Works#Regional revitalization

As Tokyo Skytree celebrates its 10th anniversary in 2021, the 4th floor entrance floor has been renovated to prevent the spread of COVID-19 by creating an easy-to-understand entrance path for customers and reducing the number of face-to-face ticket sales counters. The existing ticket counter was relocated and a new exhibition area, "SKYTREE® ARCHIVES," was opened on July 1, 2021, which introduces the history of the surrounding area, including the Oshiage district where Tokyo Skytree is located, and the role of the displays tower in a chronological format through videos and photos. The "Sumida River Digital Picture Scroll," which was displays on the 1st floor group floor, has been relocated to this area. We were responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and "Sumida River Digital Picture Scroll." We have also been supporting the creation of the space at Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues / Customer Issues / Requests] ・The ticket counter is the first place visited by many people, both domestic and international. Therefore, we received requests for it to be easy for anyone to understand, to have affinity with environmental design, and to improve hospitality and service. ・For "SKYTREE® ARCHIVES," we received requests for concept design and displays method that would interest customers and be easy to understand, with large-scale images, a historical timeline, and actual displays in a limited space. [Solution] ・To clearly communicate the existence of the ticket counter, we placed it facing the 4th floor entrance and gave it a calm, traditional concept design that fits the environment. We also installed an easy-to-see sign at the top and lit the decorative material using cut glass on the back of the counter with indirect lighting, so that it can be intuitively understood even from a distance. ・For "SKYTREE® ARCHIVES," the relevant parties conducted on-site mockups to check the color and size of the graphics, the placement of displays, the lighting plan, etc., to verify the ideal form. It has become a place of learning for visitors to learn about Tokyo Skytree and the surrounding area, and to enjoy the view from Tokyo Skytree, which is built on that history. In addition, by arranging all the pictures in the "Sumida River Digital Picture Scroll" in a continuous manner, the continuity of the scroll is emphasized, and it has been reborn as a more powerful piece of content. The above synergistic effects have made the view from the observation deck even more appealing by smoothly guiding visitors from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and then to the departure gate (elevator platform to the observation deck) and creating a sense of exhilaration. <Our project members> [Sales/Project Management] Hashida Yukinori, Nekoda Hiroki [concept design] Hirata Wakako, Sato Tomoya [Production] Nara Shota, Oikawa Yasuhiko, Sakurai Ryota, Wada Kaoru

In 1991, exactly 30 years ago, River City 21 East Towers was completed as a pioneer of Tokyo waterfront development and a prototype of tower-type high-rise apartment buildings with an emphasis on views. The building is located in Tsukuda 2-chome, Chuo-ku, and although the nearest station is Tsukishima Station, it is an excellent location with smooth access from Tokyo Station and Ginza Station, and is an area with a diverse range of residents. During the Edo period, it was also called Ishikawajima, and in the modern cityscape, you can feel the Showa era history everywhere, such as Tsukishima's unique food culture and shopping streets with a downtown atmosphere, and a unique culture has been formed within the city. This project was planned with the aim of extensively renovating the group of apartment buildings (4 buildings), including the public open space, to welcome new residents and increase the asset value. [Solution] In order to solve the client's problem, we proposed a new concept of "1.5 Place," which is to create a 2nd Place function and a 3rd Place time around the 1st Place, which is the client's home. In addition, by conducting and analyzing a survey of residents, we were able to confirm that there was no discrepancy in the direction of the new rooms and spatial functions and concept design. In particular, to meet the requests of residents that were made clear through the survey analysis, we planned not only to improve the functionality of the entrance, meeting rooms, and lounges, but also to create a co-working space that assumes various ways of living, working, and gathering, and a place where communication can occur. This created a "highly social and altruistic space" and a "space whose value increases over time," which led to increased satisfaction among residents and the realization of new appeal. We also proposed a perspective on the SDGs, and not only solved the sustainable economic and social aspects that are generally discussed, but also took into consideration the living environment such as tradition, culture, and climate by understanding the location and user perspective of this project, and gave meaning to concept design concept and materials, realizing a way that was suitable for this property. In realizing these solutions, each section of our company worked together as a trinity, and by making sure to utilize design, layout planning, research, promotion, and construction capabilities, we were able to respond quickly and accurately to the customer's requests. <Our project members> [Development] Takuya Kitai, Kayu Tatsumi [Sales and project promotion] Kayu Tatsumi, Midori Nakayabu [Research and analysis] Sayuri Murata, Ai Ichikawa [General direction] no.10: Keita Aono [design, layout] no.10: Naoaki Yokoyama, Gen Tomita, Mayu Araki, Asuka Tomioka [Sign and graphic direction] no.10: Asuka Tomioka [Product management] Manabu Fukuda, Takashi Arai [Equipment design] Takaya Ota [Production, construction and site supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage caused by Typhoons No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the potential and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavioral patterns of the riders; and introduction of a new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a questionnaire survey in stages, assuming the cancellation of reservations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

This project is to relocate and build the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the disaster, Ishinomaki City planned to build a complex of cultural facilities, including a theater and a museum, that would become a new cultural hub in the city, and the Ishinomaki City Museum, which would take over from the Ishinomaki Cultural Center, was developed. The concept of the Ishinomaki City Museum is "a museum that disseminates the rich history of Ishinomaki, nurtured by the great rivers and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi Works displays Room, displays room for ancestors connected to Ishinomaki, and a special displays room. displays space experience is characterized by displays that focuses on "landscape" as a new way of being for a history museum, displays that shares "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex cultural facility, and hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history, and there are many ideas in place to draw out the interest and curiosity of visitors from various angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows valuable materials to be borrowed and made public.

Shuri Castle is currently undergoing restoration and reconstruction following a fire that occurred on October 31, 2019. The project aims at the "Reiwa Reiwa Restoration" of Shuri Castle, the identity symbol of Okinawa, through various events and events aimed at the restoration and reconstruction of Shuri Castle, as well as conveying the memory of the fire, the appearance of the restoration that began at the site, and the historical culture of Shuri Castle, while weaving the thoughts of various stakeholders including local residents and prefectural residents, people with Okinawan roots living in and outside Japan, tourists, and those involved in the restoration project. In October 2021, a new viewing deck was set up for public viewing, and our company produced a signage to guide visitors to the toll area, a temporary enclosure graphic to convey the reconstruction work, and an explanatory graphic to convey the activities leading up to the reconstruction and details of Shuri Castle. [Social issues/customer issues/requests] ・ To raise awareness of "Shurijo Seiden Reconstruction" and create expectations for the main construction, and to carry out displays Plan, which conveys the contents of the reconstruction work plan, mainly the outline of the missing garden. ・ To enhance the attractiveness of the museum by weaving the thoughts of visitors and various other entities. ・ As an issue unique to Okinawa, production should be based on the assumption that the specifications can withstand typhoons, hot and humid weather, and salt damage. We have received the above requests and issues. [Solution] The signage used to guide visitors to the toll area was designed to introduce highlights, raise awareness of the restoration of the Seiden, and raise interest in Shuri Castle Park as a whole. In the temporary enclosure in front of the Hosshin-mon Gate at the entrance, we created a concept design that intuitively shows the work and process of reconstruction by tying together graphics that show the appearance of the former main hall of Shuri Castle, the scenes of reconstruction work, and the scenes of modern events. In addition, the detailed explanation attached to the temporary enclosure consists of an explanation of Shuri Castle as it was in its day and the details of the future construction. It is designed to be detachable in consideration of the relocation due to the progress of the construction and in the event of a typhoon. < our company Project Members > [Sales and Project Management] Haruya Miwa, Hiroko Yamase [Planning] Shigeo Fujii, Yuka Sueda [design, layout] Tadashi Yuasa, Misa Sanjoba [Structural Design] Katsumi Tanda [Production and construction] Yoshito Inoue

Launched in 2019, "Marunouchi Street Park" is a social experiment project designed to explore the future of Marunouchi Nakadori Street and how it can be utilized. Based on the spatial concept of "Connecting Summer Streets," the project focused on Marunouchi's distinctive culture, community, and people. Each of the three approximately 300-meter blocks was designed with a unique theme, reflecting the city's unique connections to culture, the community, and people. Block 1, located in front of the Maru Building, was themed "Sports & Relax," creating a wellness street where people can exercise, relax, and refresh themselves, featuring a ping-pong counter and a deck with balance balls. Block 2, themed "Enjoy Eating Out," offers the enjoyment of dining in a parklet surrounded by fairwood while enjoying outdoor live painting by artists based on the SDGs and street piano. Block 3, themed "PARKcation," featured a grass-covered workspace and bicycle counter, reminiscent of swaying grassy hills, and a summer beach resort scene using Okinawan coral sand, all of which were well-received. In terms of safety and health, we implemented special infection control measures, including measures against strong winds from typhoons and building winds, and spraying the entire facility with an antiviral coating. (Event period: August 2-September 12, 2021) Regarding our efforts with fair wood: Cedar and larch Nishikawa lumber thinned in Hanno City, Saitama Prefecture, are used for counters and other fixtures. The design took advantage of the distinctive grain and color of the cedar heartwood, known as "black heart," and structural plywood. After the event, some of the wood used will be reused, and when its usefulness is complete, it will be returned to nature, where it will be recycled for seedlings, reforestation, and forestry. <Our project members> [Project Director] Suzuki Echiyo [Sales Promotion] Ishiyama Shigeyuki, Yamamoto Hitomi [design, layout] Matsubara Miwa, Kaizawa Ayuko, Sudo Ryo, Sakuma Tonoeki [Planning] CIC: Saito Yusuke [Operations Management] CIC: Ando Kaoru [Production] Marumori Yukio, Yamaguchi Yuta, Yoshida Takuto ~Related Links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored NOMURA Co.,Ltd. [Related Projects] ・Marunouchi Street Park 2021 Winter

Launched in 2019, "Marunouchi Street Park" is a social experiment project designed to explore the future of Marunouchi Nakadori Street and how it can be utilized. Based on the spatial concept of "Amazing Winter Streets," the park created three approximately 300-meter blocks, each offering a warm and inviting experience while enjoying illuminations. Block 1, themed "Wonder Dining!", featured a playful area with a glasshouse where visitors could dine while enjoying the illuminations, tree hammocks, and a large chess table. Block 2, themed "Wonder Lounge!", featured a two-story hut serving as both a general information center and shop. It also featured a postbox with a simulated flame for posting purchased Christmas cards, a billiards table under the illuminations, and a fire pit where visitors could relax and enjoy playing street piano. Block 3, themed "Wonder Terrace!", features a "Corridor of Light" covered in mirrors and an "Artists on the Fire Terrace," where artists can create art around a fake fire in a fireplace. (Dates: December 2-25, 2021) Hosted by our company, the "Illumination Tour for the Visually Impaired 2021 Winter" is a walking tour with the theme of "dialogue" that aims to provide a truly comfortable spatial experience for everyone. Volunteer staff will escort visually impaired visitors through three blocks (total length approximately 300 meters) of the beautiful winter illuminations of Nakadori Street, creating a program that will warm both the body and mind and allow them to enjoy the experience through conversations that will warm their hearts and minds. During the "Marunouchi Street Park 2021 Summer" (August-September) event, we observed visually impaired people using the park, so we conducted interviews with people who have been blind since birth. The results included, "The places I want to go are places I've been to once and enjoyed," "I'm nervous about taking the first step when going somewhere new," "I didn't know Marunouchi was a park," and "Because I'm blind, I use my imagination to enjoy things." Therefore, if we could convey the charm of Marunouchi in a friendly and careful manner by "using methods that clearly communicate with the visually impaired" and "providing guidance with reliable support," we believe they will want to "return" and fall even more in love with Marunouchi Nakadori. We also believe that this tour could provide an opportunity for "everyone" to "feel, connect, and spend time with the seasons." This led us to organize this tour. <Our project members> [Project Director] Suzuki Echiyo [Sales] Ishiyama Shigeyuki, Yamamoto Hitomi [Planning] CIC: Saito Yusuke [Operations Management] CIC: Ando Kaoru [concept design] Sakuma Tonoyoshi, Ozawa Kazuki, Matsubara Miwa [Architectural Advisor] NAU: Okamoto Kiwami [Production] Marumori Yukio, Sasaki Ikuya, Yamaguchi Yuta, Kawashima Ayaka ~Related Links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored NOMURA Co.,Ltd. [Related Projects] ・Marunouchi Street Park 2021 Summer

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" reminiscent of the "music city" has been added to the existing design, and the new center court has been renovated as a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

The area around Tokyo Station is a city with many different aspects, where history, the future, and culture coexist. In the area, the year-end light event has become an annual winter tradition since the Tokyo Millenario in 1999. In 2021, which has been marked by many hardships, we have created a theme of "scenery at dawn" by painting the Marunouchi Building of Tokyo Station, the Marunouchi Central Plaza of Tokyo Station, and Gyoko-dori Street with gentle light, allowing visitors to feel the dawn of a new era. [Social Issues/Customer Issues/Requests] We received a request to send a positive message to society and reduce carbon dioxide emissions through a special light-up of the Marunouchi Building of Tokyo Station, a historic building that can be said to be the face of Tokyo. [Solution] We created a color light-up with colors that evoke the "sky at dawn" from the Marunouchi Building of Tokyo Station to the station square and Gyoko-dori Street. For the lighting effects on the trees, we chose to use rental lighting equipment rather than string illumination, as this method would minimize industrial waste, have less impact on the growth of the trees, and reduce costs. <Our project members> [Sales/Project Management] Ken Kumagai [Planning/ concept design /Direction] CIC: Ryuji Tsuyama [Product Direction] Ken Kobayashi, Takahiro Chiba

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and to transform it into a new select store zone that offers proposals that are one step ahead of customers' lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place where customers of all ages with next-generation values can feel "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, 90% of the main traffic lines were to be used by existing lines, and an upcycling of the environment was required. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAR Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision is a plaza that transmits information about events and tenants to the people of the city, as a plaza that transmits information about the facility at the northernmost point of the facility. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop of "Okomeburan" by Shinmei Group, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with the vision of "organizing your daily life." This store aims to be a new urban store consisting of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomeburan's products are made with the utmost care from the manufacturing process to the transportation process. In order to maximize the appeal of the products, we devised a "FACTORY SHOP" that adds displays function to the conventional sales and cafe functions. We added an displays function that clearly conveys the manufacturing process, and a function that allows you to touch and learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition, we have concept design a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as a space that will convey the product development process that you cannot usually see. Our company has been involved in Okome Buran since its first store (Lucua Osaka), which opened in February 2021, and in addition to designing and construction the stores, we have been providing general support, including rebranding to set the brand name and vision, and supervising logo and packaging concept design, as well as product and cafe menu development.

This is a new tourist information center built in the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in number, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, was closed and moved to a new location within the same station premises and expanded. [Social issues / Customer issues / Requests] The requests included creating a space that is easy for travelers to use and comfortable, preparing the hardware and software of a digital signage system with updateable content so that travelers themselves can search for tourist information, setting up a facility that takes into consideration the installation of foreign currency exchange machines and other equipment for foreign travelers, and creating an information center that meets the highest standard of "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, we proposed a plan with the goal of creating an information center that can be used even in the with-COVID era. Based on the concept of "Kyushu's gateway where you can experience Japan," we proposed a design that expresses the advanced spirit of Kitakyushu, a mecca for manufacturing, while also incorporating the traditional concept design of the castle town of Kokura, and carefully selected interiors materials to maintain a safe and clean concept design. The proposed functions include a non-contact face-to-face system using monitors, a system that allows travelers to upload and publish travel information using SNS, and an arrangement in which the entire glass surface of the exterior wall becomes a signage that promotes the attractions of Kitakyushu at night, and these were all adopted. The innovative concept design is unified with Kitakyushu's signature design and a clean white color, and the entire glass wall creates a bright, open, and welcoming atmosphere. While the concept design blends in with the modern station premises with a gray base, it also asserts itself as an information center by incorporating concept design inspired by Kokura weaving and elements of bustle. At JR Kokura Station, the gateway to Kitakyushu, the concept design is symbolic of the city, conveying the charm of Kitakyushu to customers both in and out of Japan and raising expectations for the trip. [Customer feedback] concept design reflected the space that the city wanted to create as a tourist information center, based on the services to be provided, and they created a tourist information center worthy of being the "gateway to Kitakyushu City." Despite the constraints of being located inside a station, they were able to solve many issues with their rich imagination and high technical skills. We hope that this facility will be used by more tourists visiting the city than ever before. *1. About the JNTO-certified foreign tourist information center certification system: JNTO has been operating a foreign tourist information center certification system since fiscal 2012, based on the "Guidelines for the establishment and operation of foreign tourist information centers (established in January 2012, revised in April 2018)" established by the Japan Tourism Agency. This certification system certifies information centers into three categories and partner facilities based on location, functions, etc. The certification is renewed every three years, and by providing support services such as interpretation services and training sessions by JNTO, we aim to enhance the functions and quality of JNTO-certified foreign tourist information centers nationwide. *2. The highest standard, "Category 3," means: English support is available at all times. Additionally, there is a system in place that allows guidance to be provided in two or more languages other than English at all times. National-level tourist information is provided. Open all year round in principle. Wi-Fi is available. Located in a gateway or location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Soeda Satoru [Sales and project management] Soeda Satoru [Planning, design, layout] Nishimura Chieri [Production and construction] Hijikuro Kazuya

As a hotel that introduces "Kyoto Toji Temple" in an easy-to-understand manner that cannot be fully enjoyed in a one-time sightseeing trip, the little-known Buddha statue mandala is illustrated, and you can walk around the city freely opening and closing while comparing the old and the modern. In the lobby, we installed a map, a large table where you can copy sutras with sand, and a wall artwork of Buddha smiling with a motion sensor. In addition, the full-size pillar with a motif of a five-storied pagoda was used as a bookshelf to impart wisdom because the actual central pillar itself is a mandala.

Hotel Okura Kyoto Okazaki Bettei, the first Hotel Okura brand in Japan in about 20 years, opened on January 20, 2022. Our spatial concept design team "RENS" provided the overall direction of the interior and was responsible for the interiors construction and FF&E construction. Kyoto is home to many world-renowned traditional crafts created by artisans using techniques that have been passed down since ancient times. We have created a hotel that connects these traditional crafts to the future and allows you to feel their further potential. In collaboration with "GO ON," a project unit consisting of six successors of Kyoto's traditional crafts, we have created a small, luxurious space filled with new crafts. This hotel is reminiscent of an adult hideaway and offers a tranquil moment, allowing you to enjoy a soothing stay in the beauty of modern Kyoto.