Works#Hokkaido

Since it opened as a whiskey museum in 1998, the number of visitors has exceeded 600,000 due to the airing of dramas and displays advent of the highball boom. Therefore, while reviewing the entire tour facility of the Yoichi Distillery, it was decided to renovate the former whiskey hall of the same facility as the first plan. The Yoichi Distillery is an important point of contact for visitors to experience Nikka, and is also a sacred place for whiskey fans. However, the existing tour facilities were not at a level commensurate with their importance, and the fact that they did not keep up with the changes and evolution of the world was a major issue in this renovation. The ideal whiskey making of the founder, Masataka Taketsuru, or Yoichi as the origin of Nikka, the story of how it started from here and continues to the future, and the improvement is to foster understanding and empathy for the Nikka brand. has become the main theme of [Social Issues / Customer Issues / Requests] (1) The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. (2) Renovate displays to meet the diversification of visitor needs and the expansion of the user base due to the growing popularity of whiskey. (3) Redevelopment of multilingual support in line with the increase in foreign visitors. ④ The main target is customers who are interested in whisky. (5) We will displays everything from the basics such as the manufacturing process to special attention and trivia. I had more requests. [Solution] In planning and designing this exhibition, we made a major shift in thinking from the whiskey museum, which was a general and exhaustive place for providing information on whiskey, and attempted a completely new displays approach. Based on the concept of "learning the essence of Nikka whiskey through the brand stories of Nikka's four products", we focused on four brands that represent Nikka and turned their brand stories into displays and experiences. We aimed to create a place where you can experience the essence of Nikka Whiskey and the basic knowledge of whiskey while following the brand story. In displays we have introduced for the first time displays production that whiskey fans salivate that we have never touched before, such as talking videos of various people working at the distillery and introducing the important role of the blender. displays commentary includes trivia information for the main target, and also incorporates many displays contents that approach the secrets of the manufacturing process that shape the individuality of the product. Regarding multilingualization, displays commentary is basically written in Japanese and English, and as a response to the Chinese people who have the largest number of visitors, we have introduced digital technology that allows you to read the translated commentary on your personal mobile phone. <Our project members> [Sales and project management] Tadayuki Matsubara [Creative direction] Keiu Tamura [concept design direction] Fujie Suzuki [concept design] Akika Yamada, Kensaku Jodo [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikushige Umemoto

Built in 1910, it was designated as a National Important Cultural Property in 1974, and is one of Hokkaido's representative wooden quasi-Western-style buildings. The museum had been closed since October 2018 for the first large-scale conservation and repair work in 40 years, but reopened in April 2021. In accordance with the preservation and utilization plan based on the concept of "a public hall where everyone can see, learn, and gather while protecting the building." displays The design concept is "HEROE'S JOURNEY," which not only explains the architectural highlights of the building, but also introduces the skills of the famous and unknown people who were instrumental in the construction of the former Hakodate Ward Public Hall. The exhibition not only describes the architectural highlights of the building, but also introduces the skills and thoughts of the famous and unknown heroes who played a key role in the construction of the former Hakodate Public Hall. Since the building itself is an important cultural asset, we took great care concept design not to damage the scenery or the image of the interior atmosphere, and to minimize damage, we took great care in mounting and adjusting the fixtures without fixing them in any way. In addition, an AR application for smartphones was used to provide multilingual explanations of the valuable furniture and furnishings, and to reproduce in real-life rooms the conditions in which they would have been used at the time of their creation. The number of visitors to Hakodate has been decreasing in contrast to the increase in the number of tourists to Hakodate, and the exterior, interior and displays objects were old and damaged. In addition, the number of visitors to the public hall was low compared to the number of visitors to the museum, and there was a lack of information about the history of the museum and its interior attractions that would motivate people to visit. The building was constructed as a "building for the citizens," but in order to preserve it and pass it on as a source of pride for the town, it was necessary to communicate its value to the people of today and encourage them to utilize it. SOLUTION: We thought it was important for the future preservation and utilization plan to make people aware of the reasons why the public hall should be preserved and its value. While following Hakodate City's plan, which placed the highest priority on not affecting the preservation of the building as an important cultural property, we created a video and displays to convey to visitors that famous and unknown local predecessors were involved in the planning of the public hall and to raise awareness of the public hall as "a place that citizens can be proud of. When the ballroom was built, there was a billiard table in the ballroom. The displays table, which uses the billiard table as a motif, features a 1/100 scale architectural model set that shows the transition of the people who used the public hall, as well as "touchable real objects" of valuable designs and construction materials, and a map of Hakodate City's traditional buildings preservation district using color acrylic cubes with a beautiful sense of transparency. The "touchable real thing" of precious designs and building materials, and a map of Hakodate's traditional building preservation district using beautifully transparent colored acrylic cubes, add a playful touch that makes visitors want to take pictures. The former dining room has been converted into a small theater room to introduce the history of the public hall's construction. Each room: AR commentary】 Using an AR application, visitors can enjoy the motion and structure of the building as it was when it was built, superimposed on the real-life scenery. It is a non-contact and can also be recorded and diffused with your own smartphone. displays Commentary. Our project members] [Sales and project management] Akihide Inoue, Kosuke Takeda [Planning, graphic direction, video direction, model direction] Yuki Shimokuni, Reimi Abe [concept design] Atsuko Nakazawa (working drawings), Akika Yamada (schematic design)

Ishiya Confectionery Co., Ltd., a confectionery maker that represents Hokkaido and is familiar with Shiroi Koibito. In 1995, the Ishiya Chocolate Factory was built as the headquarters factory building, and the entire facility was named Shiroi Koibito Park. Today, Shiroi Koibito Park, which has become a tourist attraction representing Sapporo, celebrates its 20th anniversary since its opening, and the annual number of visitors has exceeded 700,000. In anticipation of 1 million visitors, the renewal plan has started with the theme of providing surprises and fun by making use of the confectionery factory by improving customer service and adding new entertainment elements. NOMURA oversaw the overall production of the park, produced video content, reviewed the displays plan, concept design the space, produced and construction the new cafe, refurbished the lounge, expanded the hands-on experience area, completely refurbished the factory direct sales store, and revised the signage plan. We produced the space by taking on all planning, designing construction work that covers all areas of the know-how of NOMURA Group. In addition, this time, we did a wide range of creative production, including facility logo concept design, character concept design and new character concept design, advertisement concept design, and package concept design for limited products accompanying renewal. Mainly on the projection mapping tour "Chocotopia House" where you explore the secrets of chocolate with "Dr. It has been reborn as a chocolate entertainment facility where you can learn, taste, and experience [Customer issues / requests] It is important to inherit the antique that is the basic concept design of the entire facility, and to concept design and produce the atmosphere of the existing facility. It is a premise. First of all, it became a big issue to solve the chronic congestion with over 700,000 visitors per year. Another challenge was to create a new attraction, so it was necessary to proceed with the plan by targeting not only tourists from outside Hokkaido, who have been the main tourist destination, but also tourists from within Hokkaido and from abroad. [Solution] First of all, we will set a clear production concept as a guideline, and review displays story and route plan, starting with the start of the attraction, from the tour route to the lounge and shop, so that the customer's route Aimed at relieving congestion. In addition, we aimed to alleviate congestion by dispersing visitor points by increasing the number of attractions, establishing a new café, renovating the lounge, expanding the experience facilities, and expanding the final point of the shop. In addition, we created new characters in content production, and aimed to create new appeal by making full use of the latest production technology such as projection mapping and new diorama models based on new concepts. <Our project members> [Sales and project management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada , Shimon Kato, Sari Suzuki, Mayu Toyoda [Production and construction] Naofumi Sasaya, Ikushige Umemoto [Creative Engineer] Akimitsu Kishi, Kenichi Kishikawa, Tomoji Kawai [Signage Planning] Naoaki Mori (Nomura construction) Cooperation] Mizuki Suzumura (Nomura Techno)

OMO, a hotel specializing in urban tourism, is a new business category of Hoshino Resorts that was born in the spring of 2018. "OMO7 Asahikawa", which is the first to start operation, is a rebranding project from a long-established local hotel. The brand concept is "a city sightseeing hotel that raises the tension of a trip that goes beyond just sleeping". We proposed a new communication concept design in the hotel market, inlaid with various playful tricks that bring out the appeal of service content that connects travelers and locals and makes walking around town even more appealing.

[Outline of the project] Renewal project for JAL lounges at New Chitose Airport domestic flights. Based on the concept of "Japanese appearance", the Sakura Lounge and the Diamond Premier Lounge, which is the highest level lounge on domestic flights, are open and high-quality, incorporating the texture of Japanese materials and the color of materials that make you feel red, which is the corporate color. concept design as a sophisticated space. We have devised a seat layout that is functional and has a wide variety of seats that can be used in a variety of situations. [Customer Issues] The major issue was the specific expression of the JAL brand keyword "sophistication" and the differentiation from the Haneda JAL international lounge (AND concept design NOMURA, Ltd.). In addition, there is a study on how to express the individuality of each airport in developing at each major airport (about 5 airports) in the future. The issue was expansion. [Solution] In terms of differentiation, we used white wood for international flights, but for domestic flights this time, we used various materials to express the corporate color "red" to differentiate ourselves as a brand-focused concept design. To express sophistication, we used sharp textures such as "glass and metal" and incorporated advanced art to create a highly sensitive space. Regarding the expansion of the storage function, we cleared it by designing custom-made furniture that can secure storage space. <Our project members> [Sales and project management] Hisayoshi Takenaka [Direction] Ryu Kosaka [design, layout] Hironori Takeuchi

<Overview of the project> The entire building of Marui Imai and Sapporo Mitsukoshi will be refurbished to become destination stores that provide absolute value and attract visitors. By deeply delving into the target customers and characteristics of the two stores and creating an environment that maximizes the different values of each, we have sent a strong message to customers. We were in charge of concept design direction of the project and the main sales areas and strategic toilets, etc., and realized the image we were aiming for.

Sapporo Mitsui JP Building "Akarenga Terrace" is a commercial facility with 27 tenants on the 1st ~ 4th basement floors, a "View Gallery" overlooking the former Hokkaido Government Office Building (Red Brick Government Building) on the 5th floor, and an "Atrium Terrace" space for relaxation on the 2nd floor. The concept is "a courtyard in Sapporo where you can encounter new sensibilities." We were in charge of environmental planning, coordination work construction construction sites, production and construction, including environmental planning.   Division:Production & construction, Environmental Planning

We introduced "Machihako" and opened "Odori Warou Terrace" as a permanent sales facility on Sapporo Ekimae-dori. "Machihako" can be used for various purposes other than cafes, such as artwork displays, product sales, workshops, mini seminars, and corporate promotions. http://sapporo-odori.jp/ Department in charge: Production and construction

We were in charge of design, layout, production and construction of the expansion space of the JAL Sakura Lounge in New Chitose Airport. It is a "short charge lounge" mainly targeting business people in their 30s and 40s. The counter-type seat allows you to easily check e-mails and charge the battery, and it is designed so that you can keep your carry-on bag and coat handy without having to check it in. While minimizing the stress of businessmen who are short on time, we have created a new sense of grade for the Sakura Lounge of the future. Responsibilities: design, layout, Production/ construction

On the 13th floor, the top floor of Loisir Hotel Hakodate, "Night view bar EsteLade" has been renewed and opened in a location where you can see Mt. Hakodate in front of you. The interior of the store is decorated with optical fiber and LED lighting, and the walls are equipped with a 3D projection system called "projection mapping", allowing you to enjoy the atmosphere of the space with the theme of "night view of Hakodate". . We assisted in the design, design, production and construction.  Responsibilities: Design/Planning, Production/Construction

We introduced "Machihako" and opened "Odori Warou Terrace" as a permanent sales facility on Sapporo Ekimae-dori. "Machihako" can be used for various purposes other than cafes, such as artwork displays, product sales, workshops, mini seminars, and corporate promotions. http://sapporo-odori.jp/ Department in charge: Production and construction