JAPAN SHOP 2024 Lilycolor Corporation Booth

This was an displays concept design project for the comprehensive retail trade fair "JAPAN SHOP 2024" held at Tokyo Big Sight. We were in charge of the overall design, layout, and construction of Lilycolor Co., Ltd.'s booth.
This year's theme was "Sustainable x Experiential Material Search for Design Decision Makers." Visitors were not only able to see Lilycolor's "sustainable products," including new wallpaper and flooring products made from recycled waste, but were also able to actually touch the products to check their texture and comfort, with points scattered throughout the venue where visitors could "experience" them for themselves. As a company that deals in interior materials, we aimed to create a booth that would allow visitors to experience the comfort of the space and the actual space in three dimensions.

・We want to introduce sustainable products and raise awareness among non-residential businesses such as stores and hotels.
- We would like you to propose an "exciting" booth that will make the design decision makers, who are professionals in the space, such as designers and coordinators, want to enter right away.
These were the main requests.

Inspired by parks and plazas, concept design concept was to create a place that anyone can freely enter and feel comfortable and rich, and because the space was limited to four panels, the walls were reduced to a minimum to create a space that does not feel oppressive and that people naturally want to stop by.The booth was also roughly divided into three zones, concept design as symbolic catch points while also being structured to convey a message to visitors.

1. Front: Tiered stage zone
The stepped stage was concept design with the concept of a free and fun communication space, like the parks and plazas seen in the common spaces of offices these days, where new flooring materials we wanted to promote displays in a three-dimensional way. The stepped structure allows visitors to actively feel the comfort and texture of different flooring materials through the action of "climbing."

2, Center: Sustainable Table Zone
The 4m long table along the central aisle of the booth was used as a place to communicate sustainable materials, including their raw materials, processes and background. Rather than just displaying flat information such as text, we lined up a wide variety of actual products and raw materials, which attracted the interest of visitors and served as a summary of displays when attending to them, allowing them to provide easy-to-understand explanations.

3. Rear: Scene displays Zone
We believe that the value of a "real space" lies in the ability to confirm the texture and image of the product in a usage scenario that cannot be determined by a small cut sample, so we set up a scene displays themed around non-residential spaces such as hotels and restaurants. By recreating spatial reality with decorations that match each scene, we were able to create a space where visitors could feel the practicality of the product and expand their imagination of its use. Various wallpapers were also displays in large sizes on the central wall, allowing visitors to actually touch them and compare the variations.

Until now, Lilycolor has been known for its wallpaper, but this was the first time that wallpaper, curtains, and flooring displays under the same theme, which made other products seem fresh to visitors and led to many inquiries about the products.
Also, although people were aware of Lilycolor, they were reminded that we sell sustainable products.