Work 02

The 39th TOKYO MOTOR SHOW LEXUS Stand

Hirotaka Tamura handled the design and art direction for the Lexus brand's first motor show since its launch in Japan. In order to convey the Lexus brand philosophy more clearly, Tamura worked to create a spatial composition of simplicity and depth that embodied the notion of "hospitality" in order to provide an ultimate experience of both excitement and tranquility.