Works#Regional revitalization

Marunouchi Street Park, which began in 2019, is a social experiment project to examine the future state and utilization of Marunouchi Nakadori. In winter, the spatial concept was "Amazing Winter Street," and scenes were created in three blocks spanning approximately 300 meters, where visitors could feel the warmth with all five senses while enjoying the illuminations. Block 1 was themed "Wonder Dining!" and featured a playful area with a glass house where visitors could dine while enjoying the illuminations, tree hammocks, and big chess. Block 2 was themed "Wonder Lounge!" and featured a two-story hut that served as a general information center and shop, a postbox with a simulated flame for posting purchased Christmas cards, a billiards table that could be enjoyed under the illuminations, and a fire pit where visitors could relax and enjoy the street piano. Block 3 is themed "Wonder Terrace!" and features a "Corridor of Light" covered with mirrors and an "Artists in Fire Terrace" where artists can work around a fake fire in the fireplace. (Date: 2021/12/2-12/25) "Illumination Tour for the Visually Impaired 2021 Winter" hosted by our company This tour is based on the theme of "dialogue" and is a walking tour that allows "everyone" to truly experience a "comfortable space". Volunteer staff will escort the visually impaired to the three blocks (total length approximately 300m) of Nakadori Street in winter, which is beautifully illuminated. We aimed to create a program that allows people with visual impairments to enjoy the beautiful illuminations through conversations that warm the body and mind. During the "Marunouchi Street Park 2021 Summer" (August-September) event, visually impaired people were seen using the park, so we conducted interviews with people who are visually impaired from birth. The results were: "The places I want to go are places I've been to once and enjoyed," "I'm nervous about taking the first step when going to a new place," "I didn't know Marunouchi was a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, if we can kindly and carefully convey the charm of Marunouchi by "using a method of announcements that can be properly conveyed to visually impaired people" and "providing guidance with reliable support," they will want to "go again" and will love Marunouchi Nakadori even more. And we decided to hold this tour with the hope that it will be an opportunity for "everyone" to "feel, connect, and spend the seasons." <Our project members> [Project Director] Suzuki Echiyo [Sales] Ishiyama Shigeyuki, Yamamoto Hitomi [Planning] CIC: Saito Yusuke [Operations management] CIC: Ando Kaoru [concept design] Sakuma Tonoyoshi, Ozawa Kazuki, Matsubara Miwa [Architectural advisor] NAU: Okamoto Kiwami [Production] Marumori Yukio, Sasaki Ikuya, Yamaguchi Yuta, Kawashima Ayaka ~Related links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored by NOMURA [Related achievements] ・Marunouchi Street Park 2021 Summer

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" reminiscent of the "music city" has been added to the existing design, and the new center court has been renovated as a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

The area around Tokyo Station is a city with many different aspects, where history, the future, and culture coexist. In the area, the year-end light event has become an annual winter tradition since the Tokyo Millenario in 1999. In 2021, which has been marked by many hardships, we have created a theme of "scenery at dawn" by painting the Marunouchi Building of Tokyo Station, the Marunouchi Central Plaza of Tokyo Station, and Gyoko-dori Street with gentle light, allowing visitors to feel the dawn of a new era. [Social Issues/Customer Issues/Requests] We received a request to send a positive message to society and reduce carbon dioxide emissions through a special light-up of the Marunouchi Building of Tokyo Station, a historic building that can be said to be the face of Tokyo. [Solution] We created a color light-up with colors that evoke the "sky at dawn" from the Marunouchi Building of Tokyo Station to the station square and Gyoko-dori Street. For the lighting effects on the trees, we chose to use rental lighting equipment rather than string illumination, as this method would minimize industrial waste, have less impact on the growth of the trees, and reduce costs. <Our project members> [Sales/Project Management] Ken Kumagai [Planning/ concept design /Direction] CIC: Ryuji Tsuyama [Product Direction] Ken Kobayashi, Takahiro Chiba

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and to transform it into a new select store zone that offers proposals that are one step ahead of customers' lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place where customers of all ages with next-generation values can feel "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, 90% of the main traffic lines were to be used by existing lines, and an upcycling of the environment was required. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAR Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision is a plaza that transmits information about events and tenants to the people of the city, as a plaza that transmits information about the facility at the northernmost point of the facility. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop of "Okomeburan" by Shinmei Group, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with the vision of "organizing your daily life." This store aims to be a new urban store consisting of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomeburan's products are made with the utmost care from the manufacturing process to the transportation process. In order to maximize the appeal of the products, we devised a "FACTORY SHOP" that adds displays function to the conventional sales and cafe functions. We added an displays function that clearly conveys the manufacturing process, and a function that allows you to touch and learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition, we have concept design a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as a space that will convey the product development process that you cannot usually see. Our company has been involved in Okome Buran since its first store (Lucua Osaka), which opened in February 2021, and in addition to designing and construction the stores, we have been providing general support, including rebranding to set the brand name and vision, and supervising logo and packaging concept design, as well as product and cafe menu development.

This is a new tourist information center built in the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in number, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, was closed and moved to a new location within the same station premises and expanded. [Social issues / Customer issues / Requests] The requests included creating a space that is easy for travelers to use and comfortable, preparing the hardware and software of a digital signage system with updateable content so that travelers themselves can search for tourist information, setting up a facility that takes into consideration the installation of foreign currency exchange machines and other equipment for foreign travelers, and creating an information center that meets the highest standard of "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, we proposed a plan with the goal of creating an information center that can be used even in the with-COVID era. Based on the concept of "Kyushu's gateway where you can experience Japan," we proposed a design that expresses the advanced spirit of Kitakyushu, a mecca for manufacturing, while also incorporating the traditional concept design of the castle town of Kokura, and carefully selected interiors materials to maintain a safe and clean concept design. The proposed functions include a non-contact face-to-face system using monitors, a system that allows travelers to upload and publish travel information using SNS, and an arrangement in which the entire glass surface of the exterior wall becomes a signage that promotes the attractions of Kitakyushu at night, and these were all adopted. The innovative concept design is unified with Kitakyushu's signature design and a clean white color, and the entire glass wall creates a bright, open, and welcoming atmosphere. While the concept design blends in with the modern station premises with a gray base, it also asserts itself as an information center by incorporating concept design inspired by Kokura weaving and elements of bustle. At JR Kokura Station, the gateway to Kitakyushu, the concept design is symbolic of the city, conveying the charm of Kitakyushu to customers both in and out of Japan and raising expectations for the trip. [Customer feedback] concept design reflected the space that the city wanted to create as a tourist information center, based on the services to be provided, and they created a tourist information center worthy of being the "gateway to Kitakyushu City." Despite the constraints of being located inside a station, they were able to solve many issues with their rich imagination and high technical skills. We hope that this facility will be used by more tourists visiting the city than ever before. *1. About the JNTO-certified foreign tourist information center certification system: JNTO has been operating a foreign tourist information center certification system since fiscal 2012, based on the "Guidelines for the establishment and operation of foreign tourist information centers (established in January 2012, revised in April 2018)" established by the Japan Tourism Agency. This certification system certifies information centers into three categories and partner facilities based on location, functions, etc. The certification is renewed every three years, and by providing support services such as interpretation services and training sessions by JNTO, we aim to enhance the functions and quality of JNTO-certified foreign tourist information centers nationwide. *2. The highest standard, "Category 3," means: English support is available at all times. Additionally, there is a system in place that allows guidance to be provided in two or more languages other than English at all times. National-level tourist information is provided. Open all year round in principle. Wi-Fi is available. Located in a gateway or location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Soeda Satoru [Sales and project management] Soeda Satoru [Planning, design, layout] Nishimura Chieri [Production and construction] Hijikuro Kazuya

As a hotel that introduces "Kyoto Toji Temple" in an easy-to-understand manner that cannot be fully enjoyed in a one-time sightseeing trip, the little-known Buddha statue mandala is illustrated, and you can walk around the city freely opening and closing while comparing the old and the modern. In the lobby, we installed a map, a large table where you can copy sutras with sand, and a wall artwork of Buddha smiling with a motion sensor. In addition, the full-size pillar with a motif of a five-storied pagoda was used as a bookshelf to impart wisdom because the actual central pillar itself is a mandala.

Hotel Okura Kyoto Okazaki Bettei, the first Hotel Okura brand in Japan in about 20 years, opened on January 20, 2022. Our spatial concept design team "RENS" provided the overall direction of the interior and was responsible for the interiors construction and FF&E construction. Kyoto is home to many world-renowned traditional crafts created by artisans using techniques that have been passed down since ancient times. We have created a hotel that connects these traditional crafts to the future and allows you to feel their further potential. In collaboration with "GO ON," a project unit consisting of six successors of Kyoto's traditional crafts, we have created a small, luxurious space filled with new crafts. This hotel is reminiscent of an adult hideaway and offers a tranquil moment, allowing you to enjoy a soothing stay in the beauty of modern Kyoto.

Atsuta Shrine is a shrine that enshrines Kusanagi-no-mitsurugi, one of the three sacred treasures, and swords have been donated to the shrine throughout the ages. Kusanagikan, a treasure trove of swords, is a sword exhibition hall unique to Atsuta Shrine, housing approximately 450 swords that have been dedicated to the gods with prayer since ancient times, including swords designated as national treasures and important cultural properties. In addition to swords, you can also view paintings and historical documents related to swords. There is also displays corner where you can feel the weight of two large swords, the Shumei Sueno Aoe (Taro Tachi) and Chiyozuru Kuniyasu (Jiro Tachi), made to the actual length and weight. We were in charge of the graphics in the hall, explanations for the sword displays, and video production. The video was based on the theme of "Kusanagi-no-mitsurugi - the myth of its transmission," which is also the origin of the name Kusanagikan. The myth of the birth of Kusanagi Sword and the origin myth of the shrine it enshrines are presented in a graceful picture scroll style. The background music was also carefully considered, beginning with the melody of an ancient Japanese gagaku instrument and adding the sounds of an orchestra to convey the magnificent moment of the birth of the shrine. The explanatory monitor for the sword displays follows the theory of sword displays appreciation, but by using larger letters and more furigana, it is easier to read for a wider range of ages. <Our project members> [Sales] Yamamoto Izumiichiro, Watanabe Kyoko [Planning, graphic direction, video direction] Shimokuni Yuki [Fixture concept design] Miyake Dairo

The former Suzuki residence, a large mansion consisting of a main house and three storehouses in the Toi district of Nishiizu, has been loved as a central presence in the area since the Edo period. With the "value of spending time with ancient beauty" in mind, we renovated each building and exterior structure to create an auberge with two accommodation rooms. The main house's closed-in layout was revised to expand the space up, down, left and right to ensure modern comfort. We wanted to preserve the atmosphere of the past by taking advantage of the spatial individuality of each of the three storehouses and adding minimal concept design, so we renovated two of them into accommodation buildings with luxurious outdoor open-air baths, and one of them functions as a lounge and spa. By combining it with the surrounding accommodation facilities, we have realized an auberge that blends into the local community and is loved by everyone. [Social issues / Customer issues / Requests] Toi has long been popular as a hot spring inn town, but there is a small variety of restaurants, and there are no cafes that serve as tourist bases or tourist content that makes use of Nishiizu's food resources, so the lack of tourist spending by tourists has been a long-standing issue. The company's request was that the development of this facility should not be prioritized for profitability, but rather for it to be beneficial to the region, and that it should be accepted and loved by tourists and local residents alike. [Solution] We felt that we needed to respect the time that the buildings had accumulated on this land, find the unique character of each building, and create concept design that could transform it into an attractive feature. We reviewed the layout while taking into consideration the structural burden of the existing unsuitable buildings, and respected the unique character of each building, such as the deep trusswork of the main building, the roughly painted plastered walls of the first storehouse, which served as a lounge, the dynamic one-room space of the second storehouse, and the vertical expanse of the second storehouse with its clay walls hidden behind the wooden walls. By respecting the unique character of each building, it became the very charm of each facility. [Customer's comments] As a result of the extremely high-quality concept design and construction techniques used to renovate the former Suzuki residence, which represents the history of Toi, in a short delivery period, not only tourists who come to "LOQUAT Nishiizu" but also local residents visit the facility almost every day, and it has become a place of relaxation that provides a little richness in their daily lives. Not only the accommodation building, but also the restaurant, bakery and gelateria are busy and full to capacity every day. <Our project members> [Sales/Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [design, layout] Norio Koito, Hiroshi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production/ construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

The Shitara Town Oku-Mikawa Folk Museum, which was nurtured by the rich nature of the mountainous region of Aichi Prefecture, inherits the message of the old museum, "Conveying the life and spirit of our hometown." It is attached to the newly built Shitara Roadside Station and has been completely renovated as a core facility for town development. displays space is filled with local treasures and numerous valuable materials that have been collected since the Taisho period. The displays space is modularized with cypress latticework from Shitara Town, which is easy to update and can be used as a spatial infrastructure unique to the region in the future. Visitors can learn about the diversity of living things, archaeology and history from the rich forest scenery, and the wisdom of living that is still passed down today, surrounded by a rich collection of folklore. We aimed to raise awareness of sustainable lifestyles by creating and expressing the relationship between actions and changes in consciousness from the relationship between makers and users. [Social issues / Customer issues / Requests] 1) Creation of facilities by expanding the use of materials produced in Shitara Town, in line with the town's comprehensive plan and forest creation plan. 2) Exhibit tens of thousands of displays inherited from the old local museum, and create a rich displays environment. 3) Located at the southern gateway, guide to the northern part and local resources, and regenerate as a field museum. 4) Reuse of handmade displays from the old local museum, visualization of the inherited spirit of "Yui". 5) Video archive of local resources, including "Tamine Dengaku", a nationally designated important intangible folk cultural property. [Solution] displays room of the Oku-Mikawa Local Museum, which follows Shitara Town's guidelines, is made of cypress wood produced in Shitara Town, which is processed into a lattice structure and installed on-site. The folk materials on displays are a collection of handcrafted folk tools made from wood from the Edo to Taisho and Showa periods, which are preserved and passed down. It is concept design as a space unique to the region that conveys a message, considering the awareness and value of the rich forests of people who are connected over 100 years. displays begins with a diorama recreating a rich forest scene, and then goes on to learn about the region's natural history, archaeology, and history, including the diversity of creatures and geology, while recreating scenes of life in the past in folklore. It expresses the spirit of "yui" and makes the folk tool collection feel lively. displays allow visitors to experience the "life and spirit of the hometown" and convey the wisdom and ingenuity of our ancestors who survived in the harsh mountainous areas. [Customer feedback] Your company's extensive experience and technology have enabled us to meet a wide range of challenges, including the continuation of the old building's "communicating the life and spirit of the hometown," the easy-to-understand displays theme structure, the ability to update displays, and the use of materials produced in Shitara Town. <Our project members> [Sales and project management] Tetsuya Kurita, Teruko Takai [concept design direction] Shunsuke Shimizu [Planning, design, layout] Koichi Ido, Yoichi Miyakoshi, Nobuyuki Endo [Production and construction] Koichiro Takahashi, Takeshi Suezaki

An experience-based food park for green tea, agriculture, and tourism. It is one of the largest markets in the prefecture, consisting of a market, restaurant, cafe, kids park, and tenant stores. The aim was to increase the income of local farmers and create a place that would become a hub for local tourism, and it was carried out as a four-party collaboration project involving the Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd. Our company was involved in everything from the basic and implementation plans to design, layout, construction, and tenant leasing. This project was produced by the Tokonatsu Infantry Corps, and we established a design JV with our company as the lead company, and played a central role in promoting the project up to its opening. [Social issues/customer issues/requests] The keywords are [agricultural promotion] and [regional promotion]. This region is one of the leading green tea producing areas in Japan, and tea farmers are absolutely confident in the quality of their tea, but as people are increasingly turning away from green tea, they had the challenge of not knowing how to promote its value or sell it. In addition, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River Basin, there was an issue of not being able to attract as many tourists as desired, so the goal was to create a base that would become a tourism hub for the region. We tackled the issues of creating a place where local farmers could sell their specialty products with confidence by promoting them in an attractive way, and creating a place where local people could recognize the charm of their local area and be proud of it. [Solution] 1. To be loved by the locals. 2. To make use of local resources. 3. To communicate in an easy-to-understand way We communicated the idea that what is "natural" to the region and farmers is valuable and attractive to people in other regions. By adding entertainment and concept design to it and creating a unique experience, we added value and made it into an attractive product and service. A new Oigawa Railway station was also opened, and it became a hot topic as a complex commercial facility that had never been seen in the region before, and it is bustling with many customers every day. <Our project members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production and construction] Yoshiyuki Nakamura, Yuuki Saiki, Akihiro Yoshida, Sora Udagawa, Junhiro Kawatani [Leasing] Aya Nishimoto

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

At the Kyushu Aso Factory, which is Koikeya's first production base in Kyushu, as part of an effort to bring smiles to the people of Kumamoto and Kyushu, the company has established the "Koikeya GOGO! Factory," where customers can experience the company's history and commitment since its founding while touring the factory and making their own original potato chips. This facility is designed to promote the appeal of Koikeya to local residents through factory tours at the Kyushu Aso Factory. [Social Issues/Customer Issues/Requests] As the company is located in Mashiki Town, an area that was damaged by the Kumamoto earthquake, the company wanted to create jobs by operating the new factory and to produce high-value-added products as well as standard products, which would contribute to the recovery and revitalization of the region. As part of this effort to bring smiles to the people of Kyushu, including Kumamoto, the company planned to set up a facility where customers can experience the company's history and commitment since its founding while touring the factory and making their own original potato chips. [Solution] In order to convey the image of the "New Koikeya" as a "long-established potato chip store" that was rebranded in 2016, we used a noren curtain at the entrance and placed a huge graphic called "Koikeya Cultural Philosophy Map" that shows the history. In addition, when visitors enter the facility, they are greeted by a bright and white space, expressing the fact that Koikeya is creating "even more delicious" with the spirit of "Go! Go! Go!". The original potato chip making experience was also done in a "chef's style" using a square-shaped counter, and we placed emphasis on communication with visitors. [Customer feedback] They created a high-quality facility within a very short delivery period. They had a very good understanding of our commitment and the corporate image we were aiming for, and they were able to express it in the product. We hope that we can make great use of this as a place to communicate with the local community in the future. <Our project members> [Sales/Project Management] Hitomi Ariga [Planning] Tomoko Yanagihara, Mina Mochizuki [concept design] Noriaki Tamura, Akika Yamada [Graphics] Daishin Teruyoshi [Production] Tomoaki Morita