HU Bioness Complex

The mission of the HU Group is to create new value in healthcare. The symbol of this is the HU Bioness Complex, the core facility for the healthcare business. This is a place where the future of all life is created through the fusion of bio, the data of life, and business, which is the fusion of creativity that brings about innovation in the industry.
In order to realize the facility concept of “connect, show, and nurture”, we concept design the working environment for our employees, plan and produce spaces and content that guide guests to the value provided by our facility, name the facility, and develop the facility. As a "communication concept design", I was in overall charge of branding such as logos and signs, as well as promotion and operation of novelties, leaflets, and opening events.

In order to contribute to the future of people's health and medical care through the creation of new value in healthcare, we will pursue (connect) group synergies, have (show) hospitality functions that have an impact on society, and define our business domain as "clinical." Taking a step forward from "a presence that has continued to support medical care centered on examinations", we embody (hagukumu) the desire to face each and every person and deliver optimal healthcare to all people. I was asked to create.

In order to connect people with various knowledge and realize the "HU Group way of working" = "co-creative way of working", we proposed creating a working environment that will bring about a change in the mindset of employees.
Furthermore, we will share the rich knowledge and technology of the HU Group with society as a “story to revitalize the world”, implement attractive content, and create a base where new co-creation of healthcare is fostered. I demonstrated and tenaciously proposed.