OMO3 Sapporo Susukino by Hoshino Resort

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite.
We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

We received a request for a plan and space concept design that maximizes the appeal of Susukino for our guests.

We tried to concept design a lobby that stimulates the appetite, with "food" as the keyword, which is the core of Sapporo's tourism motivation.

The illuminated signboard at the entrance and the map of the neighborhood are used as icons of the facility, and many customers take pictures of them as a souvenir of their trip.
Customers have accepted it as a lobby space that expresses the enjoyment of Susukino food.