Shunsuke Hashimoto, who joined the company in 2019 as an experienced recruit and currently belongs to the New Area Project Development Department of the Business Produce Headquarters. Utilizing the experience and personal connections I have cultivated in my previous job, I am mainly involved in the development of new fields related to healthcare. Hashimoto, who says that he feels that NOMURA has a high ability to solve social issues, talks about the appeal of working at Nomura, looking back on his time since joining the company.
.png)
The Business Produce Headquarters is a department newly established in 2021. It was established with the goal of creating new businesses. With a total of about 150 people, we are promoting a wide range of operations such as public-private partnership projects, development of commercial facilities, tenant leasing, content business, and public relations.
Among them, the New Domain Project Development Department, as the name suggests, is a department that pioneers new business domains. Therefore, Hashimoto is involved in developing new customers and partner companies, developing medium- to long-term projects, etc., centering on themes such as healthcare, well-being, and mobility.
Hashimoto: For example, as of March 2023, in Koshimizu-cho, Hokkaido, a municipality with a population of about 4,500, facing the Sea of Okhotsk, a government office building reconstruction project is underway. We aim to create a “bustling space” by providing a place, providing health and growth, and providing peace of mind that the place used on a daily basis can be used even in the event of a disaster.
In order to realize this, together with Renaissance (*), which is collaborating in the development of facilities with the theme of health, we have established a fitness gym, coin laundry, cafe, and community space that can be easily used by both townspeople and out-of-towners. We are promoting the creation of a space for a government office that is not in the city.
In the project that started in May 2020, we have been involved from the basic planning stage of the lively space, listening to the opinions of local organizations and townspeople representatives, and considering the functions that should be introduced.
Currently, we are working on the overall concept design of the new government building, the name of the facility, and the development of the logo.Aiming for sustainable management, we are working with government officials, the Chamber of Commerce, and local NPOs that are contracted to manage the building together with related companies such as Renaissance. We are providing support for the start-up of operations.”
Hashimoto is the project manager (PM) for this project. I have been working on the project in cooperation with not only the members of the company but also the people in charge of many related companies.
Hashimoto ``There are two planners in charge of planning, a designer who concept design the government building, and a graphic designer who creates logos and graphics, and a total of four people are participating from the head office. I am in charge of this, working with the sales and construction teams of the same branch.”
At the same time, Hashimoto is working to create new business in the mobility field, where new next-generation vehicles and services are appearing one after another, and is building relationships with various places. He talks about the future where healthcare and next-generation mobility overlap.
Hashimoto: I believe that healthcare and mobility go very well together. Public spaces and well-being spaces must be accessible to people who have difficulty moving around on their own, such as children and the elderly. In that sense, I believe that mobility spaces that connect base locations and homes, as well as bases and bases, are extremely important.
So far, NOMURA has developed many bases and space creation. We are working on market development in the new mobility area, thinking that it will increase even further.”
* A seminar introducing a project in Koshimizu Town, Hokkaido, Detailed report on Nomulog doing
* Renaissance and NOMURA are collaborating on facility development under the theme of "health." Click here for details
After graduating from university, Hashimoto got a job at a major hotel management company and was in charge of sales. After that, I changed jobs to a nursing care management company and was involved in the development of more than 200 facilities in about 10 years, from small-scale rehabilitation fitness to large-scale senior residences.
In 2018, Hashimoto decided to change jobs to NOMURA. In my previous job, while working on new business development and facility development, I was developing facilities by packaging them to make facility development more efficient. The reason for this is that in such a situation, I gradually wanted to acquire new knowledge and expand my network.
Hashimoto: At the time, NOMURA offered me a development and sales job, and I was fascinated by the fact that I would be involved with various companies from the planning stage of business development.
When I joined NOMURA, healthcare was an unexplored field. I say that the corona misfortune has become a turning point.
Hashimoto: The corona crisis had a big impact on the work of the entire company.So, when developing new customers, one of the themes that the company raised was healthcare. I never imagined that I would not be able to meet new customers at all due to the corona crisis, so I contacted people I knew in the past, and found that I had both experience and connections in the healthcare field for business and facility development. As a result, the number of jobs in that field naturally expanded.”
After joining the company, Hashimoto has established various matchings in the leasing business (*) by making use of his wide network of contacts in facility development at his previous job. A project that left a particularly strong impression on me was Japan's largest esports park, RED° TOKYO TOWER, which opened in Tokyo Tower Foot Town in April 2022.
Hashimoto: "RED゜TOKYO TOWER" is a "different dimension entertainment" packed with play in every scene, such as playing the latest game titles and enjoying competitions and events at the stadium equipped with the world's most advanced XR technology. It is a facility that is a hot topic as an “experience space”.
After several leasing contracts were concluded within the business division to which I belonged at the time, individual consultations regarding leasing began to come from sales representatives in each department. It all started when the sales team in charge of Tokyo Tower approached me and asked me to cooperate in introducing new tenants to a large section of the building that was vacant.
In order to take advantage of the excellent location of Tokyo Tower, we brought the plan to a customer who operates a hotel where they can experience e-sports. led to the launch of The leasing business is more than just a real estate introduction. It was a project that I felt would lead to a valuable business only when our desires and the customer's desires match."
* Leasing: Business that supports the rental of commercial real estate
.png)
The first project in the healthcare field that Hashimoto worked on after joining the company was branding work for a clinic mall. It was triggered by a consultation I received from a company I had a relationship with for 10 years at my previous job.
Hashimoto “We received a consultation from a company that operates dispensing pharmacies nationwide that they wanted to develop a clinic mall that had never existed before. However, we have successfully received an order for planning work.”
The medical and nursing care industry is characterized by stricter regulations than other industries. While people who have been working in the industry for many years tend to have a narrow perspective, I feel that NOMURA 's strength lies in creating spaces from the end-user's point of view, with high creativity such as concept design and planning capabilities. , says that there are many situations where the experience cultivated in the previous job can be used.
Hashimoto “Compared to the areas where NOMURA has been strong so far, I think there are few companies in the healthcare area that have sufficient budgets for planning and concept design fees. In order to pass through, it is necessary to have a convincing internal explanation for placing an order to NOMURA
In my previous job, I was in charge of facility development on the client's side, so I had the experience of getting approval from the board of directors before placing an order for design or construction. I can understand how difficult it is to obtain internal approval before placing an order, so I think my strength is that I can clear the hurdles one by one while thinking together with the person in charge.
Especially for new client companies in the healthcare field, many of them are new to hiring a planning and concept design company, so I feel that my experience at my previous job is useful.”
Hashimoto says that the number of healthcare-related projects has been increasing in recent years. For example, a health-themed new business development project for a commercial facility in a rural area is currently underway.
Hashimoto: Especially in rural areas, the declining birthrate and aging population are remarkable. .
Naturally, not only will the number of shopping refugees increase, but employment will also disappear, leading to a decline in the economic activities of local governments. This is a social problem that can occur all over Japan in the future. Therefore, we are promoting efforts to extend the healthy life expectancy of elderly people living in the community and to support the development of preschoolers by making familiar commercial facilities a health base.
Specifically, in a surplus corner of the commercial facility, we will establish a zone that concentrates health care-related functions centered on a fitness gym that can be visited without purpose. We would like elderly people and parents with preschool children to feel free to drop by while shopping there.
As the frequency of store visits will increase, we are considering creating a sustainable system that will eventually contribute to the sales of our main business, commercial facilities, and at the same time, will lead to the maintenance and expansion of employment in the town.”
In addition, Hashimoto is working with Renaissance, which is working together on a government building reconstruction project in Koshimizu Town, Hokkaido, and is also involved in healthy community development work that solves various issues faced by local governments, such as the declining birthrate and aging population, nursing care prevention, and child development support. increase. NOMURA 's healthcare business is expanding, regardless of whether it is public or private.
.png)
▲ Spatial image of the new government building in Koshimizu-cho, Hokkaido. A part of the lively space where people from inside and outside the town gather
Hashimoto says that regardless of the industry, business companies are no longer able to solve problems on their own. While touching on NOMURA 's strengths, we will look at the business in the healthcare field as follows.
Hashimoto: NOMURA has a history of handling a wide variety of projects for a wide range of customers, and we have experience that other companies don't have. It is possible for me to solve problems faced by operating companies with new approaches, starting from ideas that I would have never thought of.
I am currently involved in a project in Koshimizu Town, Hokkaido, but I feel that I am accumulating knowledge that can be applied to other local governments. After the opening of the new government building in May 2023, I would like to develop a similar model nationwide and have NOMURA actively involved in the planning and concept design of the space, which will lead to the resolution of regional issues. "
In addition, Hashimoto says that he wants to work on a wide range of businesses, not just healthcare.
Hashimoto: It's been 4 years since I joined the company, but I feel that I've met the most people and done a lot of work in my working life. Manufacturers, multiple stores, workplaces, hotels, public facilities. I have been involved in a variety of fields, and I NOMURA like to continue to seamlessly take on the challenge of a wide variety of tasks. I would like to offer it to you."
Joined NOMURA in 2019. He was in charge of business development and facility development at his previous job at a major hotel management company and nursing care management company. After joining NOMURA, he was in charge of new customer development and business development phases, and worked on healthcare and well-being projects. In cooperation with local communities and companies, we are working to support regional revitalization with a view to long-term management.
Please contact us using the button below if you have an inquiry, want to request a quote or request documents.
We have created a separate “FAQ page” that lists the most common questions we are asked.
Please take a look at this page if you have a question.
