Works#Regional revitalization

Since it opened as a whiskey museum in 1998, the number of visitors has exceeded 600,000 due to the airing of dramas and displays advent of the highball boom. Therefore, while reviewing the entire tour facility of the Yoichi Distillery, it was decided to renovate the former whiskey hall of the same facility as the first plan. The Yoichi Distillery is an important point of contact for visitors to experience Nikka, and is also a sacred place for whiskey fans. However, the existing tour facilities were not at a level commensurate with their importance, and the fact that they did not keep up with the changes and evolution of the world was a major issue in this renovation. The ideal whiskey making of the founder, Masataka Taketsuru, or Yoichi as the origin of Nikka, the story of how it started from here and continues to the future, and the improvement is to foster understanding and empathy for the Nikka brand. has become the main theme of [Social Issues / Customer Issues / Requests] (1) The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. (2) Renovate displays to meet the diversification of visitor needs and the expansion of the user base due to the growing popularity of whiskey. (3) Redevelopment of multilingual support in line with the increase in foreign visitors. ④ The main target is customers who are interested in whisky. (5) We will displays everything from the basics such as the manufacturing process to special attention and trivia. I had more requests. [Solution] In planning and designing this exhibition, we made a major shift in thinking from the whiskey museum, which was a general and exhaustive place for providing information on whiskey, and attempted a completely new displays approach. Based on the concept of "learning the essence of Nikka whiskey through the brand stories of Nikka's four products", we focused on four brands that represent Nikka and turned their brand stories into displays and experiences. We aimed to create a place where you can experience the essence of Nikka Whiskey and the basic knowledge of whiskey while following the brand story. In displays we have introduced for the first time displays production that whiskey fans salivate that we have never touched before, such as talking videos of various people working at the distillery and introducing the important role of the blender. displays commentary includes trivia information for the main target, and also incorporates many displays contents that approach the secrets of the manufacturing process that shape the individuality of the product. Regarding multilingualization, displays commentary is basically written in Japanese and English, and as a response to the Chinese people who have the largest number of visitors, we have introduced digital technology that allows you to read the translated commentary on your personal mobile phone. <Our project members> [Sales and project management] Tadayuki Matsubara [Creative direction] Keiu Tamura [concept design direction] Fujie Suzuki [concept design] Akika Yamada, Kensaku Jodo [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikushige Umemoto

The Fujisan World Heritage Center, which preserves the value of Mt. Fuji, which was registered as a World Cultural Heritage site as an object of worship and a source of artistic inspiration, will be renewed in the spring of 2022. After the renovation, the facility provides easy-to-understand explanations of the abundant displays materials, panel displays and hands-on content that make it easier to understand the charm of Mt. Fuji. In order to effectively convey to visitors, including many foreigners, that Mt. ) We created an displays guide using the displays guide system "Fuji Guide", which has built-in commentary and audio commentary. In the "World Heritage Mt. Fuji VR" where you can experience 360° images with VR goggles, you will follow the religious path that pilgrims used to walk from Misaka Pass, which is also depicted in ukiyo-e, to the top of Mt. Fuji. . We aimed to create content that would make people want to visit Mt. Fuji and learn more about Mt. [Social Issues/Customer Issues/Requests] Since its completion in 2016, there have been issues such as a lack of displays materials due to the fact that it is an experience-based displays, and a lack of explanations for overseas customers. We received a request that this renewal would make it easier to understand and convey the appeal. [Solution] displays graphics were re-layouted to make it easier to understand, the explanatory texts added missing information, and the panels were arranged in consideration of the displays route to indicate a gentle route. In displays guide system, all existing applications have been converted to web browsers, and by supporting multiple languages, explanations can be conveyed in an easy-to-understand manner even if the cultural background is different. In addition, by adopting 3D maps and 360-degree still image content, we have made the content more experiential. By building a CMS (content management system) that can be easily operated in terms of management, it has become possible to easily respond to any corrections to the commentary. In the VR production, we have adopted a content that traces the path of Mt. <Our project members> [Sales and project management] Maria Uemura [Digital content planning] Hironobu Mima, Aya Watanabe, Ayaki Kanehara, Saki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production and construction] Akinobu Takahashi [ System design and construction] Saiki Kanehara, Minori Hayashi -Related links- [NOMLAB] ・Yamanashi Prefectural Mt.Fuji World Heritage Center

TOKYO SKYTREE will celebrate its 10th anniversary in 2021, and the 4th floor TOKYO SKYTREE will be opened for the purpose of preventing the spread of new coronavirus infections by reducing the number of face-to-face ticket sales counters and making it easier for customers to enter. The tree entrance floor has been renewed. In the renewal, the existing ticket counter will be relocated, and a new displays area "SKYTREE® ARCHIVES" will introduce the history of the surrounding area, including the Oshiage district where Tokyo Sky Tree is built, and the role of radio towers in a chronological format using videos and photographs. (Skytree Archives) opened on July 1, 2021. The Sumida River Digital Picture Scroll, which was displays on the 1st floor group floor, has been relocated to this area. We were in charge of design, layout, and construction of the new ticket counter, “SKYTREE® ARCHIVES,” and “Sumidagawa Digital Emaki.” In addition, since its opening in 2012, we have been supporting the space creation of TOKYO SKYTREE TOWN® (TOKYO SKYTREE, TOKYO Solamachi®). [Social Issues/Customer Issues/Requests] ・The ticket counter is the first place many people visit, both domestically and internationally. For that reason, we received requests to improve compatibility with environmental design, hospitality, and service so that it is easy for anyone to understand.・For “SKYTREE® ARCHIVES”, we received requests for concept design and displays method that would be easy to understand, and that large-scale images, historical chronologies, and actual displays would be displayed in a limited space, and that customers would be interested in seeing it. [Solution] ・In order to make it easy to understand the existence of the ticket counter, we placed it facing the entrance on the 4th floor and adopted a calm and traditional concept design that matches the environment. In addition, we installed an easy-to-see sign on the upper part and illuminated the decoration material using cut glass work on the counter back surface with indirect lighting so that it can be understood intuitively even from a distance.・For “SKYTREE® ARCHIVES”, we conducted on-site mock-ups with the people involved, such as graphic colors and sizes, layout of displays, lighting plans, etc., and verified to bring it closer to the ideal form. Visitors will be able to learn about Tokyo Skytree and the surrounding area, and enjoy the view from Tokyo Skytree, which is built on its history. In addition, the “Sumidagawa Digital Emaki” has been reborn as a more powerful content by placing all the pictures in a row, emphasizing the continuity of the picture scroll. With the synergistic effect of the above, the view from the observatory becomes more attractive by smoothly leading to the "SKYTREE® ARCHIVES" near the front entrance → ticket counter → departure gate (elevator to the observatory) and producing a sense of exhilaration. became. <Our project members> [Sales and project management] Yukinori Hashida, Hiroki Nekoda [concept design] Wakako Hirata, Yuya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

1991, exactly 30 years ago. River City 21 East Towers is a pioneer of Tokyo waterfront development and was completed as a prototype of a tower-type high-rise condominium that emphasizes the view. The location is in Tsukuda 2-chome, Chuo-ku, and although the nearest station is Tsukishima Station, it is an excellent location environment with smooth access from Tokyo Station and Ginza Station, and is an area with a diverse range of tenants. In the Edo period, it was also called Ishikawajima, and you can feel the history of the Showa era everywhere, such as the food culture unique to Tsukishima and the shopping streets with the downtown atmosphere in the modern townscape, and a unique culture has been formed even in Tokyo. This project was planned for the purpose of large-scale renovation of a group of condominiums (four buildings), including public vacant lots, acceptance of new tenants, and new increase in asset value. [Solution] In order to solve the customer's problem, we plan with the new concept of "1.5 Place", which creates time around the 1st Place, which is our home, as the 2nd Place and as the 3rd Place. Did. In addition, through the implementation and analysis of questionnaires for residents, we confirmed that there was no deviation in the direction of the new rooms, space functions, and design. In particular, in order to respond to the needs of residents, which became clear from the questionnaire analysis, we not only improved the functionality of the entrance, meeting rooms, lounges, etc. We planned a place where communication is born. As a result, we have created "a highly social and altruistic space" and "a space whose value increases over time", which has led to the improvement of resident satisfaction and the creation of new attractions. In addition, we also propose the perspective of SDGs, and not only to solve the sustainable economic and social way that is talked about in general terms, but also to understand the location and user perspective in this project. While paying attention to things that are affected by the living environment, we have given meaning to the design concept and materials to realize a way that is suitable for this property. In realizing these solutions, each section united as one, and by making sure to utilize design, design, planning, research, promotion, and construction capabilities, we responded quickly and accurately to customer requests. <Our project members> [Development] Takuya Kitai, Kayu Tatsumi [Sales and project promotion] Kayu Tatsumi, Midori Nakayabu [Research and analysis] Sayuri Murata, Ai Ichikawa [General direction] no.10: Keita Aono [Design and development] Design] no.10: Naoaki Yokoyama, Gen Tomita, Manyu Araki, Asuka Tomioka [Signature and graphic direction] no.10: Asuka Tomioka [Product management] Manabu Fukuda, Takashi Arai [Equipment design] Kouya Ota [Production and construction]・ Site supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage from Typhoon No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the possibility and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavior patterns of the riders; and introduction of the new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a phased questionnaire survey to anticipate reservation cancellations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

This is a project to relocate the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the earthquake, Ishinomaki City planned to build a complex cultural facility such as theaters and museums that would become a new cultural hub in the city, and proceeded with the development of the Ishinomaki City Museum, which would succeed the Ishinomaki Cultural Center. The concept displays the Ishinomaki City Museum displays "a museum that conveys the rich history of Ishinomaki displays nurtured by the great rivers and displays sea." , and a special displays room. Features of displays space experience include displays that focuses on "landscape" as a new way of historical museums, and displays that shares "history = time" in collaboration with contemporary artist Yukihiro Yamagami. displays space concept design resonates with the architectural design, hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history. In addition, exhibitions will also be held in special displays rooms that meet the requirements of "approved public facilities" where valuable materials can be borrowed and opened to the public. [Social Issues/Customer Issues/Requests] This is a renewal project to relocate and newly build a museum facility that was damaged by the Great East Japan Earthquake. The challenges are the implementation of methods for displays the precious archived materials restored by the cultural property rescue project, as well as the history and culture that can be shared by the citizens of Ishinomaki City, which consists of various areas such as coastal areas, rural areas, and urban areas. The individuality of the theater is depicted, and the attractiveness of the theater as a complex cultural facility can be raised. It was hoped that the recovery and reconstruction from the earthquake would be promoted from the perspective of cultural education administration and tourism promotion. [Solution] In the history and culture displays room, in addition to being able to enjoy actual materials, we will focus on "people who live in Ishinomaki" in order to have citizens familiarize themselves with the history and culture of Ishinomaki. Emphasis was placed on displays methods that expand the imagination of visitors about how people lived and overcame each era. Based on this idea, many photos, videos, and illustrations of the city's "scenery" are displays in the room. We constructed an displays space where you can feel the present in the uninterrupted flow of time. In displays of five eras that specifically trace history and culture, there is a “hands-on displays” where you can experience the sensations of people who lived in each era, and a visual magazine-style topic on the history and culture that is alive in Ishinomaki today. The edited "Column displays" is interspersed. Visitors are welcomed by a space that incorporates a variety of ingenuity, where a wide range of generations can enjoy the past and present of Ishinomaki together. In addition, in displays room of "Mori Collection" and "Eikichi Takahashi Works" inherited from the former Ishinomaki Cultural Center, in addition to the composition of the works in chronological order, the life of Mr. Mohri and Mr. Eikichi Takahashi, the days spent in Ishinomaki etc. We carefully explained the background of the work, and made it a place where you can appreciate it while knowing the thoughts put into the work. In the line of flow that connects these displays, we have laid out displays room "Predecessors related to Ishinomaki" that introduces predecessors who were active in various fields. <Our project members> [Development] Akira Kato, Masanobu Yokoyama [Sales and project management] Kazu Yamauchi [Planning] Yuichi Kameyama, Naoko Nakase, Saki Ninomiya [concept design] Yutaka Uehara, Shunsuke Shimizu, Yuri Nakagawa [Modeling] CIC: Nobuyuki Endo [Production planning] Junichi Ito [Production] Akio Hiraishi

Shuri Castle was destroyed by fire on October 31, 2019 and is currently being restored and reconstructed. While weaving together the thoughts of various actors, such as local and prefectural residents around Shuri Castle, people with roots in Okinawa who live in Japan and abroad, tourists, and people involved in the restoration project, we aim to "restore Reiwa" of Shuri Castle, which is a symbol of Okinawa's identity, through various events and events aimed at the restoration and restoration of Shuri Castle, as well as conveying the memories of the fire, images of restoration that begin on the site, and the historical culture of Shuri Castle. A new viewing deck path was installed for public viewing in October 2021, and our company produced signage to guide visitors to the pay area, graphics for temporary enclosures to show the reconstruction work, and explanatory graphics to show activities up to the reconstruction and details of Shuri Castle. SOCIAL ISSUES/CUSTOMER ISSUES/REQUESTS: - To raise awareness of the restoration of the main building of Shuri Castle and to foster a sense of anticipation for the main building project, and to carry out displays Plan in which the contents of the restoration plan are conveyed with a focus on the outline of the lost garden. - Spin the thoughts of visitors and various other actors to increase the attraction. - As a challenge unique to Okinawa, production must be based on the assumption that the specifications will withstand typhoons, hot and humid weather, and salt damage. We have received the above requests and issues. Solution: Signage to guide visitors to pay areas was designed to introduce highlights and raise awareness of the restoration of the main shrine and interest in Shuri Castle Park as a whole. In the temporary enclosure in front of the Hoshin-mon Gate at the entrance, a graphic that shows the original appearance of the main hall of Shuri Castle, the work of the reconstruction work, and the present day events were tied together to create an intuitive concept design of the reconstruction work and process. In addition, the detailed explanation attached to the temporary enclosure consisted of a description of the Shuri Castle on the day it existed and the details of future construction, and was designed to be detachable in consideration of relocation due to the progress of construction and in the event of a typhoon. < our company Project Members > (Sales and Project Management) Haruya Miwa, Hiroko Yamase (Planning) Shigeo Fujii, Yuka Sueda (design, layout) Tadashi Yuasa, Misa Sanjoba (Structural Design) Katsumi Tanda (Production and construction) Yoshito Inoue

Marunouchi Street Park, which started in 2019, is a social experiment project to verify the future state and utilization of Marunouchi Nakadori. In the summer, the space concept is "Let's connect, summer street", and while being conscious of the Marunouchi-like culture/region/people connection, each of the three blocks over about 300 meters was developed with a theme. . Block 1 in front of the Marunouchi Building is designed with the theme of "Sports & Relax," with a ping-pong counter where you can enjoy table tennis and a deck with balance balls. With the theme of "Enjoy Eating Out," Block 2 offers outdoor live paintings by artists based on the concept of SDGs, and the enjoyment of dining in a parklet space surrounded by fair wood while enjoying a street piano. . In Block 3, with the theme of "PARKcation", we set up a workplace surrounded by grass that expresses the grassy hills swaying in the wind, a cycle counter, and a summer beach resort scene using coral sand from Okinawa. bottom. In terms of safety and health, we have taken measures against strong winds such as typhoons and building winds, and special infection control measures such as spraying the entire area with an antiviral coating agent. (Holding period: 2021/8/2-9/12) Initiatives for fair wood Cedar and larch Nishikawa materials thinned in Hanno City, Saitama Prefecture are used for fixtures such as counters. We designed the design while taking advantage of the characteristics of wood grain and color, such as the characteristic cedar core called “black heart” and structural plywood. After the exhibition period, some of the wood used will be reused, and once it has completed its role, it will be returned to nature, and will be circulated for seedlings, planting, and nurturing. <Our project members> [Project General Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaizawa, Ryo Sudo, Norimasu Sakuma [Planning] CIC: Yusuke Saito [Operation Management] ] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida -Related links- [Notice] ・ Sponsored by NOMURA “Marunouchi Street Park Illumination Tour!” [Related achievements] ・ Marunouchi Street Park 2021 Winter

Marunouchi Street Park, which started in 2019, is a social experiment project to verify the future state and utilization of Marunouchi Nakadori. In winter, we created a scene where you can enjoy the illuminations and feel the warmth with your five senses in each of the three blocks of about 300 meters, based on the spatial concept of "A wonderful winter street." With the theme of "Wonder Dining!", Block 1 has planned a playful area such as a glass house, tree hammocks, and big chess where you can enjoy your meal while enjoying the illuminations. Block 2 is based on the theme of "Wonder Lounge!", centering on a two-story hut that also serves as a general information center and shop, a post with a simulated flame for posting purchased Xmas cards, and a billiards table that you can enjoy under the illumination. We created a scene where you can relax warmly in the fire pit while enjoying the installation and street piano. With the theme of “Wonder Terrace!”, Block 3 has a “Corridor of Light” covered with mirrors and an “Artist in Fire Terrace” where artists work while surrounding a fake fire in the fireplace. (Holding period: 2021/12/2-12/25) Sponsored by our company "Illumination tour for the visually impaired 2021 winter" is a walking tour for you to have a "cozy space experience". Volunteer staff will escort visually impaired people, and we aimed to create a program where you can enjoy three blocks (approximately 300m in length) of Naka-dori, which is beautifully illuminated in winter, through conversations that will warm your body and soul. At the time of the “Marunouchi Street Park 2021 Summer” (August-September), there were sight-impaired people using the park. Places I want to go to are places that I've been to once and found them to be good." I enjoy things with my imagination," was the result. Therefore, if we can kindly and politely convey the charm of Marunouchi through ``proper communication methods for visually impaired people'' and ``guides with reliable support'', I would like to visit again. We hope that you will come to love Marunouchi Nakadori even more. And we decided to implement this tour with the idea that "everyone" could create an opportunity to "feel, connect and spend the season". <Our project members> [Project General Director] Echiyo Suzuki [Sales] Shigeyuki Ishiyama, Hitomi Yamamoto [Planning] CIC: Yusuke Saito [Operation Management] CIC: Kaoru Ando [concept design] Norimasu Sakuma, Kazuki Ozawa, Miwa Matsubara [Architecture] Advisor] NAU: Kiwami Okamoto [Production] Yukio Marumori, Ikuya Sasaki, Yuta Yamaguchi, Ayaka Kawashima ~ Related links ~ [Notice] ・ Sponsored by NOMURA “Marunouchi Street Park Illumination Tour!” [Related achievements] ・ Marunouchi Street Park 2021 Summer

A tourist commercial facility operated by the Hiroshima Electric Railway Group, which opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operation in February 2020 as part of the Miyajimaguchi area port development project promoted by Hiroshima Prefecture. "HIRODEN etto". Based on the concept of "DISCOVER MIYAJIMAGUCHI", it consists of 16 stores, mainly companies headquartered in the prefecture. As a facility where you can enjoy everyday (local) and extraordinary (sightseeing) pleasures in a Hiroshima-like way and experience "Fun, Delicious, New Hiroshima", we will spread the new charm of Hiroshima by connecting with not only tourists but also local people. doing. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic traffic congestion on National Route 2, which is also a lifeline for local residents, a plan to construct a new urban road has surfaced. Along with this, it was decided to redevelop the dilapidated passenger terminal by expanding the landfill site, and to relocate the Hiroshima Electric Railway Group's directly managed tourism and product facilities and the Hiroden Miyajimaguchi station building/track. We received a request to make proposals suitable for the prologue and epilogue of the Miyajima pilgrimage, regarding the creation of medium- to long-term staged development scenarios and the nature of facilities to be newly established by the Hiroshima Electric Railway Group in the area adjacent to the passenger terminal. [Solution] We thought it was important to build a development strategy from the perspective of regional branding in order to prepare "Miyajimaguchi", which is a transit point to Miyajima, from beginning to end.・Naming and VI planning to give a new identity to the colorless Miyajimaguchi (*) ・Leasing like a trip to find investors in the future Hiroshima/Miyajimaguchi ・Lighting plan and timber to feel the surface of the Seto Inland Sea We approached the creation of a place and space that adds glamor to the ``Miyajimaguchi Town Opening Phase 1,'' such as by actively adopting wood that evokes the town of Hatsukaichi, from both the soft and hard sides. As a result, we are contributing to the economic circulation within the prefecture by creating new employment opportunities by providing new business opportunities, mainly for businesses in the prefecture. In addition, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, we are embodying the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region." It created a sense of anticipation for development. (*) VI: Abbreviation for Visual Identity. It refers to the design of logo marks and symbol marks. [Customer's voice] From the planning stage to the detailed facility planning, we were able to create the facility according to the concept because we received a lot of cooperation in terms of both software and hardware. We hope that it will grow as a facility suitable for the prologue and epilogue of the Miyajima pilgrimage. <Our project members> [Sales and project management] Ichiro Morimoto [Consulting, planning, software direction] Mayo Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production and construction] Katsunori Sugino [Pre-internal supervisor/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening promotion/PR] Daisuke Karube, Hikaru Oura -Related links- [Notice] ・"54th Japan Sign concept design Award" Silver Award Announcement of other awards

This is a project to reopen the south zone on the 1st floor of the main building of S-PAL Koriyama, which is adjacent to JR Koriyama Station. A large number of shops have opened that can coordinate your lifestyle by enhancing the mobility of daily use and responding to the various scenes of customers. The proposed environmental design concept is [RAMBLING STATION TOWN]. Based on the theme of "an urban shopping center where you can gather at the station and spend a comfortable time, just like you enjoy strolling around the city", the whole area is wrapped in a mode and gentle atmosphere. Specifically, on the façade of the facility, we placed a “rhythm line border” with indirect lighting, which is associated with Koriyama City, Fukushima Prefecture = a “musical capital”. Developed to wrap around the station concourse, it will create a new patio for S-PAL Koriyama with people going through the city. In the facility, we have placed a raised ceiling composed of wood and white rhythm lines with "music" as a concept design element in conjunction with the environment of Nakajima Tenant. Rhythmic guidance guides people into the depths of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social Issues/Customer Issues/Requests] ・Because it was being promoted at the same time as the corona disaster in the fall of 2020, the way to attract customers was questioned.・With the earthquake disaster in the spring of 2021, safety design was strongly required.・There was a need to upcycle the environment by using the existing lease line without changing the main flow line. [Solution] While the line of circulation is existing, the floor material has been redesigned to look like a stone pavement, and wooden materials that connect the entire facility are incorporated in part to create a street where you can enjoy strolling around the city. In the atrium environment, which is the axis of the facility's vertical excursion, we added a "rhythmic line gate" associated with "Rakuto" to the existing design, and renewed it as a "new center court" that will become concept design symbol of the entire facility. We provide visitors with a natural and symbolic park environment that combines “things x events x time”. We have created a new stage for S-PAL Koriyama with the people who go to town. <Our project members> [Planner] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

The area around Tokyo Station is a city with diverse aspects where "history", "future" and "culture" coexist. In the same area, the year-end light event has become an annual winter tradition since 1999, when the Tokyo Millenario was held. In 2021, which has seen various hardships continue, the Tokyo Station Marunouchi Station Building, Tokyo Station Marunouchi Central Plaza, and Gyoko-dori Street will be dyed with gentle light under the theme of "Dawn Scenery," giving visitors a sense of the dawn of a new era. I made it so that you can enjoy it. [Social Issues/Customer Issues/Requests] We would like to send a positive message to society and at the same time reduce carbon dioxide emissions through a special lighting up of the historic Tokyo Station Marunouchi Building, which can be said to be the face of Tokyo. I received your request. [Solution] From the Tokyo Station Marunouchi station building to the square in front of the station and Gyoko-dori Street, we performed a color light-up production with colors that imaged the "dawn sky". For the light production of the trees, we chose rental lighting equipment instead of string illumination as a production method that produces as little industrial waste as possible, has little impact on the growth of the trees, and can reduce costs. <Our project members> [Sales and project management] Ken Kumagai [Planning, concept design, direction] CIC: Ryuji Tsuyama [Product direction] Ken Kobayashi, Takahiro Chiba

In June 2020, 13 years after the opening of S-PAL Sendai II in 2008, a proposal competition was held for a full renovation, and our company was selected. environmental design concept we proposed to reinvent ourselves as a new select shop zone where we can refine the highest sensitivity in Tohoku and make proposals that are one step ahead of our customers' lifestyles is [MORI TERRACE]. Based on the themes of "more comfortable than anywhere else" and "inspiration for everyday life", the whole is composed of organic lines and earth colors, and the whole is wrapped in a mode and gentle atmosphere. Specifically, a "Big Awning and Green" is being deployed in the external plaza, creating a new connection between the facility and the people who go to town. Inside the facility, a light coat on the ceiling with a concept design element of "sunlight filtering through foliage" is arranged in conjunction with the passageway environment, and the sunlight filtering through foliage guides people into the depths of the facility. We aim to be a place that will be supported by customers of all ages who have next-generation values by making them feel “relaxation and playfulness” in a sophisticated sensibility. [Social Issues/Customer Issues/Requests] This project started in August 2020, and it was decided to promote the plan due to the corona disaster, and it was a development project that asked the question of how to attract customers. Negotiations with tenants for store openings were running into difficulties, and upcycling the environment was required, using existing lines for 90% of the main traffic lines. In addition to being a place to attract customers, it was also requested to create a “new node between people going to the city and S-PAL Sendai” and to attract and spread people to the back of the facility. [Solution] As a connecting point for people going through the city, we installed "a big awning and greenery that is more comfortable than anywhere else" and "LED vision that provides inspiration for everyday life" in the external plaza, and set it at the northernmost end of S-PAL Sendai. As an information dissemination plaza of a certain facility, it disseminates information about events and tenants to people going through the city. In addition, with a view to developing into a media medium from both the facility side and the customer side, which can be a hint for future content development, by showing highly appealing images, We aimed to create a connection with ES-PAL, invite people to the back of the facility, and create a place where people can "feel, touch, and transmit" from a passing facility. <Our project members> [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watarai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production and construction] Tatsuo Sato

This is a concept shop of “Okomeburan” handled by “Shinmei Group”, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with a vision of "making every day better", and this store is a new city consisting of three spaces: "FACTORY SHOP", "EAT IN CAFÉ" and "KITCHEN LAB". We are aiming for a model store. All products of Okomeburan are carefully selected from the manufacturing process to the transportation process. In order to maximize the attractiveness of the products, we devised a "FACTORY SHOP" that added displays function to the conventional product sales and cafe functions. We have added displays function that conveys the manufacturing process in an easy-to-understand manner, and a function that allows you to learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition to holding workshops in the "KITCHEN LAB" that visualizes the kitchen and office, we are concept design a space that communicates the state of product development that cannot be seen in everyday life. We participated in the first Omeburan store (Lucua Osaka), which opened in February 2021, and in addition to designing and constructing the store, construction to set the brand name and vision, logo and package concept design, product and cafe menu development. We provide general support, including supervision of [Social Issues/Customer Issues/Requests] (1) Social contribution to neighboring communities (2) Social contribution to rice-producing areas [Solution] We aimed to provide a place for tourists to relax and learn, and to improve health awareness in the region. (2) We aimed not only to promote rice bran as a product, but also to increase interest in rice by communicating social issues faced by rice bran production areas and regions through workshops and customer service. [Customer's voice] I think that you have created interiors that fully expresses our brand concept. In particular, the oil manufacturing process board is popular with customers and those who come to interview us. <Our project members> [Sales and project management] Yuki Hikita [Branding and product development general direction] Shoko Miyazaki [Store development | Planning and consulting] Shoko Miyazaki, Teru Hatae [Product development | Planning and consulting] Shoko Miyazaki and Mayu Nakamura [design, layout] Yoshitaka Hirayama, Hideaki Hata [Production/ construction] Kenichi Yanagawa / CIC: Kenichi Kishikawa

This tourist information center was newly established inside the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in the future, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, will be closed and moved to a new location within the same station. , It was decided to expand and build a new building. [Social Issues/Customer Issues/Requests] Create a space that is easy and comfortable for travelers to use, and prepare hardware and software for a digital signage system that allows content to be updated so that travelers themselves can search for tourist information. , the installation of foreign currency exchange machines, etc. in consideration of foreign tourists, and the information center that can satisfy the function of JNTO (Japan National Tourism Organization) certification * 1 highest standard "Category 3" * 2 There was a request such as to do. [Solution] In addition to satisfying the above requests, we proposed a plan with the goal of making it an information center that can be used even in the with corona era. Based on the concept of "the gateway to Kyushu where you can taste Japan," the concept design reflects the advanced nature of Kitakyushu City, which is a mecca for manufacturing, while incorporating the traditional concept design of the castle town of Kokura, and carefully selecting interiors materials to maintain a safe and clean space. I suggested. Functions include a contactless face-to-face system using a monitor, a system that allows travelers to upload and publish word-of-mouth travel information using SNS, and at night, the entire glass exterior wall becomes a signage that conveys the charm of Kitakyushu City. We have proposed and adopted the setting. The innovative concept design unique to Kitakyushu City and the clean white color are unified, and the entire area is glassed to create a bright and open atmosphere that makes it easy to stop by. While harmonizing with the gray-based modern station premises in terms of concept design, it also asserts itself as an information center by incorporating elements of concept design-ori and bustling elements. At JR Kokura Station, the gateway to Kitakyushu City, the symbolic concept design conveys the charm of Kitakyushu City to visitors both inside and outside the city while raising expectations for travel. [Customer's voice] The space that the city wanted to create as a tourist information center was specifically reflected in concept design from the services provided, etc., and a tourist information center suitable for the "gateway to Kitakyushu City" was created. Thank you. In spite of the fact that the station is located in a place with many restrictions, we were able to solve many problems with our rich imagination and high technological capabilities. We hope that the facility will be even more useful to the many tourists visiting the city. *1. Regarding the certification system for JNTO-certified tourist information centers for foreigners: At JNTO, the Japan Tourism Agency established the Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established in January 2012 and revised in April 2018). )”, we have been operating a certification system for foreign tourist information centers since 2012. This certification system divides information centers into three categories and partner facilities according to location, function, etc., and certifies them. Certification is renewed every three years, and by providing support services such as interpreting services and training sessions by JNTO, we are working to enhance the functions and quality of JNTO-certified information centers for foreigners nationwide. *2. What is the highest standard "Category 3": Always available in English. On top of that, there is a system that can always provide guidance in two or more languages other than English. Provides national level tourist information. In principle, open all year round. Wi-Fi available. Location with many gateways and foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales/Project Management] Satoru Soeda [Planning/ design, layout] Chieri Nishimura [Production/ construction] Kazuya Hijiguro