Works#Regional revitalization

For humans, who are originally meant to live on land, spending long periods of time at sea is stressful both physically and mentally. In order to maintain this balance, the “verticality” of plants growing vertically against the “horizontality” of the sea surface drifting horizontally, the “straight lines” of buildings and windows against the “curves” of waves and fish, The design actively incorporates land-like elements that conflict with the sea-like elements, such as the "floating feeling" of ships and air bubbles and the "weighty" feel of trees and rocks. The exterior has been dismantled and reconstructed from the name of the building, and has Japanese patterns such as lanterns and kumiki. <Our project members> [Sales/project management] Ryo Fujime, Keita Suda [Design/basic planning] no.10: Keita Aono, Shohei Suzuki [Basic design/implementation design/design supervision] no.10: Shohei Suzuki

"Bashoukan" was built in 1892 in Nishikatamachi, Hongo-ku, Tokyo, part of the residence of Count Abe, the former feudal lord of the Fukuyama Domain, and moved to Karuizawa in 1971 by Setsuo Kasuga, the founder of Green Stamp Co., Ltd. It has been restored and used as a memorial hall for the Green Stamp Karuizawa Dormitory. In 2020, as a retreat facility used by both Green Stamp Co., Ltd. and Kenedix Co., Ltd., we renovated "Shoyukan" at the same time as the new Annex. We were in charge of designing and interior administration the refurbishment of Shoukan, including seismic retrofitting, and FFE installation work for the entire facility. [Social Issues/Customer Issues/Requests] Since the initial relocation, various extensions and renovations have been carried out, and the connection with the annex is only at the point of the corridor, and the structure has been burdened and subsidence has been seen. rice field. Due to the aging of the facility as a whole, and because of the climate of Karuizawa, it is difficult to use the Shou-kan in winter. It was thought that I would like to refurbish it while leaving the vestige of the old as much as possible. [Solution] Based on the investigation of the Shoukan, we restored the building to the simple form it was in when it was relocated as much as possible. The courtyard faces the annex, giving the facility a sense of unity. While respecting the design of the time as much as possible, we aimed to extend the period of use, including winter, by installing heat insulation and air conditioning equipment in invisible parts. Floor heating was installed, flooring was added, and the walls added for earthquake resistance expressed the original walls, fittings, and the image of the time, and the upper half of the space preserved the design of the time as much as possible. <Our project members> [Sales] Kayu Tatsumi [Investigation, design, layout, interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

A storehouse located in a group of samurai residences in Kakunodate, Akita Prefecture has been refurbished into a lodging facility. The concept is "KURA STAY", a cultural experience hotel with the setting that the life at that time was preserved in a storehouse. Our hotel consists of three warehouses, "Bushigura", "Gakko Kura", and "Tanbutsu Kura", which are rented as one building. The space incorporates Kakunodate's traditional crafts of kabazaiku and iburi gakko production scenes, textile art such as vegetable dyeing, samurai family crests, etc., to provide a local cultural experience throughout your stay. In addition, decorations, etc. are arranged in cooperation with local shops, etc., and by installing guides in the facility, it also plays a role as a tourist base that encourages excursions. <Social Issues/Customer Issues/Requests> In order to increase the experience value of the facility, we were asked to create stories and propose experiences that can only be found in Kakunodate. <Solution> Establishing the concept of "KURA STAY" where you can experience the life of the time, incorporating items stored in the storehouse before renovation into the interior, and selecting furnishings related to the history of the samurai residence, I added value to the stay itself. In addition, by arranging decorations in cooperation with local traditional crafts and local shops and introducing them with leaflets and commentary captions, we encouraged the strengthening and revitalization of local tours. <Our project members> [Sales and project management] Mitsuhiro Sato [Planning and design] Ikuho Tominaga, Yoichi Honda

"VVG Lifestyle Village" operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate developer, is located in Nanjing ONE MALL in a green urban complex featuring humanism and quality of life. opened in The theme of the facility is nature (earth) such as the sea and the earth, and the space features a large atrium that spans three levels. I wondered if I could expand its appeal. In this “forest”-like space, encounters and connections between people were born, like the activities of diverse organisms and the circulation of nature, and a flow line for walking through the forest was created. 35 rows of huge lattices with the motif of “leaves and branches” were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. By randomly arranging the lights of Taiwan's national flower "plum" to create a "forest" with regularity and irregularity, "VVG Forest" fuses the delicacy of Japan with the sensibility of Taiwan. has been completed. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

Located on the 4th floor of the "BOSS E-ZO FUKUOKA" entertainment complex next to the Fukuoka PayPay Dome, home of the Fukuoka SoftBank Hawks, the new facility is a sports museum focused on "having fun" while conveying the appeal of "baseball man Sadaharu Oh". The museum is a sports museum focusing on "fun" as well as conveying the appeal of "baseball man Sadaharu Oh. In the "Sadaharu Oh History Zone (displays)," the great baseball player Sadaharu Oh's greatness and tumultuous path are presented using the latest displays techniques, and in the "89 Park (interactive attraction)," Sadaharu Oh's desire to "have fun with baseball" is condensed into an interactive attraction, where visitors can enjoy various challenges such as hitting, throwing and catching. The attraction offers a variety of challenges, including hitting, throwing, and catching. The customer's challenge/request] The customer wanted to keep the existing concept of "a future-oriented sports museum that emphasizes communication and enjoyment with the appeal of Sadaharu Oh, a baseball player, at its core," while enriching the content and creating a space with a sense of innovation appropriate for a renewal. Solution: While maintaining the concept of the facility, we aimed to create a museum that would be loved and adored by many people by conveying, through a multifaceted and progressive approach, the opportunity to become familiar with sports and the fun of the game, using the great footsteps of Sadaharu Oh, the baseball man, and the appeal of baseball as the starting point, and providing enjoyment that would energize many people. We were also in charge of digital measures to make the facility more enjoyable, such as voice guidance through a dedicated smartphone app, AR contents, photo frames, and 360-degree videos that can only be seen here. We produced a comprehensive space including planning, production, construction, digital communication, and maintenance management. By integrating real and digital experiences, we created a museum experience that is adaptable to the new normal. The company's depth and breadth of experience, including backup members, was impressive. Although the project did not result in the bizarre ideas we had at the start of the project, we believe that such creativity is important, so we were able to take advantage of the ideas while also taking the practical aspects of the project into proper consideration. In the end, we were able to keep the project within budget while still being creative. ＜Our project members＞ [Sales and project management] Tadahiko Koga [Digital contents planning] Hiroki Mima, Soichi Yoshitake [displays Structure] Koichi Ido [design, layout] Akira Imai, Riho Sawada, Atsuko Okamoto [Production construction] Ryo Hashiguchi, Tomoaki Morita [maintenance management] Takatoshi Nakamura, Nomura Techno Corporation [Operation planning] Ai Ichikawa

Responsible for the environmental concept design and construction of the commercial area facing the departure lobby in conjunction with the expansion of the Tokyo International Airport (Haneda Airport) Terminal 2 international flight facility. Aiming for a symbolic concept design suitable for a new gateway to Japan, we expressed the future "sky" of "Tokyo", which floats in the "sky" like "clouds" and "wind" and melts and changes infinitely. . A countless number of objects constructed with cutting-edge 3D modeling design technology create streamlined silhouettes of clouds and wind, and the gradation of light and colors that move through them creates an infinitely different expression of the sky. ” pops up. For example, the expansive and majestic expression of “clouds” and “wind” that can be felt in the distance is composed of a detailed geometric arrangement of approximately 5,500 belt-like parts when viewed up close. In addition, the time of day and the change of seasons are expressed with the faint and delicate light and color shades of approximately 1,800 uniquely developed lighting fixtures. The dynamism of the Japanese sensibility that repeats fineness and generosity, and the "Japanese aesthetics" that admires the changes of spring, summer, autumn and winter, such as falling snowflakes, waves, autumn breezes and winter skies. By fusing these two elements into a space with a new dimension of technology that has never existed before, we challenged the possibilities of future spaces. <Our project members> [Sales and project management] Kazuyoshi Hikoda [design, layout] Shinjiro Kondo [Production and construction] Miyuki Nakamura, Hiroshi Udagawa, Ryosuke Takada

Ishiya Confectionery Co., Ltd., a confectionery maker that represents Hokkaido and is familiar with Shiroi Koibito. In 1995, the Ishiya Chocolate Factory was built as the headquarters factory building, and the entire facility was named Shiroi Koibito Park. Today, Shiroi Koibito Park, which has become a tourist attraction representing Sapporo, celebrates its 20th anniversary since its opening, and the annual number of visitors has exceeded 700,000. In anticipation of 1 million visitors, the renewal plan has started with the theme of providing surprises and fun by making use of the confectionery factory by improving customer service and adding new entertainment elements. NOMURA oversaw the overall production of the park, produced video content, reviewed the displays plan, concept design the space, produced and construction the new cafe, refurbished the lounge, expanded the hands-on experience area, completely refurbished the factory direct sales store, and revised the signage plan. We produced the space by taking on all planning, designing construction work that covers all areas of the know-how of NOMURA Group. In addition, this time, we did a wide range of creative production, including facility logo concept design, character concept design and new character concept design, advertisement concept design, and package concept design for limited products accompanying renewal. Mainly on the projection mapping tour "Chocotopia House" where you explore the secrets of chocolate with "Dr. It has been reborn as a chocolate entertainment facility where you can learn, taste, and experience [Customer issues / requests] It is important to inherit the antique that is the basic concept design of the entire facility, and to concept design and produce the atmosphere of the existing facility. It is a premise. First of all, it became a big issue to solve the chronic congestion with over 700,000 visitors per year. Another challenge was to create a new attraction, so it was necessary to proceed with the plan by targeting not only tourists from outside Hokkaido, who have been the main tourist destination, but also tourists from within Hokkaido and from abroad. [Solution] First of all, we will set a clear production concept as a guideline, and review displays story and route plan, starting with the start of the attraction, from the tour route to the lounge and shop, so that the customer's route Aimed at relieving congestion. In addition, we aimed to alleviate congestion by dispersing visitor points by increasing the number of attractions, establishing a new café, renovating the lounge, expanding the experience facilities, and expanding the final point of the shop. In addition, we created new characters in content production, and aimed to create new appeal by making full use of the latest production technology such as projection mapping and new diorama models based on new concepts. <Our project members> [Sales and project management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada , Shimon Kato, Sari Suzuki, Mayu Toyoda [Production and construction] Naofumi Sasaya, Ikushige Umemoto [Creative Engineer] Akimitsu Kishi, Kenichi Kishikawa, Tomoji Kawai [Signage Planning] Naoaki Mori (Nomura construction) Cooperation] Mizuki Suzumura (Nomura Techno)

A community place where you can say "Oh!" to connect with "people", "life" and "town". We propose opening the condominium sales center to the community so that local residents and new residents living in condominiums can get to know each other. For the local residents, it is possible to make them feel positive about the huge housing complex that will be built in the future. We aimed to create a place where it would be easy to do. [Customer issues/requests] Early integration of new residents into condominiums and the local community has become a major issue. From this social background, this project was started because the sales center was required to be a starting point for the local community that is suitable for such requests. [Solution] As a starting point for the local community, the sales center is designed to function as a "place" where "people who already live" and "people who will live in the future" can easily drop by and interact with each other. The plan was based on an old-fashioned Japanese house. The "doma" connects the exterior and interior spaces, the "living room" is a place where users can have a conversation, and the "engawa" is a space where people can casually talk to each other. Through these concept design, we were able to visualize the local community and provide lifestyle updates. [Customer's voice] I think that the project was possible because of your company's teamwork, with your cooperation in many aspects such as concept making, planning, introduction of operators, design and construction. I'm really thankful to you. <Our project members> [Sales and project management] Shinpei Watanabe, Yuri Utsugi [Planning] Shoko Miyazaki, Taku Sugimoto [design, layout] Ryo Onishi, Hiroaki Koshizen, Kenta Omoto [Production and construction] Soji Wakasugi Photographed by Co., Ltd. Nacasa and Partners Masato Kono

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous rows of cherry trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors decorated with traditional Japanese craftsmanship and material processing techniques, while adding a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

Moominvalley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. We were in charge of planning, designing, staging planning and construction of the entire park. [Customer issues/themes] Since it will be the world's first permanent Moomin theme park, there is no precedent, and literally what kind of facility should be and what kind of attractions should be there. It was necessary to get approval from the publisher, Moomin Characters, from scratch. In addition, since the scope of responsibility is wide-ranging, we were required to form a team with a large number of people working together. [Solution] The deep understanding of the original by the promotion members and repeated confirmation work with the publishers resulted in a very high evaluation from the publishers, which led to a smooth approval. . In addition, by assigning a promotion team for the entire NOMURA Group, we have created a situation where constant communication can be maintained in all kinds of fields. [Customer's voice] The promotion members have a deep understanding of Moomin's characters and story, and have worked on content production with love, which has earned the trust of the licensor and the approval process has proceeded smoothly. It has been highly rated by guests as "a facility where you can feel the love for the characters." <Our project members> [Sales and project management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning and design] Masaki Kawahara, Kyosuke Horie, Asahi Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Akira Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minoru Konno, Misao Kaneko, Ayaka Hagitani, Mayu Toyoda, Fujie Suzuki [Production and construction] Shunsaku Kimura, Tetsuji Inoue, Tadamitsu Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naoaki Mori, Takeshi Niimi, Naoyuki Kiyomi, Wataru Yoshida [System engineering] Suzuki Kenji, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural calculation work] Kiichi Fujihira

The varves museum is the world's first museum that pursues one theme, varves. “Annual stripes” are stripes of mud that have accumulated on the bottom of the lake over a long period of time. Lake Suigetsu, one of the Five Lakes of Mikata (Fukui Prefecture), is one of the five lakes of scenic beauty in Fukui Prefecture. It is recognized around the world as a measure. Facing the lake, 100 flakes of "shining soil = varves" displays, becoming a symbol of the region beyond the framework of a museum. Landscapes are also one of displays here. You can feel the change of time, and when the sun goes down, displays will change its expression along with the scenery. We produced a harmonious view of the world without borders between displays, architecture, and landscape. [Customer's opinion] "Annual stripes" was an unfamiliar and difficult displays for the general public. displays are easy to understand, and have been highly rated in visitor questionnaires. <Our project members> [Sales and project management] Akihide Inoue [Planning] Kyohei Kishida [concept design] Sho Inanobe [Production and construction] Takeshi Suezaki, Nanae Hori, Riku Murata

Kanda Myojin Cultural Exchange Center "EDOCCO", which we comprehensively produced from concept creation to opening, is a facility that inherits tradition and creates new culture based on the concept of "tradition x innovation". With four floors above ground and one floor below ground, it is a complex facility that has never existed before, including the functions of the shrine's divine bill-giving office. With a multi-purpose hall as the main axis, we hold business presentations and displays on weekdays, and operate 365 days a year as a live house on weekends. In addition, the Japanese cultural experience centered around the preservation of traditional performing arts and traditional crafts is targeted at inbound tourists. It is a facility that incorporates a mechanism to improve the satisfaction of worshipers, such as the introduction of product sales and cafe services that are pleasing to worshipers, while promoting regional cooperation. 【Issue/Theme】 In the future 20 years from now, there are two issues: 40% of temples and shrines are in danger of disappearing due to the declining birthrate and aging population, and the number of Shinto wedding ceremonies is decreasing. This project was started in response to requests for an increase in [Solution] From a plan to inject marketing ideas into the shrine and attract people who have never visited the shrine (young people and inbound people), we added two functions: a multi-purpose hall and a Japanese culture experience studio. This facility was born. The three targets of business, young people, and inbound visitors are visiting, and it is bustling every day. <Our project members> [Producer] Kenichi Sakazume [Sales] Seiji Yamaguchi, Tsuyoshi Inami, Motoo Kawata [Planning] Keita Kobayashi, Toshiko Watanabe [concept design] Ryo Onishi, Eri Okuyama, Nanako Kazujun, Ayumu Sasai [Production] Shige Takahara Yoshi, Atsushi Endo, Hiroki Kimura -Related Links- [News Release] ・Kanda Myojin Cultural Exchange Center “EDOCCO” is produced by Kenichi Sakazume, chief planner of NOMURA, Ltd. Designer Ryo Onishi is in charge of interiors design ・”Toshio Suzuki and Ghibli Exhibition” ] Held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Information published in the media] ・2019.04.09 "Nikkei ESG" May issue 2019.02.06 "Hata Lab"

OMO, a hotel specializing in urban tourism, is a new business category of Hoshino Resorts that was born in the spring of 2018. "OMO7 Asahikawa", which is the first to start operation, is a rebranding project from a long-established local hotel. The brand concept is "a city sightseeing hotel that raises the tension of a trip that goes beyond just sleeping". We proposed a new communication concept design in the hotel market, inlaid with various playful tricks that bring out the appeal of service content that connects travelers and locals and makes walking around town even more appealing.

[Explanation of the project] The municipal central library on the first floor of the Kikuchi City Lifelong Learning Center KiCROSS. We concept design a diverse space that creates a variety of experiences with large curving, undulating bookshelves that are inspired by the flow of the river in Kikuchi Valley, the pride of Kikuchi City. Bookshelves gently separate the space and invite people in, giving the space character from a bustling place near the entrance to a quiet place to indulge in reading. Various places are created by changing the shape of the bookshelf, such as opening a hole, forming a staircase, creating an enclosed space, and so on. Applications such as displays corners, facility VI concept design, library signs, pamphlets, etc. are also ordered and concept design by NOMURA. A maximum of 85,000 books can be stored on open shelves. <Our project members> [Sales and project management] Masanobu Yokoyama [Direction] Kazunobu Nakamura [Planning] Yuichi Kameyama, Mima Inagaki [design, layout] Kazunobu Nakamura [Production and construction] Shunichiro Nagayama, Kensaku Yajima, Koichi Yamada

[Outline of the project] Moxy Hotel, which started with the opening of Moxy Milano in 2014, is a new brand of Marriott International that mainly targets the millennial generation. Under the concept of a boutique hotel for budget-minded travelers, as an innovative brand that combines stylish design and services available at reasonable prices, we offer compact yet fully functional guest rooms and 24-hour vibrancy. With an overflowing lobby space and modern and warm hospitality, we offer a heartfelt, comfortable and energetic hotel life. Moxy Tokyo Kinshicho is a designer's hotel with a touch of practicality that makes it feel like you're visiting downtown Tokyo. <Our project members> [Sales] Kumiko Watanabe, Issei Higashijima [Design] Naoko Ishii, Nao Kameda