PAPABUBBLE Saitama Shintoshin

This is the Saitama Shintoshin store of PAPABUBBLE, an art candy shop that started in the back alleys of Barcelona and has spread to more than 30 countries around the world.
It is an experience-based store where candy makers and customers can come together to enjoy candy through a candy manufacturing performance that takes place inside the store.

At the Saitama Shintoshin store, we aimed to create a seamless store that removes the boundaries between the kitchen space where the performance takes place and the customers as much as possible so that customers can enjoy candy making with a sense of realism.
Therefore, the concept of the interior concept design is to make the customer feel as if they are in the kitchen, and the main material used is the same stainless steel as the kitchen. Kitchen equipment and kitchen materials are scattered throughout the store.

In addition, in the store's stock space, factory-use vinyl curtains are used to intentionally show the materials used to make the candy, maximizing the presence of art candy being created in front of you.

As a next-generation candy shop that is conscious of experiential consumption and SDGs, we are disseminating plans that allow customers to participate in manufacturing, and turning candy ends, which were previously disposed of as scraps, into premium products that are difficult to obtain. We are also starting a new service that will make you reborn.

The challenge was to create a shop that removed as many barriers as possible between the candy craftsmen who were making the candy and the customers, so that customers could enjoy candy making with a sense of realism.

The concept is to make customers feel as if they are in the kitchen.
The main material is the same stainless steel material as the kitchen, kitchen equipment is also used for the fixtures and shelves in the sales floor, and kitchen materials are scattered throughout the store to achieve a seamless concept design.
In addition, in the stock space inside the store, insect-proof vinyl curtains for factories are used to show the ingredients of the candy, maximizing the presence of art candy being created in front of you.