than 110 years ago into a ryokan near Shijo Omiya in Kyoto. Passing through the reception building, 23 guest room buildings, a warehouse building, and a restaurant building are lined up along the stone-paved alley, and a gorgeous view reminiscent of the geisha district of the Edo period spreads out. There are 5 types of guest rooms with the theme of Kyoto's natural beauty, and you can experience the charm of the region in terms of both tangible and intangible culture. The restaurant building in the center of the alley has a Japanese beef restaurant, and it is a unique space that introduces Japanese culture, including food, to the world. The site is approximately 1,400 square meters, including 26 wooden buildings, and has become the largest revitalization project in Kyoto's history, attracting the attention of Kyoto City. [Social Issues/Customer Issues/Requests] Twenty-four 100-plus-year-old machiya townhouses that had been left surrounding an alley were about to be demolished for the development of a hotel. The project has started to find new value. Various adjustments with the local residents were necessary for the new development. [Solution] While there were several residents living there, we participated in the existing surveys and discussed with the client how to make the best use of the original materials. We coordinated the rights related to the site, etc., designed and constructed two new buildings (reception building and restaurant building) while designing the alleyway, and undertook the design supervision and construction of the existing guest room building on a cost-on basis, while putting together the whole. I made it up. <Our project members> [Project Supervisor] Nobuyuki Yagi [Sales and Project Management] Moriya Sakata [Overall Design Supervision] Takaaki Tani [Architectural Design Supervision] Norio Koito [Architectural Design (Reception Building/Restaurant Building)] Norio Koito [Interior Design/ [Design] Takaaki Tani, Kyoko Kosugi [VI design] IVD: Ayaka Hagitani, Mayu Toyoda [FFE design] Saki Ninomiya, Nanako Kazujun [Production and construction] Akio Hirayama, Takahiro Nakayama, Toshimi Katsuragi

This is a project to turn a samurai residence of more than 140 years old remaining in the castle town of Obi Castle in Nichinan City, Miyazaki Prefecture, into a tourist attraction and hot spring inn in the town. Each of the five guest rooms was concept design according to the theme of regional character, and consisted of the town's color "Hon-purple," the "cedar" that supports industry, the "tea tree" that is planted in hedges, the "orange" citrus variety of the city, and the "moss" that is important to the town's landscape. our company took part in the project using a subsidy from the Shopping District Revitalization and Tourism Consumption Creation Project, and participated in a wide range of projects from hardware to software, including the creation of cards and maps to encourage local shops to tour the area as a tourist base, the development of cooking experiences, and the construction of new lanterns as street lights starting at Honshuku. It has been reborn as a core player in future community development. SOCIAL ISSUES/CUSTOMER ISSUES/REQUESTS: To contribute to the revitalization of tourism in the city by utilizing existing buildings, such as the main building, which is 140 years old and was acquired by the city from an individual. The project should be carried out as the Ministry of Economy, Trade and Industry's "Business to Revitalize Shopping Streets and Create Tourism Consumption" together with the shopping association. With the constraints within the Preservation Districts for Historic Buildings and the restrictions on changes to buildings by the city's Cultural Properties Division, how can we create something good? Then, a comprehensive consideration was required, such as how to make the stay experience better. Solution: I participated in the survey of the existing building, worked with the construction official to plan a way to change the use of the building from the state that it was in violation of the law, and was in charge of Architecture interiors Design construction from concept design after coordinating with the city for the cost of construction. Following a request for a change of use confirmation, the renovation project met the criteria for a the Ministry of Economy, Trade and Industry grant and was completed through repeated consultations with the city's cultural properties department. As a project to revitalize the local community through the use of traditional buildings, we made abundant use of locally grown Obi cedar, which also contributed to the circulation of the local economy. < our company Project Member > (Project Supervisor) Nobuyuki Yagi (Sales and Project Management) Moriya Sakata (Overall design supervision) Takaaki Tani (Architecture design, layout) Norio Koito (Interior design, layout) Takaaki Tani, Nanako Wajun (FFE concept design) Saki Ninomiya (Production/construction) Kazuya Fujii

~ Conveying the thoughts and history of the people who have repaired it after each disaster as a "symbol of reconstruction" ~ The Kumamoto earthquake in April 2016 also caused damage to the Kumamoto Castle tower. In response to the voices of the people who longed for the symbolic castle tower to return to its original form, Kumamoto City adopted a policy of early restoration of the castle tower, and the building was completed in March 2021, incorporating the latest earthquake-resistant technology. Here, the thoughts of the people who have repaired the castle after repeated disasters over the 400 years since its construction have been inherited, and a message from the people of Kumamoto who live "now" for the next 100 or 400 years into the future. It is The exhibits are arranged in chronological themes from the basement to the top floor, and the spatial design has been designed to correspond to these themes. Focusing on the castle tower rather than the castle as a whole, it conveys the history of its construction, architectural design, defensive function, castle and town development, and the thoughts and history of the people who have restored it after each disaster. [Social Issues/Customer Issues/Requests] ・Communicate the historical, architectural, and spiritual significance of the castle tower, which is a symbol of recovery from the Kumamoto earthquake disaster. In addition, it should be communicated that Kumamoto Castle, which has historically been hit by numerous natural disasters, has been revived even in the recent earthquake.・Focusing on the “Kumamoto Castle Tower” instead of the entire Kumamoto Castle, and working to coordinate and complement the exhibition content and role sharing of the surrounding facilities.・Since there are many restrictions on the preservation environment inside the castle tower, basically no actual materials will be exhibited, and an exhibition of the history of the Kumamoto Castle tower after the Satsuma Rebellion, which has not existed before, will be added.・From the perspective of universal design, introduce tactile exhibits and multilingual audio guides so that a wide range of people can enjoy the exhibits. We have received your request above. [Solution] With the castle tower as the main character, we arranged the stories from the construction of the castle to the present along the time axis, and set a theme for each era on each floor. The first floor is the era of Kiyomasa Kato, who built the castle, the era of Hosokawa, who later became the feudal lord, the modern era, which experienced burning down and rebuilding, and the modern era, which is devoted to the Kumamoto earthquake and restoration, from the lower floors to the upper floors. I organized the story so that I could follow it. In addition to the structure of the castle tower, the people who have repaired Kumamoto Castle every time since the Edo period, even after repeated disasters. And so on, I focused on that. Furthermore, in order to meet the needs of a wide range of visitors, we planned and realized a multilingual audio guide and a tactile model of the castle tower that can be touched and understood. [Customer's voice] The exhibition is organized in a way that is easy for anyone to understand and attracts interest, such as explanations using models and projection mapping, title signs, multilingual audio guides using apps, etc., and has been well received by visitors. I'm here. <Our project members> [Development] Masanobu Yokoyama [Sales and project management] Masanobu Yokoyama, Haruka Amano, Anjin Sawada [Design and planning] Mitsuyo Ashida, Yuichiro Tsutsumi, Toshie Makigara, Nanako Wajun, Yoichi Honda, Nao Fujiwara Arrow [Modeling] Nobuyuki Endo [Production and Construction] Yu Ikeya, Yoshikazu Kimura

"Koniwa House" A place where babies, family and friends can spend a relaxing time together. In the room, which looks like a picture book, there is a space for changing diapers, a space for breastfeeding, a kitchen and a living room where you can eat milk and baby food, and so on. "Komori La no Mori" This is a playground where babies, kids, and families can spend their time freely and freely. It is divided into an area where babies and their families can spend a relaxing time, and an area with exciting play equipment for children who are just starting to move around. In the center of the spacious space, there is also a base camp corner where parents with children of different ages can see the whole area. [Social Issues/Customer Issues/Requests] Parents and children in Numazu City and Shizuoka Prefecture have taken a step forward from the achievements of LaLaport Hiratsuka in order to create a facility where people with children can enjoy not only shopping but also a relaxing day. It was a request to make a space for. [Solution] We planned and concept design a space where mothers can not only take care of their children, but also share childcare regardless of gender or age. In addition to the extraordinary concept design that makes it fun for both adults and children to come here, it is also a place for siblings to stay while families with children of different ages are taking care of babies. We also paid attention to safety. <Our project members> [Sales] Hidefumi Ikuta, Hiroshi Mitsui [Planning] Team M: Mari Matsumoto, Aya Nishimoto [Design] Kei Matsuzawa [construction] Yusuke Yamada

Heralbony Co., Ltd. is a company that defines the art created by artists with intellectual disabilities as "outstanding" and develops it into various things, things, and activities in society. In collaboration with Hyatt Centric Ginza Tokyo, which is located on Namiki-dori in Ginza, we cooperated in the space concept design and construction of the guest rooms. [Social Issues / Customer Issues / Requests] Heralbony's fashion brand "HERALBONY" is an invisible boundary between the fields of "welfare" and "disability" that are difficult to relate to in everyday life and consumers. There is a prospect that we would like to expand the area as a "lifestyle brand" in order to melt down and create a new lifestyle with welfare as the starting point. was concept design direction. We created an opportunity for art to blend into our daily lifestyles, using this space as an opportunity to go beyond the decoration of hotel rooms. [Solution] We create a space so that you can experience a rich time in the guest room, as if you were immersed in the ever-expanding art. We created a space with the image of many conversations and discoveries while looking at the art that melts into various places, such as recollecting the story that the art melts into. <Our project members> [Sales and project management] Chisato Uetate [concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Kei Kato [Production and construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda -Related links- [Release] NOMURA Cooperates in Spatial concept design Exhibition "Heraruboni / Outstanding Mirai" Currently being held ・ NOMURA 's Social Good Activities: Hyatt Centric Ginza Tokyo Case of HERALBONY ART ROOM Change society through the resonance of art and space concept design [nomlog ( Nomlog)] ・ Changing society through the resonance of art and space concept design-HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM

COLOPL Co., Ltd. has continued to create unprecedented “new experiences” under the mission of “making everyday life more enjoyable and wonderful with “Entertainment in Real Life” entertainment”. In order to continue providing new experiences to people in the midst of the ongoing spread of COVID-19, we believe that it is important to create an office environment where people can work with peace of mind and to create an environment that facilitates communication. We have created an office that aims to be an office specialized in countermeasures. We are working to streamline operations and create original ideas that suit the new era, realizing an environment where employees can increase their productivity and play an active role. We use linoleum, a natural antiviral and carbon-neutral material, for flooring and fixtures, contributing to the realization of a sustainable society that takes SDGs and ESG into consideration. We aim to improve the motivation and productivity of creators, such as a device that encourages communication such as a standing meeting space, a game corner with the purpose of using it for research and development, and a bear library with books in a wide range of genres. DE-SIGN Inc. was in charge of the overall project management, SIGNAL Inc. was in charge of the concept design, and our company was mainly in charge of interiors, fixtures, and sign construction. <Our project members> [Sales and project management] Kaori Murakami [Production and construction] Katsuya Harino, Nozomi Iwashita, Ikuho Oiwa

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage from Typhoon No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the possibility and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavior patterns of the riders; and introduction of the new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a phased questionnaire survey to anticipate reservation cancellations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

This is a project to relocate the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the earthquake, Ishinomaki City planned to build a complex cultural facility such as theaters and museums that would become a new cultural hub in the city, and proceeded with the development of the Ishinomaki City Museum, which would succeed the Ishinomaki Cultural Center. The concept displays the Ishinomaki City Museum displays "a museum that conveys the rich history of Ishinomaki displays nurtured by the great rivers and displays sea." , and a special displays room. Features of displays space experience include displays that focuses on "landscape" as a new way of historical museums, and displays that shares "history = time" in collaboration with contemporary artist Yukihiro Yamagami. displays space concept design resonates with the architectural design, hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history. In addition, exhibitions will also be held in special displays rooms that meet the requirements of "approved public facilities" where valuable materials can be borrowed and opened to the public. [Social Issues/Customer Issues/Requests] This is a renewal project to relocate and newly build a museum facility that was damaged by the Great East Japan Earthquake. The challenges are the implementation of methods for displays the precious archived materials restored by the cultural property rescue project, as well as the history and culture that can be shared by the citizens of Ishinomaki City, which consists of various areas such as coastal areas, rural areas, and urban areas. The individuality of the theater is depicted, and the attractiveness of the theater as a complex cultural facility can be raised. It was hoped that the recovery and reconstruction from the earthquake would be promoted from the perspective of cultural education administration and tourism promotion. [Solution] In the history and culture displays room, in addition to being able to enjoy actual materials, we will focus on "people who live in Ishinomaki" in order to have citizens familiarize themselves with the history and culture of Ishinomaki. Emphasis was placed on displays methods that expand the imagination of visitors about how people lived and overcame each era. Based on this idea, many photos, videos, and illustrations of the city's "scenery" are displays in the room. We constructed an displays space where you can feel the present in the uninterrupted flow of time. In displays of five eras that specifically trace history and culture, there is a “hands-on displays” where you can experience the sensations of people who lived in each era, and a visual magazine-style topic on the history and culture that is alive in Ishinomaki today. The edited "Column displays" is interspersed. Visitors are welcomed by a space that incorporates a variety of ingenuity, where a wide range of generations can enjoy the past and present of Ishinomaki together. In addition, in displays room of "Mori Collection" and "Eikichi Takahashi Works" inherited from the former Ishinomaki Cultural Center, in addition to the composition of the works in chronological order, the life of Mr. Mohri and Mr. Eikichi Takahashi, the days spent in Ishinomaki etc. We carefully explained the background of the work, and made it a place where you can appreciate it while knowing the thoughts put into the work. In the line of flow that connects these displays, we have laid out displays room "Predecessors related to Ishinomaki" that introduces predecessors who were active in various fields. <Our project members> [Development] Akira Kato, Masanobu Yokoyama [Sales and project management] Kazu Yamauchi [Planning] Yuichi Kameyama, Naoko Nakase, Saki Ninomiya [concept design] Yutaka Uehara, Shunsuke Shimizu, Yuri Nakagawa [Modeling] CIC: Nobuyuki Endo [Production planning] Junichi Ito [Production] Akio Hiraishi

We were in charge of the planning, design, layout, and construction of the employee cafeteria “Yao Daiichi Shokudo Isshoku,” which opened on November 1, 2021 at Sharp Corporation (hereafter: Sharp) Yao Office. When proposing a plan, we were conscious of "proposals that can only be made by Nomura," rather than simply a stylish space. We proposed a cafeteria as a place for outer branding that can be experienced by people from affiliated companies. We have created three zones for lunch, work, and salon, and have devised ways to not only serve as a company cafeteria, but also to use it as a place to relax, hold meetings with guests inside and outside the company, and create connections and communication among people. The straight red line (sharp red) running through the cafeteria expresses Sharp's history and future. For this project, the Yao Factory, which has a long history as a production base for white goods for about 65 years, has come up with concept design that preserves its characteristics while ensuring hygiene. In addition, by utilizing the mezzanine floor that was used for the manufacturing line of production products as an displays space for successive products that symbolize SHARP, we also made efforts from the perspective of SDGs to reduce waste and removal costs. rice field. [Social Issues/Customer Issues/Requests] We received a request to create a space where communication between business divisions is weak, so that connections within the company can be more activated. [Solution] We made proposals that could be used not only as a place to eat, but also as a place to work and a place to relax.・We proposed a past product displays as a place where you can discover. <Our project members> [Sales and project management] Yui Takahashi [design, layout] Shota Umetani, Ryoha Yamato, Yusuke Nakamura, Ayaka Miura [Production management] Yoshitsugu Mukoyama -Related links- [Notice] ・ Social good of NOMURA Activities: Case of Yao Daiichi Shokudo Isshoku, Sharp Yao Office

"EXPRESS WORK" is a new workplace*1 for members of JR Tokai's EX services ("Express Reservation" and "Smart EX"). The Marunouchi Chuo Building consists of two sections: the drop-in type "EXPRESS WORK-Lounge" and the small-scale rental office "EXPRESS WORK-Office". We were involved from the concept formulation stage, and were in charge of project management, space concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are directly connected to Tokyo Station, making them an extremely convenient environment, especially for business users who use the Shinkansen. The space is a social good space based on the global environmental conservation and regional revitalization that JR Tokai is working on. Upcycled*2 aluminum (hereinafter referred to as recycled aluminum) from the Tokaido Shinkansen Series 700 rolling stock is used for interiors materials, as well as FUJI HINOKI MADE wood, a brand of Fuji cypress provided by Fuji City, Shizuoka Prefecture along the Tokaido Shinkansen line. , with the faint scent of cypress, it has become a soothing space for business users. *1 How to use "EXPRESS WORK-Lounge": In addition to being an EX service member, you need to register as a member of "EXPRESS WORK". *2 Upcycling: The process of giving new added value such as concept design and ideas to waste that should normally be discarded, and upgrading it to a new product. (Source: IDEAS FOR GOOD)

Marunouchi Street Park, which started in 2019, is a social experiment project to verify the future state and utilization of Marunouchi Nakadori. In the summer, the space concept is "Let's connect, summer street", and while being conscious of the Marunouchi-like culture/region/people connection, each of the three blocks over about 300 meters was developed with a theme. . Block 1 in front of the Marunouchi Building is designed with the theme of "Sports & Relax," with a ping-pong counter where you can enjoy table tennis and a deck with balance balls. With the theme of "Enjoy Eating Out," Block 2 offers outdoor live paintings by artists based on the concept of SDGs, and the enjoyment of dining in a parklet space surrounded by fair wood while enjoying a street piano. . In Block 3, with the theme of "PARKcation", we set up a workplace surrounded by grass that expresses the grassy hills swaying in the wind, a cycle counter, and a summer beach resort scene using coral sand from Okinawa. bottom. In terms of safety and health, we have taken measures against strong winds such as typhoons and building winds, and special infection control measures such as spraying the entire area with an antiviral coating agent. (Holding period: 2021/8/2-9/12) Initiatives for fair wood Cedar and larch Nishikawa materials thinned in Hanno City, Saitama Prefecture are used for fixtures such as counters. We designed the design while taking advantage of the characteristics of wood grain and color, such as the characteristic cedar core called “black heart” and structural plywood. After the exhibition period, some of the wood used will be reused, and once it has completed its role, it will be returned to nature, and will be circulated for seedlings, planting, and nurturing. <Our project members> [Project General Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaizawa, Ryo Sudo, Norimasu Sakuma [Planning] CIC: Yusuke Saito [Operation Management] ] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida -Related links- [Notice] ・ Sponsored by NOMURA “Marunouchi Street Park Illumination Tour!” [Related achievements] ・ Marunouchi Street Park 2021 Winter

A tourist commercial facility operated by the Hiroshima Electric Railway Group, which opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operation in February 2020 as part of the Miyajimaguchi area port development project promoted by Hiroshima Prefecture. "HIRODEN etto". Based on the concept of "DISCOVER MIYAJIMAGUCHI", it consists of 16 stores, mainly companies headquartered in the prefecture. As a facility where you can enjoy everyday (local) and extraordinary (sightseeing) pleasures in a Hiroshima-like way and experience "Fun, Delicious, New Hiroshima", we will spread the new charm of Hiroshima by connecting with not only tourists but also local people. doing. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic traffic congestion on National Route 2, which is also a lifeline for local residents, a plan to construct a new urban road has surfaced. Along with this, it was decided to redevelop the dilapidated passenger terminal by expanding the landfill site, and to relocate the Hiroshima Electric Railway Group's directly managed tourism and product facilities and the Hiroden Miyajimaguchi station building/track. We received a request to make proposals suitable for the prologue and epilogue of the Miyajima pilgrimage, regarding the creation of medium- to long-term staged development scenarios and the nature of facilities to be newly established by the Hiroshima Electric Railway Group in the area adjacent to the passenger terminal. [Solution] We thought it was important to build a development strategy from the perspective of regional branding in order to prepare "Miyajimaguchi", which is a transit point to Miyajima, from beginning to end.・Naming and VI planning to give a new identity to the colorless Miyajimaguchi (*) ・Leasing like a trip to find investors in the future Hiroshima/Miyajimaguchi ・Lighting plan and timber to feel the surface of the Seto Inland Sea We approached the creation of a place and space that adds glamor to the ``Miyajimaguchi Town Opening Phase 1,'' such as by actively adopting wood that evokes the town of Hatsukaichi, from both the soft and hard sides. As a result, we are contributing to the economic circulation within the prefecture by creating new employment opportunities by providing new business opportunities, mainly for businesses in the prefecture. In addition, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, we are embodying the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region." It created a sense of anticipation for development. (*) VI: Abbreviation for Visual Identity. It refers to the design of logo marks and symbol marks. [Customer's voice] From the planning stage to the detailed facility planning, we were able to create the facility according to the concept because we received a lot of cooperation in terms of both software and hardware. We hope that it will grow as a facility suitable for the prologue and epilogue of the Miyajima pilgrimage. <Our project members> [Sales and project management] Ichiro Morimoto [Consulting, planning, software direction] Mayo Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production and construction] Katsunori Sugino [Pre-internal supervisor/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening promotion/PR] Daisuke Karube, Hikaru Oura -Related links- [Notice] ・"54th Japan Sign concept design Award" Silver Award Announcement of other awards

This is a concept shop of “Okomeburan” handled by “Shinmei Group”, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with a vision of "making every day better", and this store is a new city consisting of three spaces: "FACTORY SHOP", "EAT IN CAFÉ" and "KITCHEN LAB". We are aiming for a model store. All products of Okomeburan are carefully selected from the manufacturing process to the transportation process. In order to maximize the attractiveness of the products, we devised a "FACTORY SHOP" that added displays function to the conventional product sales and cafe functions. We have added displays function that conveys the manufacturing process in an easy-to-understand manner, and a function that allows you to learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition to holding workshops in the "KITCHEN LAB" that visualizes the kitchen and office, we are concept design a space that communicates the state of product development that cannot be seen in everyday life. We participated in the first Omeburan store (Lucua Osaka), which opened in February 2021, and in addition to designing and constructing the store, construction to set the brand name and vision, logo and package concept design, product and cafe menu development. We provide general support, including supervision of [Social Issues/Customer Issues/Requests] (1) Social contribution to neighboring communities (2) Social contribution to rice-producing areas [Solution] We aimed to provide a place for tourists to relax and learn, and to improve health awareness in the region. (2) We aimed not only to promote rice bran as a product, but also to increase interest in rice by communicating social issues faced by rice bran production areas and regions through workshops and customer service. [Customer's voice] I think that you have created interiors that fully expresses our brand concept. In particular, the oil manufacturing process board is popular with customers and those who come to interview us. <Our project members> [Sales and project management] Yuki Hikita [Branding and product development general direction] Shoko Miyazaki [Store development | Planning and consulting] Shoko Miyazaki, Teru Hatae [Product development | Planning and consulting] Shoko Miyazaki and Mayu Nakamura [design, layout] Yoshitaka Hirayama, Hideaki Hata [Production/ construction] Kenichi Yanagawa / CIC: Kenichi Kishikawa

This tourist information center was newly established inside the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in the future, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, will be closed and moved to a new location within the same station. , It was decided to expand and build a new building. [Social Issues/Customer Issues/Requests] Create a space that is easy and comfortable for travelers to use, and prepare hardware and software for a digital signage system that allows content to be updated so that travelers themselves can search for tourist information. , the installation of foreign currency exchange machines, etc. in consideration of foreign tourists, and the information center that can satisfy the function of JNTO (Japan National Tourism Organization) certification * 1 highest standard "Category 3" * 2 There was a request such as to do. [Solution] In addition to satisfying the above requests, we proposed a plan with the goal of making it an information center that can be used even in the with corona era. Based on the concept of "the gateway to Kyushu where you can taste Japan," the concept design reflects the advanced nature of Kitakyushu City, which is a mecca for manufacturing, while incorporating the traditional concept design of the castle town of Kokura, and carefully selecting interiors materials to maintain a safe and clean space. I suggested. Functions include a contactless face-to-face system using a monitor, a system that allows travelers to upload and publish word-of-mouth travel information using SNS, and at night, the entire glass exterior wall becomes a signage that conveys the charm of Kitakyushu City. We have proposed and adopted the setting. The innovative concept design unique to Kitakyushu City and the clean white color are unified, and the entire area is glassed to create a bright and open atmosphere that makes it easy to stop by. While harmonizing with the gray-based modern station premises in terms of concept design, it also asserts itself as an information center by incorporating elements of concept design-ori and bustling elements. At JR Kokura Station, the gateway to Kitakyushu City, the symbolic concept design conveys the charm of Kitakyushu City to visitors both inside and outside the city while raising expectations for travel. [Customer's voice] The space that the city wanted to create as a tourist information center was specifically reflected in concept design from the services provided, etc., and a tourist information center suitable for the "gateway to Kitakyushu City" was created. Thank you. In spite of the fact that the station is located in a place with many restrictions, we were able to solve many problems with our rich imagination and high technological capabilities. We hope that the facility will be even more useful to the many tourists visiting the city. *1. Regarding the certification system for JNTO-certified tourist information centers for foreigners: At JNTO, the Japan Tourism Agency established the Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established in January 2012 and revised in April 2018). )”, we have been operating a certification system for foreign tourist information centers since 2012. This certification system divides information centers into three categories and partner facilities according to location, function, etc., and certifies them. Certification is renewed every three years, and by providing support services such as interpreting services and training sessions by JNTO, we are working to enhance the functions and quality of JNTO-certified information centers for foreigners nationwide. *2. What is the highest standard "Category 3": Always available in English. On top of that, there is a system that can always provide guidance in two or more languages other than English. Provides national level tourist information. In principle, open all year round. Wi-Fi available. Location with many gateways and foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales/Project Management] Satoru Soeda [Planning/ design, layout] Chieri Nishimura [Production/ construction] Kazuya Hijiguro

“Hotel Okura Kyoto Okazaki Bettei” opened on January 20, 2022, the first in about 20 years for the Hotel Okura brand in Japan. Our spatial concept design team "RENS" was in charge of overall interior direction and interiors construction and FF&E construction. In Kyoto, there are many world-class traditional crafts that are created by craftsmen using techniques that have been passed down since ancient times. We have created a hotel where you can connect the traditional crafts to the future and feel further possibilities. We are collaborating with GO ON, a project unit made up of six successors of traditional crafts in Kyoto, to create a small luxury space filled with new crafts. You can enjoy a soothing stay in the beauty of modern Kyoto at a hotel where you can feel a tranquil moment reminiscent of an adult retreat. [Social Issues/Customer Issues/Requests] (1) Revitalization of Kyoto's traditional crafts (2) Utilization of locally produced and locally consumed materials (3) There were requests for a plan that utilizes the natural environment surrounding Higashiyama and Okazaki Betsuin. 【Solutions】 ① A plan to place traditional Kyoto crafts in various places in collaboration with "GO ON" ② Use Kitayama cedar as floor pillars in the guest rooms ③ A restaurant plan that overlooks the garden connected to Okazaki Betsuin [Customer's voice] We have created a one-of-a-kind hotel suitable for the new era of Kyoto, where you can feel the aesthetics of Kyoto culture everywhere. We are confident that everyone who visits our hotel will be satisfied. <Our project members> [Sales and project management] Tomoaki Onuki, Yuki Hikita [Interior concept design general direction] RENS: Ryutaro Matsuura [design, layout, supervision] RENS: Ryutaro Matsuura, Juichi Hino, Nanako Kikuchi / Yasumasa Yamazaki, Takahata Shozo, Kazuhiko Ueda, Ryuta Okimoto [Production and construction] Takashi Okuno, Ryohei Yamaoka, Masayuki Ieshita, Takayuki Kara [Planning] Rie NOMURA-Related links- ・RENS official website Opened "Hotel Okura Kyoto Okazaki Bettei"